This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations.

Business Analytics Specialization


Business Analytics Specialization
Make Data-Driven Business Decisions. Achieve fluency in business data strategies in four discipline-specific courses.



Instructors: Noah Gans
Access provided by Mindsprint
207,415 already enrolled
Get in-depth knowledge of a subject
4.6
(16,776 reviews)
Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Explain how data is used for recruiting and performance evaluation
Model supply and demand for various business scenarios
Solve business problems with data-driven decision-making
Understand the tools used to predict customer behavior
Skills you'll gain
- Operational Efficiency
- Descriptive Analytics
- Customer Insights
- Operations Research
- Analytics
- Human Resource Strategy
- Data-Driven Decision-Making
- Customer Analysis
- Marketing Analytics
- Financial Data
- Peer Review
- Predictive Analytics
- People Analytics
- Human Resources
- Financial Analysis
- Operational Analysis
- Business Analytics
- Financial Statement Analysis
- Business Operations
- Human Capital
Details to know

Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills

Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Pennsylvania

Specialization - 5 course series

Customer Analytics
Course 114 hours
What you'll learn
Skills you'll gain
Category: Predictive Analytics
Category: Data-Driven Decision-Making
Category: Customer Insights
Category: Descriptive Analytics
Category: Customer Analysis
Category: Regression Analysis
Category: Market Research
Category: Analytics
Category: Business Analytics
Category: Marketing Analytics
Category: Process Optimization
Category: Data Collection
Category: Consumer Behaviour

Operations Analytics
Course 212 hours
What you'll learn
Skills you'll gain
Category: Decision Making
Category: Business Modeling
Category: Simulation and Simulation Software
Category: Forecasting
Category: Supply Chain Planning
Category: Demand Planning
Category: Inventory and Warehousing
Category: Descriptive Analytics
Category: Risk Analysis
Category: Operations Research
Category: Operational Analysis
Category: Business Analytics
Category: Process Optimization
Category: Data-Driven Decision-Making
Category: Strategic Decision-Making
Category: Analytics
Category: Data Analysis
Category: Business Operations
Category: Predictive Analytics
Category: Operations Management

People Analytics
Course 310 hours
What you'll learn
Skills you'll gain
Category: People Analytics
Category: Predictive Analytics
Category: Analytics
Category: Talent Management
Category: Organizational Effectiveness
Category: Network Analysis
Category: Performance Analysis
Category: Performance Measurement
Category: Workforce Management
Category: Performance Management
Category: Human Resources
Category: Human Resource Strategy
Category: Data Analysis
Category: Collaboration
Category: Data-Driven Decision-Making
Category: Human Capital
Category: Employee Performance Management
Category: Employee Retention

Accounting Analytics
Course 411 hours
What you'll learn
Skills you'll gain
Category: Expense Management
Category: Financial Analysis
Category: Financial Forecasting
Category: Fraud detection
Category: Financial Statement Analysis
Category: Predictive Analytics
Category: Corporate Strategy
Category: Accounting
Category: Process Optimization
Category: Anomaly Detection
Category: Return On Investment
Category: Key Performance Indicators (KPIs)
Category: Finance
Category: Financial Data
Category: Operational Analysis
Category: Business Metrics
Category: Analytics
Category: Advanced Analytics

Business Analytics Capstone
Course 515 hours
What you'll learn
Skills you'll gain
Category: Operational Efficiency
Category: Marketing Analytics
Category: Data-Driven Decision-Making
Category: Business Analytics
Category: Operations
Category: Strategic Decision-Making
Category: Marketing Strategies
Category: Advertising
Category: Performance Measurement
Category: Business Strategies
Category: Presentations
Category: Analysis
Category: Data Analysis
Category: Marketing
Category: Problem Management
Category: Digital Advertising
Category: Peer Review
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors


Offered by
Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."











