Coursera

Creative Content Creation Toolkit Specialization

Coursera

Creative Content Creation Toolkit Specialization

AI-Enhanced Marketing Content Design. Create professional marketing visuals using Canva, generative AI tools, and automation workflows.

Rudi Hinds
Jordan Wilson
Starweaver

Instructors: Rudi Hinds

Access provided by National Marine Dredging Company Group

Get in-depth knowledge of a subject

from 352 reviews of courses in this program

Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 352 reviews of courses in this program

Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Design professional marketing content using Canva's core features, templates, and visual design principles.

  • Integrate generative AI tools like ChatGPT and Canva Magic Studio to enhance creativity and efficiency.

  • Create and automate multi-platform social media campaigns with videos, graphics, and AI-generated scripts.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

January 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Coursera

Specialization - 10 course series

What you'll learn

Skills you'll gain

Category: Responsible AI
Category: Content Marketing
Category: Marketing Strategies
Category: Generative AI
Category: Prompt Engineering
Category: Content Creation
Category: Marketing Materials
Category: Operational Efficiency
Category: Copywriting
Category: Marketing Design
Category: AI Enablement
Category: ChatGPT
Category: MarTech

What you'll learn

Skills you'll gain

Category: Branding
Category: Content Creation
Category: Video Production
Category: Canva (Software)
Category: Animations
Category: Storytelling
Category: Marketing Materials
Category: Data Import/Export
Category: Video Editing
Category: Multimedia
Category: Drive Engagement
Category: Digital Content
Category: Typography
Canva Design Fundamentals

Canva Design Fundamentals

Course 3 3 hours

What you'll learn

Skills you'll gain

Category: Typography
Category: Layout Design
Category: Design Elements And Principles
Category: Canva (Software)
Category: Graphic and Visual Design
Category: Design
Category: File Management

What you'll learn

Skills you'll gain

Category: Animations
Category: Content Creation
Category: Canva (Software)
Category: Social Media Content
Category: Social Media
Category: Social Media Strategy
Category: Graphic Design
Category: Style Guides
Category: Advertising Campaigns
Category: Instagram
Category: Marketing Design
Category: Social Media Campaigns
Category: Drive Engagement
Category: Branding
Category: Content Strategy
Category: Social Media Marketing

What you'll learn

Skills you'll gain

Category: AI Workflows
Category: Canva (Software)
Category: Creative Design
Category: AI Enablement
Category: Content Creation
Category: Ethical Standards And Conduct
Category: Prompt Engineering
Category: Generative AI
Category: Quality Control
Category: Ideation

What you'll learn

  • Review the foundational concepts of Generative AI and its transformative impact on content creation.

  • Ideate and brainstorm using Google Bard, and draft compelling advertisement scripts with ChatGPT.

  • Visualize and create content using Bing Chat,Midjourney, and Runway.

  • Integrate and enhance content with voiceovers using Eleven Labs.

Skills you'll gain

Category: ChatGPT
Category: Generative AI
Category: Content Creation
Category: Artificial Intelligence
Category: Video Editing
Category: Responsible AI
Category: Prompt Engineering
Category: Data Ethics
Category: Creativity
Category: Advertising
Category: Advertising Campaigns

What you'll learn

  • You will discover the features of Prezi

  • You will be able to create content for your social networks quickly and easily

Skills you'll gain

Category: Social Media Content
Category: Content Creation
Category: Facebook
Category: Instagram
Category: LinkedIn
Category: Digital Marketing
Category: Presentations
Category: Social Media Marketing
Category: Graphic Design
Category: Content Marketing
Category: Social Media

What you'll learn

  • You will have all the basic skills to create videos for your website using Canva

  • You will be able to share your videos directly on your website

Skills you'll gain

Category: Video Production
Category: Video Editing
Category: Web Design
Category: Web Content
Category: Storytelling
Category: Company, Product, and Service Knowledge
Category: Product Demonstration
Category: Presentations
Category: Team Oriented
Category: Content Marketing
Category: Data Visualization
Category: Graphic Design
Category: Marketing Materials

What you'll learn

  • Understand the fundamentals of setting up and connecting RSS feeds in Make.com to automate content retrieval from various sources.

  • Implement AI-based content analysis and enhancement techniques using Perplexity and ChatGPT.

  • Integrate various automation tools, including Airtable for data management and Google Docs for output storage.

Skills you'll gain

Category: ChatGPT
Category: Make.com
Category: Content Creation
Category: Social Media Strategy
Category: Instagram
Category: Social Media Marketing
Category: Google Docs
Category: Social Media
Category: Social Media Content
Category: AI Workflows
Category: Social Media Management
Category: Prompt Engineering
Category: Workflow Management

What you'll learn

  • Generate targeted social media content: create personalized social media content tailored to different audience segments.

  • Design visually appealing social media posts: use generative AI to craft engaging visuals that complement their social media posts.

  • Analyze and refine content: measure engagement and adjust their content strategy based on performance data

Skills you'll gain

Category: Storytelling
Category: ChatGPT
Category: Content Strategy
Category: Social Media Content
Category: Content Creation
Category: Drive Engagement
Category: Content Performance Analysis
Category: Target Audience
Category: Social Media Campaigns
Category: Copywriting
Category: Social Media Marketing
Category: Market Research
Category: Prompt Engineering
Category: Social Media Strategy

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Rudi Hinds
41 Courses 87,762 learners
Jordan Wilson
Coursera
1 Course 17,639 learners
Starweaver
Coursera
539 Courses 984,534 learners

Offered by

Coursera

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."