In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.
Marketing Mix Implementation Specialization
Marketing Mix Implementation Specialization
Take your product through the Marketing Mix.
Master the Marketing Mix and take your product to new heights.
Instructors: Ramon Diaz-Bernardo
Access provided by Georgetown University
76,525 already enrolled
from 6,166 reviews of courses in this program
What you'll learn
Skills you'll gain
- Brand Management
- Marketing Budgets
- Product Management
- Advertising
- Brand Strategy
- Marketing Analytics
- Market Dynamics
- Marketing Channel
- Product Lifecycle Management
- Customer experience strategy (CX)
- Product Strategy
- Marketing
- Revenue Management
- Merchandising
- Advertising Campaigns
- Marketing Communications
- Data-Driven Marketing
- Communication
- Retail Management
- Integrated Marketing Communications
Details to know
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Specialization - 5 course series
In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.
Brand and Product Management
Pricing Strategy
Channel Management and Retailing
Marketing Mix Implementation Capstone
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Learner reviews across Marketing Mix Implementation
avg. across 5 courses
- 5 stars
74.65%
- 4 stars
20.03%
- 3 stars
3.65%
- 2 stars
0.88%
- 1 star
0.76%
Reviewed on Jun 19, 2020
I really loved it, it's fruitful, I firstly thought I would get bored and that it would be heavy, but It's really amazing and I already got info from it that I'll be implementing in my real life.
Reviewed on Jan 30, 2019
I am small hotel owner. This course really changed my attitude and perception towards pricing. I hope the knowledge I gained in this course is going to help me a lot. Thank you .
Reviewed on Feb 19, 2018
The course covers broadly various aspects of Channel management and Retailing. With incorporation of more real-life example, the course can be improved.