University of Maryland, College Park

AI-Powered Business Model Innovation Specialization

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University of Maryland, College Park

AI-Powered Business Model Innovation Specialization

Build, Validate, and Lead Innovation.

A practical framework for building better businesses through evidence, experimentation, and AI.

Dr. James V. Green

Instructor: Dr. James V. Green

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Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Identify innovation opportunities and turn assumptions into evidence through customer discovery and experimentation.

  • Build and validate customer-centered business models that create, deliver, and capture meaningful value.

  • Develop strategies for competitive advantage, sustainable growth, organizational innovation, and leadership.

  • Use AI workflows and prompts to challenge assumptions, analyze evidence, explore alternatives, and make better decisions.

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Taught in English
Recently updated!

October 2026

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Specialization - 3 course series

Innovation Under Uncertainty with AI

Innovation Under Uncertainty with AI

Course 1, 4 hours

What you'll learn

  • Identify and challenge the assumptions that create the greatest uncertainty for new products, ventures, and innovation opportunities.

  • Identify customer segments and early adopters using behavioral evidence, market segmentation, and AI-assisted analysis.

  • Conduct effective customer discovery to uncover customer behaviors, pain points, jobs-to-be-done, and meaningful insights.

  • Use practical AI workflows and prompts to research opportunities, challenge assumptions, analyze evidence, and develop stronger value propositions.

Skills you'll gain

Category: Analysis
Category: Product Development
Category: Value Propositions
Category: Artificial Intelligence
Category: New Product Development
Category: Target Market
Category: Interviewing Skills
Category: Business Modeling
Category: AI Workflows
Category: Data-Driven Decision-Making
Category: Decision Making
Category: Customer Insights
Category: Target Audience
Category: User Research
Category: Innovation
Category: Market Opportunities
Category: Lean Methodologies
Category: Customer Analysis
Category: Prioritization
Building Winning Business Models with AI

Building Winning Business Models with AI

Course 2, 4 hours

What you'll learn

  • Analyze how customers discover, evaluate, trust, and adopt new solutions and identify promising acquisition channels.

  • Design customer experiences that strengthen engagement, retention, trust, and long-term customer relationships.

  • Evaluate pricing, willingness to pay, revenue streams, and monetization models to create and capture customer value.

  • Use AI workflows, MVPs, experiments, and behavioral evidence to test assumptions and strengthen business model decisions.

Skills you'll gain

Category: Business Metrics
Category: Customer Insights
Category: Risk Mitigation
Category: Customer Retention
Category: Experimentation
Category: AI Enablement
Category: Customer experience improvement
Category: Marketing Channel
Category: Experience Design
Category: Customer Acquisition Management
Category: Consumer Behaviour
Category: Driving engagement
Category: Customer Engagement
Category: Go To Market Strategy
Category: Customer Analysis
Category: User Experience
Category: Customer Relationship Building
Category: Revenue Management
Category: Business Modeling
Leading Innovation in the Age of AI

Leading Innovation in the Age of AI

Course 3, 4 hours

What you'll learn

  • Analyze the resources, activities, partnerships, and operational capabilities required to deliver and scale customer value.

  • Evaluate product-market fit, competitive positioning, network effects, and strategies for sustainable growth and advantage.

  • Build teams, cultures, learning systems, and leadership approaches that support continuous innovation and organizational adaptation.

  • Use AI workflows and prompts to analyze operations, explore strategic alternatives, strengthen decisions, and identify future opportunities.

Skills you'll gain

Category: Dependency Analysis
Category: Scalability
Category: Strategic Partnership
Category: Strategic Thinking
Category: Market Intelligence
Category: Operational Efficiency
Category: AI Enablement
Category: Market Opportunities
Category: Growth Strategies
Category: Business Strategies
Category: Operations
Category: Organizational Strategy
Category: Competitive Analysis
Category: Process Analysis
Category: Strategic Planning
Category: Business Strategy
Category: Innovation
Category: Business Workflow Analysis
Category: Resource Allocation
Category: Organizational Leadership

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Instructor

Dr. James V. Green
University of Maryland, College Park
16 Courses212,566 learners

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