DIGITAL MARKETING & E-COMMERCE 1
Completed by Sarkis Mardirian on June 24, 2025
Verified learner ·
Badge ID: TQEnc9QVStKBJ3PUFWrSRA
About this Badge
The badge earner has demonstrated foundational proficiency in digital marketing and e-commerce, learning key strategies to attract and engage customers through search, email, and social media marketing. They have gained hands-on experience with industry tools such as Canva, Google Ads, Google Analytics, Mailchimp, and Shopify, preparing for an entry-level role in this high-growth field.
Learning objectives
- Develop and execute effective email and social media marketing strategies, including automation, content creation, and engagement metrics.
- Apply SEO and SEM techniques to enhance online visibility and drive customer engagement through targeted digital marketing campaigns.
- Identify and analyze customer personas and marketing funnels to optimize conversion rates and customer journey experiences.
Skills learned
- Social Media Marketing
- Social Media Strategy
- Search Engine Marketing
- Marketing Automation
- Email Marketing
- Marketing Strategy and Techniques
- Social Media Management
- Marketing Strategies
- Content Marketing
- Search Engine Optimization
- Marketing Channel
- Personally Identifiable Information
- Digital Marketing
- Customer Data Management
- Web Analytics and SEO
- Marketing Analytics
- Lead Generation
- HubSpot CRM
- Content Creation
- Target Audience
- Brand Awareness
- Promotional Strategies
- Customer Acquisition Management
- Customer Retention
- Performance Metric
- Performance Measurement
- Customer Engagement
- Persona Development
- Advertising
- Branding
- Social Media
- Data Storytelling
- Customer Analysis
- Data Management
- Marketing
- Key Performance Indicators (KPIs)
- Data-Driven Decision-Making
- E-Commerce
- Skills section collapsed. Showing 8 of 38 skills.
Learning content completed
Some of the content and skills presented have been contributed by the content provider.