![[Featured Image] Social influence at work: An influencer videos content on a smartphone, holding up a handbag and matching belt for the camera.](https://images.ctfassets.net/wp1lcwdav1p1/1bfTpXiUv9dw3Cq1VJ1UhD/42e3bec442813b33f32b1c433b83c584/GettyImages-1452784629.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
What Is Social Influence?
Social influence is a well-studied concept often applied to leadership roles and in the marketing and advertising industry. Explore social influence and its professional uses to see how you can use this concept to your advantage.
March 19, 2024
Article

![[Featured Image] A store employee enjoys working with a customer due to intrinsic motivation.](https://images.ctfassets.net/wp1lcwdav1p1/hrMm1qZrLJveT3yqAmGvD/e9f4376beaaadb257f7873b59aaf083a/GettyImages-922942382.webp?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] An editor showcases their video editing skills in their home studio.](https://images.ctfassets.net/wp1lcwdav1p1/kBmi2a8SMPAiN54xLyCVl/5692cf64203d2823e766bbdaff3c18d2/GettyImages-1287487435.jpeg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)



![[Featured Image] Three smiling multiracial professionals sitting at a table taking notes on paper and laptops.](https://images.ctfassets.net/wp1lcwdav1p1/kqbx26KjuBkmpPAKhB1bR/54544b1dc609d11cb1223482802d2b53/GettyImages-1439944720.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] An IT specialist starts a new job after learning in-demand CompTIA A+ skills.](https://images.ctfassets.net/wp1lcwdav1p1/2jc5KXlh7p6hogWirqSOTe/d1cfd309f3c9e8a2e6c26b942b0d5bac/GettyImages-1341697011.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A DevOps engineer practices their DevOps skills in their office.](https://images.ctfassets.net/wp1lcwdav1p1/OHde3vQV58XhxibcUSNCD/d50f2f6ba7f9c33aa4e241e88fe978b0/GettyImages-1492264515.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A person sits at a computer and learns about using artificial intelligence to benefit their career.](https://images.ctfassets.net/wp1lcwdav1p1/0dtktfkUoYJVLeo5SQVQA/8a4f8f95b28ad9e569e60f06fbcc2bb9/GettyImages-613861364.jpeg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A team leader points at their computer and talks with their coworkers about using artificial intelligence in UX design.](https://images.ctfassets.net/wp1lcwdav1p1/5TsiNaxki1KoKE2SjwxRXB/a888fc8ee5000d9034a6f6656be1377d/GettyImages-1339030364.jpeg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] Business professional concentrates in coworking space leveraging AI powered virtual assistant](https://images.ctfassets.net/wp1lcwdav1p1/6EQ4osw1pp1zD6Ay6tP8Yp/f79c4024691737671fe8c87744495bf3/GettyImages-2241770778__1_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] Two coworkers review materials hung on a wall containing an AI-supported marketing plan.](https://images.ctfassets.net/wp1lcwdav1p1/57Zm7ab43YviMxuKoHquef/eb60bf350c731d809664fb0b11f5bc06/Stocksy_txpe0666ad4RLr200_Large_2770040__1_.jpeg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A community health worker sits in a gymnasium working with two young children.](https://images.ctfassets.net/wp1lcwdav1p1/6eW74Qx3NQLMZjHVq0VULi/daf1bfc51f7d9608f95554b503081599/GettyImages-1432208095.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A worker sits at their laptop and explores the differences between Bard vs ChatGPT.](https://images.ctfassets.net/wp1lcwdav1p1/tPybc5P8uijClmKQecCf5/add1abb9be32482f8d3c95020517db7e/GettyImages-1127871526.jpeg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)

