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  • Competitive Strategy

Competitive Strategy Courses

Competitive strategy courses can help you learn market positioning, competitive analysis, value proposition development, and strategic planning. You can build skills in identifying industry trends, assessing competitor strengths and weaknesses, and crafting effective business strategies. Many courses introduce tools like SWOT analysis, Porter’s Five Forces, and business model canvases, that support evaluating market dynamics and shaping strategic decisions.

Popular Competitive Strategy Courses and Certifications


  • C

    Coursera

    Track Brand Awareness

    Skills you'll gain: Brand Awareness, Looker (Software), Data Storytelling, Brand Marketing, Branding, Brand Strategy, Data Integration, Brand Management, Trend Analysis, Data-Driven Marketing, Competitive Intelligence, Dashboard Creation, Promotional Strategies, Case Studies, Competitive Analysis, Performance Analysis, Marketing Strategies, Market Intelligence, Marketing Communications, Gap Analysis

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Virginia

    Pricing Strategy Optimization

    Skills you'll gain: Market Dynamics, Product Lifecycle Management, Revenue Management, Competitive Analysis, Target Market, Global Marketing, Market Opportunities, Consumer Behaviour, Competitive Intelligence, Business Strategy, Strategic Marketing, Marketing Psychology, Cost Accounting, Customer Insights, Product Lining, Supply And Demand, Economics, Demand Planning, Presentations, Customer Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    937 reviews

    Beginner · Specialization · 3 - 6 Months

  • I

    IE Business School

    Pricing Strategy

    Skills you'll gain: Product Strategy, Market Dynamics, Revenue Management, Strategic Marketing, Marketing Psychology, Consumer Behaviour, Profit and Loss (P&L) Management, Cost Accounting, Market Research, Customer Analysis, Sales, Demand Planning, Competitive Analysis, Market Data

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Product Strategy and Roadmapping

    Skills you'll gain: Product Roadmaps, AI Product Strategy, Technology Roadmaps, Product Strategy, User Story, Product Management, Product Planning, Stakeholder Management, Product Requirements, New Product Development, Stakeholder Engagement, Product Development, Functional Specification, Ideation, Stakeholder Communications, Responsible AI, Requirements Management, Innovation, Market Opportunities, Market Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 3 Months

  • I

    IE Business School

    Brand Identity and Strategy

    Skills you'll gain: Brand Strategy, Value Propositions, Branding, Brand Marketing, Brand Management, Logo Design, Target Market, Customer Analysis, Target Audience, Strategic Marketing, Consumer Behaviour, Marketing Design, Customer Insights, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    896 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Pennsylvania

    AI Strategy and Governance

    Skills you'll gain: Responsible AI, Data Ethics, Data Strategy, AI Enablement, AI Product Strategy, Data Governance, Business Strategies, Corporate Strategy, General Data Protection Regulation (GDPR), Personally Identifiable Information, Governance, Business Transformation, Artificial Intelligence, Risking, Big Data, Machine Learning, Model Deployment, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    440 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Hot New Release
    Hot New Release
    V

    Vanderbilt University

    Organizational Strategy with Generative AI & AI Agents

    Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI Agents, Retrieval-Augmented Generation, Agentic Workflows, Prompt Patterns, AI Enablement, AI Workflows, AI Product Strategy, Generative AI, Prompt Engineering Tools, Multimodal Prompts, OpenAI, Agentic systems, AI Personalization, Thought Leadership, Artificial Intelligence and Machine Learning (AI/ML), Strategic Decision-Making, Responsible AI, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of California, Davis

    The Strategy of Content Marketing

    Skills you'll gain: Content Marketing, Competitive Analysis, Copywriting, Marketing Strategy and Techniques, Content Development and Management, Brand Marketing, Brand Strategy, Writing, Marketing Analytics, Business-To-Consumer, B2B Sales, Auditing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    5.4K reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Build and Execute an Organisational AI Strategy

    Skills you'll gain: AI Enablement, Responsible AI, AI Product Strategy, Generative AI, Plan Execution, Organizational Strategy, Strategic Leadership, Business Leadership, Governance, Regulatory Compliance, Business Ethics, Regulation and Legal Compliance, Regulatory Requirements, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 4 Weeks

  • A

    Adobe

    Social Media Content and Strategy

    Skills you'll gain: Content Scheduling, Adobe Express, Social Media Content, Social Media, Social Media Analytics, Content Creation, Social Media Strategy, Social Media Marketing, Social Media Management, Intellectual Property, Target Audience, Visual Storytelling, Driving engagement, AI powered creativity, Drive Engagement, Content Strategy, Ethical Standards And Conduct, Regulation and Legal Compliance, Multimedia, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    394 reviews

    Beginner · Course · 1 - 4 Weeks

  • V

    Vanderbilt University

    Generative AI & AI Agent Organizational Strategy for Leaders

    Skills you'll gain: AI Enablement, AI Product Strategy, Agentic Workflows, Agentic systems, Workforce Management, Scalability, Workforce Planning, Solution Design, Automation, Prompt Engineering, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Copenhagen Business School

    Strategy Implementation

    Skills you'll gain: Program Implementation, Plan Execution, Goal Setting, Organizational Strategy, Organizational Structure, Smart Goals, Strategic Planning, Risk Mitigation, Business Strategy, Culture Transformation, Risk Analysis, Internal Communications, Change Management, Organizational Change, Strategic Communication, Communication Strategies, Risk Management, Key Performance Indicators (KPIs), Performance Management, Business Metrics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    954 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular competitive strategy courses

  • Track Brand Awareness: Coursera
  • Pricing Strategy Optimization: University of Virginia
  • Pricing Strategy: IE Business School
  • Product Strategy and Roadmapping: Microsoft
  • Brand Identity and Strategy: IE Business School
  • AI Strategy and Governance: University of Pennsylvania
  • Organizational Strategy with Generative AI & AI Agents: Vanderbilt University
  • The Strategy of Content Marketing: University of California, Davis
  • Build and Execute an Organisational AI Strategy: Coursera
  • Social Media Content and Strategy: Adobe

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