Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Rice University
Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Graphing, Spreadsheet Software, Excel Formulas, Data Analysis, Histogram, Scatter Plots, Data Visualization Software, Data Presentation, Data Manipulation, Data Import/Export
Mixed · Course · 1 - 4 Weeks
SAS
Skills you'll gain: Data Manipulation, SAS (Software), Data Access, Data Import/Export, Microsoft Excel, Statistical Reporting, Data Processing, Requirements Analysis, Data Transformation, Statistical Programming, Data Validation, Analysis, Statistical Analysis, Data Analysis, Exploratory Data Analysis, Data Wrangling, Data Analysis Software, Data Preprocessing, Data Integration, Statistical Software
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months
University of Virginia
Skills you'll gain: Market Dynamics, Product Lifecycle Management, Revenue Management, Competitive Analysis, Target Market, Global Marketing, Market Opportunities, Consumer Behaviour, Competitive Intelligence, Business Strategy, Strategic Marketing, Marketing Psychology, Cost Accounting, Customer Insights, Product Lining, Supply And Demand, Economics, Demand Planning, Presentations, Customer Analysis
Beginner · Specialization · 3 - 6 Months

University of Michigan
Skills you'll gain: Sampling (Statistics), Data Visualization, Plot (Graphics), Statistics, Matplotlib, Statistical Visualization, Statistical Programming, Seaborn, Probability & Statistics, Jupyter, Statistical Methods, Data Visualization Software, Data Analysis, Statistical Analysis, Exploratory Data Analysis, Descriptive Statistics, Statistical Inference, Data Collection, NumPy, Python Programming
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Tableau Software, Business Intelligence, Data Storytelling, Business Analytics, Data Modeling, Data Visualization Software, Dashboard, Interactive Data Visualization, Data Visualization, Dashboard Creation, Data-Driven Decision-Making, Data Analysis, Data Wrangling, Data Cleansing, Data Preprocessing, Data Transformation, Extract, Transform, Load, Data Integration, Exploratory Data Analysis, Correlation Analysis
Beginner · Course · 1 - 4 Weeks

John Wiley & Sons
Skills you'll gain: Environmental Social And Corporate Governance (ESG), Business Valuation, Risk Management, Corporate Strategy, Corporate Finance, Corporate Sustainability, Return On Investment, Finance, Financial Analysis, Financial Market, Governance, Cash Flows, Risk Appetite, Business Strategies, Performance Measurement, Technology Strategies, Sustainable Business, Investments, Digital Analysis, Market Analysis
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Customer Retention, Customer Success Management, Needs Assessment, Customer Relationship Management (CRM) Software, Customer Relationship Management, Microsoft Copilot, Proposal Development, Customer Engagement, Relationship Building, Data-Driven Decision-Making, Account Management, Strategic Partnership, Loyalty Programs, Customer Relationship Building, Proposal Writing, Power BI, Relationship Management, Customer experience improvement, Gap Analysis, Presentations
Intermediate · Course · 1 - 4 Weeks

The Expert Academy
Skills you'll gain: Enterprise Sales, B2B Sales, Loyalty Programs, Customer Success Management, Closing (Sales), Overcoming Objections, Contract Negotiation, Customer Retention, Selling Techniques, Procurement, Negotiation, Customer Relationship Management, Price Negotiation, Customer Relationship Management (CRM) Software, Sales Strategy, Consultative Selling, Customer experience strategy (CX), Sales Management, Sales, Stakeholder Engagement
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Technical Analysis, Market Dynamics, Market Trend, Financial Trading, Risk Management, Market Data, Trend Analysis, Risk Analysis, Securities Trading, Market Analysis, Consolidation
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Natural Language Processing, Supervised Learning, Embeddings, Dimensionality Reduction, Machine Learning Methods, Text Mining, Statistical Machine Learning, Classification Algorithms, Logistic Regression, Feature Engineering
Intermediate · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Performance Analysis, Business Transformation, People Development, Talent Pipelining, Talent Management, Talent Sourcing, Private Equity, Organizational Structure, Performance Improvement, Analytics, Organizational Change, Digital Transformation, Market Opportunities, Innovation, Business Modeling, New Business Development, Driving engagement, Storytelling, AI Integrations, Content Creation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Spreadsheet Software, Data Literacy, Data Storytelling, Data Presentation, Business Analytics, Excel Formulas, Analytics, Business Workflow Analysis, Data Visualization, Data Analysis, Performance Reporting, Data Synthesis, Analytical Skills, Scalability, Data Manipulation, Operational Efficiency
Mixed · Course · 1 - 4 Weeks