Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Johns Hopkins University
Skills you'll gain: Predictive Modeling, Machine Learning Algorithms, Feature Engineering, Supervised Learning, Classification And Regression Tree (CART), Predictive Analytics, Applied Machine Learning, R Programming, Machine Learning, Random Forest Algorithm, Regression Analysis, Data Processing, Data Collection
Mixed · Course · 1 - 4 Weeks
University of London
Skills you'll gain: Machine Learning, Data Processing, Artificial Intelligence, Data Analysis, Machine Learning Algorithms, Computer Vision, Data Collection, Software Testing
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Michigan State University
Skills you'll gain: Financial Statements, Intellectual Property, Value Propositions, Business Planning, Design Thinking, Ideation, Innovation, Income Statement, Entrepreneurship, Business Modeling, Product Development, Balance Sheet, Marketing Planning, Market Opportunities, Verification And Validation, Creative Thinking, Lean Methodologies, Financial Modeling, Creativity, Leadership
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Microsoft PowerPoint, Presentations, Data Storytelling, Verbal Communication Skills, Public Speaking, Data Visualization, Business Communication, Storytelling, Communication, Peer Review, Communication Strategies, Data Analysis, Target Audience
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Portfolio Management, Financial Modeling, Presentations, Microsoft PowerPoint, Investment Management, Business Modeling, Data Modeling, Quantitative Research, Business Analytics, Risk Modeling, Financial Data, Microsoft Excel, Financial Analysis, Regression Analysis
Mixed · Course · 1 - 3 Months

IESE Business School
Skills you'll gain: Storytelling, Public Speaking, Oral Expression, Presentations, Verbal Communication Skills, Persuasive Communication, Content Creation, Drive Engagement, Writing, Non-Verbal Communication, Active Listening
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Visualization, Data Presentation, Dashboard, Data Storytelling, Data Visualization Software, Microsoft Excel, Spreadsheet Software, Excel Formulas, Graphing, Pivot Tables And Charts, Data Modeling, Databases, Data Analysis, Simulation and Simulation Software
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Object Oriented Design, User Story, Real-Time Operating Systems, Systems Engineering, Unsupervised Learning, New Product Development, Field-Programmable Gate Array (FPGA), Failure Analysis, Sustainable Business, Delegation Skills, Sampling (Statistics), Supplier Management, Computer Vision, Accountability, Data Ethics, Data Mining, Sustainability Reporting, Database Design, Generative AI, Sustainable Design
Earn a degree
Degree · 1 - 4 Years
University of Michigan
Skills you'll gain: Data Ethics, Informed Consent, Information Privacy, Personally Identifiable Information, Data Security, Data Governance, Ethical Standards And Conduct, Big Data, Responsible AI, Intellectual Property, Data Analysis, Social Studies, Sampling (Statistics)
Beginner · Course · 1 - 3 Months

Copenhagen Business School
Skills you'll gain: Growth Strategies, Team Oriented, Marketing Communications, Business Modeling, Business Planning, Sustainable Development, Organizational Structure, Entrepreneurship, Marketing Effectiveness, Communication Strategies, New Business Development, Business Development, Business Strategies, Community Development, Program Evaluation, Social Sciences, Sustainable Business, Business Strategy, Fundraising, Financial Inclusion
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Canva (Software), Animations, Instagram, Content Creation, Facebook, Social Media, Social Media Content, Social Media Management, Design, Marketing Materials, Graphic Design, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Looker (Software), Dashboard, Data Visualization Software, Data Analysis, Data Sharing, Data Presentation, Data Manipulation, Data Import/Export
Beginner · Course · 1 - 3 Months