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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Microsoft

    Introduction to Sales and AI Fundamentals

    Skills you'll gain: Sales Process, Microsoft Copilot, Product Knowledge, Sales, Sales Presentation, Selling Techniques, Sales Enablement, Value Propositions, Personalized Campaigns, AI Personalization, Communication, Prompt Engineering, Communication Strategies, Personalized Service, Customer Relationship Management (CRM) Software, AI Integrations, Customer Relationship Management

    Intermediate · Course · 1 - 4 Weeks

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    Microsoft

    Microsoft AI-Powered Sales & Relationship Management

    Skills you'll gain: Customer Retention, Sales Presentation, Prompt Engineering, Sales Process, Microsoft Copilot, Customer Success Management, Overcoming Objections, Needs Assessment, Sales Prospecting, Customer Relationship Management (CRM) Software, Sales Presentations, Prospecting and Qualification, Marketing Collateral, Lead Generation, Customer Relationship Management, Customer Analysis, Product Knowledge, Proposal Development, Sales, Business Development

    Intermediate · Specialization · 3 - 6 Months

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    Technics Publications

    Data Modeling Fundamentals

    Skills you'll gain: Data Modeling, Database Design, Network Model, Data Architecture, Database Development, Data Strategy, Database Software, Database Theory, Databases, Database Application, Database Administration, Relational Databases, Database Systems, Database Management Systems, Data Governance, Database Architecture and Administration, Database Management, Business Analysis, Graph Theory, Business Analytics

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    Duke University

    Introduction to Probability and Data with R

    Skills you'll gain: Sampling (Statistics), Exploratory Data Analysis, R (Software), Probability & Statistics, Statistical Inference, Probability Distribution, Bayesian Statistics, R Programming, Data Analysis, Probability, Statistics, Statistical Methods, Statistical Analysis, Statistical Software, Descriptive Statistics

    4.7
    Rating, 4.7 out of 5 stars
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    5.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    Duke University

    Machine Learning Foundations for Product Managers

    Skills you'll gain: Deep Learning, Model Evaluation, Unsupervised Learning, Machine Learning, Regression Analysis, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Artificial Neural Networks, Decision Tree Learning, Model Training, Computer Vision, Logistic Regression, Supervised Learning, Machine Learning Algorithms, Natural Language Processing, Data Science, Predictive Analytics

    4.7
    Rating, 4.7 out of 5 stars
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    817 reviews

    Intermediate · Course · 1 - 3 Months

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    Rice University

    Introduction to Data Analysis Using Excel

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Graphing, Spreadsheet Software, Excel Formulas, Data Analysis, Histogram, Scatter Plots, Data Visualization Software, Data Presentation, Data Manipulation, Data Import/Export

    4.7
    Rating, 4.7 out of 5 stars
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    10K reviews

    Mixed · Course · 1 - 4 Weeks

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    IBM

    Applied Data Science with R

    Skills you'll gain: Data Wrangling, Exploratory Data Analysis, Database Design, Data Presentation, Ggplot2, Data Visualization Software, Data Visualization, Relational Databases, Statistical Visualization, Data Collection, Predictive Modeling, Statistical Analysis, Data Analysis, Rmarkdown, Model Evaluation, Shiny (R Package), SQL, R (Software), Data Manipulation, Web Scraping

    4.5
    Rating, 4.5 out of 5 stars
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    1.3K reviews

    Beginner · Specialization · 3 - 6 Months

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    Packt

    Processing and Analyzing Big Data in AWS

    Skills you'll gain: Amazon Redshift, AWS SageMaker, AWS Kinesis, Data Pipelines, Apache Spark, Amazon Web Services, Big Data, Apache Hive, Kibana, Data Warehousing, Data Processing, Model Deployment, Data Migration, Extract, Transform, Load, Real Time Data, Ad Hoc Analysis, Data Transformation, Cloud Computing, Machine Learning

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    IE Business School

    Brand Identity and Strategy

    Skills you'll gain: Brand Strategy, Value Propositions, Branding, Brand Marketing, Brand Management, Logo Design, Target Market, Customer Analysis, Target Audience, Strategic Marketing, Consumer Behaviour, Marketing Design, Customer Insights, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    896 reviews

    Intermediate · Course · 1 - 3 Months

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    John Wiley & Sons

    Corporate Valuation and Financial Analysis

    Skills you'll gain: Mergers & Acquisitions, Business Valuation, Financial Forecasting, Environmental Social And Corporate Governance (ESG), Forecasting, Risk Management, Corporate Strategy, Revenue Forecasting, Corporate Finance, Cash Flow Forecasting, Business Analytics, Equities, Corporate Sustainability, Performance Measurement, Financial Statement Analysis, Financial Management, Finance, Financial Analysis, Financial Acumen, Performance Management

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
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    Edureka

    Tableau for Data-Driven Decision Making

    Skills you'll gain: Tableau Software, Business Intelligence, Data Storytelling, Business Analytics, Data Modeling, Data Visualization Software, Dashboard, Interactive Data Visualization, Data Visualization, Dashboard Creation, Data-Driven Decision-Making, Data Analysis, Data Wrangling, Data Cleansing, Data Preprocessing, Data Transformation, Extract, Transform, Load, Data Integration, Exploratory Data Analysis, Correlation Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Microsoft

    Advanced Customer Relationship Management

    Skills you'll gain: Customer Retention, Customer Success Management, Needs Assessment, Customer Relationship Management (CRM) Software, Customer Relationship Management, Microsoft Copilot, Proposal Development, Customer Engagement, Relationship Building, Data-Driven Decision-Making, Account Management, Strategic Partnership, Loyalty Programs, Customer Relationship Building, Proposal Writing, Power BI, Relationship Management, Customer experience improvement, Gap Analysis, Presentations

    Intermediate · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
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