Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Johns Hopkins University
Skills you'll gain: Exploratory Data Analysis, Plot (Graphics), Statistical Visualization, Ggplot2, Dimensionality Reduction, Data Visualization Software, R Programming, Scatter Plots, Box Plots, Data Analysis, Histogram, Unsupervised Learning, Statistical Methods
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Content, Social Media, Presentations, Social Media Marketing, Content Creation, Instagram, Social Media Strategy, Facebook, Content Marketing, LinkedIn, Digital Marketing, Graphic Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Logo Design, Video Production, Graphic and Visual Design, Content Creation, Graphic Design, Content Marketing, Social Media Marketing, Social Media, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Leadership Development, Leadership, Professional Development, Leadership and Management, Conflict Management, Strategic Leadership, Communication, Collaboration, Communication Strategies, People Management, Interpersonal Communications, Business Communication, Emotional Intelligence, Team Management, Corporate Communications, Strategic Communication, Self-Awareness, Relationship Building, Business Management
Intermediate · Course · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Media Relations, Marketing, Business Management, Financial Management, Public Relations, Business Strategy, Event Management, Governance, Organizational Structure, Finance, Advertising Sales, Economics
Beginner · Course · 1 - 3 Months

Vanderbilt University
Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, Ideation, Verification And Validation, Creative Problem-Solving, Responsible AI, AI Personalization, Data Synthesis, AI Product Strategy, Image Analysis, Data Capture, Innovation, Brainstorming, OpenAI, Data Analysis, Organizational Skills, Artificial Intelligence, Risk Management Framework, Lesson Planning
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Apache Hadoop, Apache Hive, Big Data, Data Warehousing, Data Integration, Data Processing, Enterprise Application Management, Performance Tuning, Data Manipulation, Data Analysis, Distributed Computing, Data Import/Export, SQL, Data Transformation, Query Languages
Mixed · Course · 1 - 3 Months

Skills you'll gain: Consultative Selling, Account Strategy, Account Management, Solution Selling, Sales, Sales Strategy, Negotiation, Enterprise Sales, B2B Sales, Price Negotiation, Sales Pipelines, Business Ethics, Conflict Management, Overcoming Objections, AI Personalization, Value Propositions, Ethical Standards And Conduct, Stakeholder Management, Proposal Development, Customer Retention
Beginner · Course · 1 - 4 Weeks

Emory University
Skills you'll gain: AI Personalization, Personalized Service, Customer experience improvement, Self Service Technologies, Marketing Psychology, ChatGPT, Business-To-Consumer, Customer Engagement, Consumer Behaviour, MarTech, Artificial Intelligence, Marketing, Responsible AI, Marketing Analytics, Data Ethics, Technology Strategies, Content Management
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Architecture, Data Infrastructure, Data Modeling, Scalability, Data Management, Data Strategy, Microservices, Software Architecture, Information Architecture, CI/CD, Maintainability, Enterprise Architecture, Organizational Structure, Product Automation, Interoperability, Data Analysis, Generative AI
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Generative AI, Matplotlib, Plotly, Prompt Engineering, Data Ethics, Power BI, Data Visualization, Microsoft Excel, Data Manipulation, Data Cleansing, Exploratory Data Analysis, Pandas (Python Package), Data Transformation, Excel Formulas, Pivot Tables And Charts, Data Visualization Software, Data Analysis, Microsoft Copilot, Data Presentation, Data Processing
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Responsive Web Design, HTML and CSS, Bootstrap (Front-End Framework), Debugging, UI Components, Front-End Web Development, Web Design, Semantic Web, Browser Compatibility, Web Development, Web Content Accessibility Guidelines, Web Analytics and SEO, Development Testing, Data Validation, Javascript, Animations
Beginner · Course · 1 - 4 Weeks