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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Coursera

    Advanced Negotiation Strategies for Procurement Leaders

    Skills you'll gain: Procurement, Strategic Sourcing, Contract Negotiation, Negotiation, Supplier Management, Purchasing, Supplier Relationship Management, Supplier Performance Management, Proposal Development, Cost Estimation, Excel Formulas, Cost Reduction, Cost Benefit Analysis, Microsoft Excel, Data-Driven Decision-Making, Risk Management, Service Level

    Advanced · Course · 1 - 4 Weeks

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    Coursera

    Chart HR Trends

    Skills you'll gain: Data Visualization, Data Storytelling, Interactive Data Visualization, People Analytics, Microsoft Excel, Prompt Engineering, Oral Expression, Trend Analysis, AI Workflows, Descriptive Analytics, Persuasive Communication, Stakeholder Communications, AI Integrations, Verification And Validation

    Beginner · Course · 1 - 4 Weeks

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    California Institute of the Arts

    Web Design: Wireframes to Prototypes

    Skills you'll gain: Wireframing, User Interface and User Experience (UI/UX) Design, Mockups, UI/UX Strategy, Responsive Web Design, User Interface (UI), Web Design, User Interface (UI) Design, User Experience, User Experience Design, Prototyping, Web Design and Development, Visual Design, Web Language, UI/UX Research, Graphic and Visual Design, Interactive Design, HTML and CSS, Design Reviews, Design Elements And Principles

    4.9
    Rating, 4.9 out of 5 stars
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    915 reviews

    Intermediate · Course · 1 - 3 Months

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    University of Illinois Urbana-Champaign

    Organizational Strategy for Competitive Advantage

    Skills you'll gain: Business Management, Business Leadership, Organizational Effectiveness, Decision Making, Innovation, Corporate Sustainability, People Management, Ethical Standards And Conduct, Leadership, Culture Transformation, Systems Thinking, Competitive Analysis, Business, Strategic Partnership, Business Modeling, Environmental Social And Corporate Governance (ESG), Market Analysis, Resource Management, Influencing, Growth Strategies

    4.7
    Rating, 4.7 out of 5 stars
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    4.3K reviews

    Beginner · Specialization · 3 - 6 Months

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    University of Pennsylvania

    AI Strategy and Governance

    Skills you'll gain: Responsible AI, Data Ethics, Data Strategy, AI Enablement, AI Product Strategy, Data Governance, Business Strategies, Corporate Strategy, General Data Protection Regulation (GDPR), Personally Identifiable Information, Governance, Business Transformation, Artificial Intelligence, Risking, Big Data, Machine Learning, Model Deployment, Innovation

    4.7
    Rating, 4.7 out of 5 stars
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    441 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Sell on Value

    Skills you'll gain: Return On Investment, B2B Sales, Value Propositions, Negotiation, Solution Selling, Selling Techniques, Sales Strategy, Proposal Development, Sales, Risk Mitigation, Business Metrics, Business Communication, Sales Enablement, Executive Presence, Strategic Communication, Performance Measurement, Business Risk Management

    Intermediate · Course · 1 - 4 Weeks

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    University of Maryland, College Park

    Writing Winning Resumes and Cover Letters

    Skills you'll gain: Applicant Tracking Systems, Copywriting, Business Writing, Business Correspondence, Writing and Editing, Persuasive Communication, Writing, Marketing, Keyword Research

    4.6
    Rating, 4.6 out of 5 stars
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    341 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Johns Hopkins University

    The Social and Technical Context of Health Informatics

    Skills you'll gain: Health Informatics, Health Technology, Health Systems, Health Policy, Health Care, Informatics, Healthcare Industry Knowledge, Health Information Management, Information Technology, Health Care Procedure and Regulation, Systems Analysis, Health Insurance Portability And Accountability Act (HIPAA) Compliance, System Requirements, Requirements Analysis, Interoperability, Data Literacy, Data Sharing, Medical Imaging, Emerging Technologies

    4.3
    Rating, 4.3 out of 5 stars
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    603 reviews

    Beginner · Course · 1 - 4 Weeks

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    Packt

    Generative AI & Prompt Engineering for Design & Content

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Make.com, Adobe Firefly, Generative AI, Content Creation, Canva (Software), Writing and Editing, AI Workflows, Writing, Video Production, Creative Design, Video Editing, Post-Production, Automation, Scalability

    Intermediate · Course · 1 - 3 Months

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    SkillUp

    Unfair, Deceptive, or Abusive Acts or Practices (UDAAP)

    Skills you'll gain: Compliance Management, Regulatory Compliance, Compliance Reporting, Business Ethics, Law, Regulation, and Compliance, Ethical Standards And Conduct, Regulatory Requirements, Lending and Underwriting, Financial Industry Regulatory Authorities, Risk Control, Consumer Lending, Operational Risk, Risk Management Framework, Financial Regulations, Legal Risk, Business Risk Management, Risk Management, Case Studies, Financial Services

    Beginner · Course · 1 - 4 Weeks

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    Arizona State University

    AI-Powered Higher Education

    Skills you'll gain: Education Software and Technology, ChatGPT, Student Engagement, AI literacy, Generative AI, AI Enablement, Responsible AI, Data Ethics, Artificial Intelligence, Instructional Design, Prompt Engineering, AI Integrations, Data-Driven Decision-Making, Design Strategies, Ethical Standards And Conduct, Data Collection, Data Analysis, Strategic Planning

    Beginner · Course · 1 - 3 Months

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    Technical University of Munich (TUM)

    The Economics of Agro-Food Value Chains

    Skills you'll gain: Consumer Behaviour, Market Research, Food Quality Assurance And Control, Food Services, Food and Beverage, Research, Marketing Psychology, Research Methodologies, Market Dynamics, Packaging and Labeling, Customer Analysis, Intellectual Property, Product Quality (QA/QC), Sustainability Standards, Innovation, Economics, Coordination

    4.5
    Rating, 4.5 out of 5 stars
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    452 reviews

    Intermediate · Course · 3 - 6 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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Professional Certificates

  • Google AI Certificate
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