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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Healthcare Management and Finance

    Skills you'll gain: Health Care Administration, Clinical Leadership, Community Health, Financial Statements, Mergers & Acquisitions, Financial Accounting, Public Health, People Management, Financial Statement Analysis, Human Resources Management and Planning, Strategic Decision-Making, Financial Analysis, Health Systems, Electronic Medical Record, Return On Investment, Balance Sheet, Business Valuation, Accounting, Strategic Planning, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    117 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    The Social Media Landscape

    Skills you'll gain: Social Media, Social Media Strategy, Marketing Communications, Target Audience, Brand Strategy, Brand Management, Shared Media, Persuasive Communication, Stakeholder Engagement, Earned Media, Owned Media, Paid media, Content Creation, Legal Risk, Consumer Behaviour, Digital Marketing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Essential Dashboarding & Storytelling Techniques

    Skills you'll gain: Dashboard, Tableau Software, Interactive Data Visualization, Data Storytelling, Data Presentation, Data Visualization Software, Statistical Visualization, Histogram, Scatter Plots, Business Analytics, Marketing Analytics

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Data for Business Analysts Using Microsoft Excel

    Skills you'll gain: Excel Formulas, Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Data Analysis, Data Presentation, Business Metrics, Data Cleansing, Data Manipulation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    292 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Introducción a la estrategia

    Skills you'll gain: Organizational Strategy, Governance, Stakeholder Analysis, Corporate Strategy, Business Planning, Business Strategy, Organizational Structure, Strategic Thinking, Business Administration, Environmental Social And Corporate Governance (ESG), Strategic Decision-Making, Competitive Analysis, Entrepreneurship, New Business Development, Market Analysis, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    545 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    K

    Kennesaw State University

    Writing Professional Email and Memos (Project-Centered Course)

    Skills you'll gain: Peer Review, Grammar, Business Writing, Business Correspondence, Writing, Editing, Proofreading, Concision, Taking Meeting Minutes, Professionalism, Business Communication, Target Audience, Constructive Feedback

    4.3
    Rating, 4.3 out of 5 stars
    ·
    454 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    The Structured Query Language (SQL)

    Skills you'll gain: SQL, Database Systems, Database Theory, Database Management, Query Languages, Database Design, Relational Databases, Database Administration, Database Application, Data Access, Data Science, Data Analysis, Data Manipulation, Data Modeling, Data Integrity

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create corporate Newsletters with Canva

    Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Event Marketing, Target Audience, Business Correspondence, Email Marketing, Content Creation, Graphic Design, Marketing Design, Marketing Communications, Digital Marketing

    4.2
    Rating, 4.2 out of 5 stars
    ·
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Clinical Data Science

    Skills you'll gain: Clinical Data Management, Extract, Transform, Load, Data Modeling, Tidyverse (R Package), R Programming, Data Manipulation, Predictive Modeling, Database Design, Google Cloud Platform, Clinical Informatics, Intensive Care Unit, Data Ethics, Data Quality, Risk Modeling, Data Warehousing, Natural Language Processing, Predictive Analytics, Bioinformatics, Informatics, Text Mining

    4.5
    Rating, 4.5 out of 5 stars
    ·
    484 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Introduction to Microsoft Excel

    Skills you'll gain: Microsoft Excel, Spreadsheet Software, Data Entry, Productivity Software, Data Manipulation, Expense Management, Budgeting, Inventory Management System, Data Management, Data Visualization, Data Analysis, Business Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    68 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Healthcare Marketplace

    Skills you'll gain: Healthcare Industry Knowledge, Pharmaceuticals, Medical Devices, Health Care, Health Technology, Market Dynamics, Medicare, Health Administration, Medicaid, Health Policy, Innovation, Cultural Diversity, Regulatory Affairs, Insurance, Market Trend, Stakeholder Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    611 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Market Research and Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Customer Analysis, Market Intelligence, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Business Marketing, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Data Analysis, Innovation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Healthcare Management and Finance: University of Michigan
  • The Social Media Landscape: University of Colorado Boulder
  • Essential Dashboarding & Storytelling Techniques: University of Colorado Boulder
  • Data for Business Analysts Using Microsoft Excel: Microsoft
  • Introducción a la estrategia: Universidad Nacional Autónoma de México
  • Writing Professional Email and Memos (Project-Centered Course): Kennesaw State University
  • The Structured Query Language (SQL): University of Colorado Boulder
  • Create corporate Newsletters with Canva: Coursera
  • Clinical Data Science: University of Colorado System
  • Introduction to Microsoft Excel: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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