Content strategy courses can help you learn audience analysis, content creation techniques, editorial planning, and performance measurement. You can build skills in optimizing content for different platforms, aligning messaging with brand goals, and using analytics to refine strategies. Many courses introduce tools like Google Analytics for tracking engagement, content management systems for organizing assets, and social media platforms for distribution, providing practical methods to implement your content strategies effectively.
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Business Strategy, Game Theory, Competitive Analysis, Strategic Thinking, Product Strategy, Strategic Partnership, Strategic Decision-Making, Market Analysis, Market Dynamics, New Product Development, Innovation, Product Development
Mixed · Course · 1 - 3 Months

Skills you'll gain: Video Production, Content Performance Analysis, Customer Engagement, Content Creation, Marketing Analytics, Marketing Channel, Target Audience, Content Strategy, Marketing Effectiveness, Business Marketing, Social Media Marketing, Goal Setting
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Strategic Leadership, Strategic Marketing, Business Strategy, Stakeholder Analysis, Marketing, Leadership, Organizational Leadership, Business Leadership, Marketing Strategy and Techniques, Business Modeling, Business Strategies, Brand Strategy, Organizational Strategy, Business Ethics, Market Dynamics, Organizational Effectiveness, Corporate Strategy, Financial Analysis, Strategic Thinking, Financial Management
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Business Modeling, Design Thinking, Innovation, Ideation, Entrepreneurship, Business Strategy, Customer Insights, Business Planning, Brainstorming, Creative Thinking, Market Opportunities, Entrepreneurial Finance, Product Management, Creativity, Product Strategy, Value Propositions, Competitive Analysis, Fundraising
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Entrepreneurship, Business Modeling, Promotional Strategies, Content Creation, Entrepreneurial Finance, Business Leadership, New Business Development, Digital Content, Innovation, Digital Transformation, Market Opportunities, Business Economics, Intellectual Property, Digital Media Strategy, Consumer Behaviour
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Target Market, Value Propositions, Cost Control, Customer Analysis, Business Modeling, Strategic Partnership, Marketing Channel, Entrepreneurship, Business Strategy, Resource Management, Revenue Management
Intermediate · Guided Project · Less Than 2 Hours
University of Michigan
Skills you'll gain: PostgreSQL, JSON, Text Mining, SQL, Databases, Natural Language Processing, Database Management, Data Processing, Application Programming Interface (API), Data Storage, Python Programming
Intermediate · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Risk Management Framework, Governance, Risk Management, Enterprise Risk Management (ERM), Risk Analysis, Operational Risk, Business Risk Management, Compliance Management, Risk Mitigation, Business Ethics, Corporate Strategy, Stakeholder Management, International Finance, Stakeholder Communications
Beginner · Course · 1 - 3 Months

Skills you'll gain: Video Editing, TikTok, Storytelling, Timelines, Content Creation, Multimedia, Photo/Video Production and Technology, Animations, Color Theory, Typography
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Back-End Web Development, Django (Web Framework), Git (Version Control System), Full-Stack Web Development, Server Side, API Design, Application Development, Restful API, Unit Testing, MySQL, User Accounts, Software Testing, Web Applications, Databases
Intermediate · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, Data Ethics, Workflow Management, Service Improvement, Resource Utilization, Customer experience improvement, Business Workflow Analysis, Business Process Automation, Artificial Intelligence, Content Creation, Content Development and Management
Beginner · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Growth Strategies, Entrepreneurship, Key Performance Indicators (KPIs), Go To Market Strategy, Sales Management, Product Management, Sales Strategy, New Business Development, Product Development, Operational Efficiency, Product Strategy, Business Strategies, Business Process, Business Strategy, Price Negotiation, Customer Acquisition Management, Customer Insights, Leadership and Management, Fundraising
Beginner · Course · 1 - 4 Weeks