Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fundação Instituto de Administração
Skills you'll gain: Sales Strategy, Sales, Sales Management, Market Intelligence, Competitive Intelligence, Case Studies, Business Strategy, Customer Analysis, Analysis, Competitive Analysis, Strategic Decision-Making, Market Analysis, Business Research
Intermediate · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Clinical Data Management, Extract, Transform, Load, Data Modeling, Tidyverse (R Package), R Programming, Data Manipulation, Predictive Modeling, Database Design, Google Cloud Platform, Clinical Informatics, Intensive Care Unit, Data Ethics, Data Quality, Risk Modeling, Data Warehousing, Natural Language Processing, Predictive Analytics, Bioinformatics, Informatics, Text Mining
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Information Architecture, Strategic Decision-Making, Enterprise Architecture, Data Analysis, Business Strategy, Business Process Automation, Technology Strategies, Artificial Intelligence, Data Collection, Analytics, Leadership, Innovation, Data Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft Azure, Data Processing, Databases, Database Systems, Data Storage, Database Management, Relational Databases, Query Languages, NoSQL, Transaction Processing, Data Management, Cloud Computing, Data Analysis, Unstructured Data, Data Visualization Software
Beginner · Course · 1 - 4 Weeks

Universidad de los Andes
Skills you'll gain: Innovation, International Finance, Environmental Social And Corporate Governance (ESG), Global Marketing, Economic Development, Business Strategy, Entrepreneurship, Corporate Strategy, Sustainable Development, Business Economics, Competitive Analysis, Growth Strategies, Economics, Natural Resource Management
Beginner · Course · 1 - 4 Weeks

University of California San Diego
Skills you'll gain: Apache Hadoop, Big Data, Data Analysis, Apache Spark, Data Science, Data Processing, Distributed Computing, Performance Tuning, Scalability, Data Storage, Python Programming
Mixed · Course · 1 - 3 Months

IESE Business School
Skills you'll gain: Persuasive Communication, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Digital Marketing, Press Releases, Leadership, Sales Presentations, Stakeholder Communications, Public Relations, Marketing Communications
Beginner · Specialization · 1 - 3 Months

Yonsei University
Skills you'll gain: Spatial Data Analysis, Spatial Analysis, Geographic Information Systems, Geospatial Mapping, Database Management Systems, Big Data, Apache Hadoop, PostgreSQL, Network Analysis
Intermediate · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Regression Analysis, Statistical Analysis, Statistical Modeling, Correlation Analysis, Data Analysis, Scatter Plots, Supervised Learning, Probability & Statistics, Statistical Inference
Mixed · Course · 1 - 4 Weeks
IE Business School
Skills you'll gain: Economic Development, International Finance, Economics, Business Economics, Market Opportunities, International Relations, Global Marketing, Demography, Business Risk Management, Analysis, Growth Strategies, Policy Analysis
Intermediate · Course · 1 - 3 Months
Skills you'll gain: Data Storytelling, Interactive Data Visualization, Data Visualization Software, Database Design, Shiny (R Package), Data Visualization, Data Wrangling, Dashboard, Exploratory Data Analysis, Relational Databases, Data Analysis, Ggplot2, Data Presentation, SQL, Plot (Graphics), Databases, Leaflet (Software), Data Manipulation, Web Scraping, R Programming
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Target Audience, Advertising Campaigns, Marketing Budgets, Advertising, Social Media Management, Social Media, Budget Management, Social Media Marketing, Digital Advertising, Social Media Campaigns
Beginner · Guided Project · Less Than 2 Hours