SEO courses can help you learn keyword research, on-page optimization, link building, and content strategy. You can build skills in analyzing website performance, understanding search engine algorithms, and creating SEO-friendly content. Many courses introduce tools like Google Analytics, SEMrush, and Moz, which help you track metrics, optimize your site, and improve your search rankings. By applying these skills and tools, you can enhance your online visibility and drive more organic traffic to your website.

Skills you'll gain: Keyword Research, Digital Publishing, Content Optimization, Search Engine Optimization, Intellectual Property, Layout Design, Account Management, Accounting
Beginner · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Paid media, Search Engine Optimization, Online Advertising, Keyword Research, Conversion Funnel Analysis, Digital Marketing Campaigns, Digital Advertising, Marketing Strategy and Techniques, Content Optimization, Marketing, Customer Acquisition Management, Customer Engagement, Lead Generation, Target Audience, Target Market
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Search Engine Optimization, Content Management, Content Management Systems, Web Content, Web Design, Web Presence, Information Architecture, Web Design and Development, Digital Publishing, Account Management, Editing
Beginner · Guided Project · Less Than 2 Hours

Alex Genadinik
Skills you'll gain: Market Research, Marketing Planning, Marketing Strategies, Meta Ads Manager, Blogs, Marketing, Marketing Effectiveness, Podcasting, Video Production, Growth Strategies, Social Media Content, Search Engine Optimization, Web Analytics and SEO, Shared Media, Paid media, Marketing Channel, Google Ads, Content Creation, Social Media Management, Web Presence
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: WordPress, Web Design, Web Analytics and SEO, Content Management Systems, Web Content, Frontend Performance, Cloud Hosting, Web Servers, Web Development, Security Controls, Content Management, Application Security, Computing Platforms, Software Installation, Role-Based Access Control (RBAC), User Accounts
Beginner · Course · 1 - 3 Months

Peking University
Skills you'll gain: Social Network Analysis, Graph Theory, Network Analysis, Game Theory, Network Model, Economics, Policy, and Social Studies, Web Analytics and SEO, Social Sciences, Socioeconomics, Computational Thinking, Computer Science, Bidding, Online Advertising, Market Dynamics, Market Analysis
Mixed · Course · 3 - 6 Months

Skills you'll gain: TikTok, Visual Storytelling, Video Production, Content Performance Analysis, Photo/Video Production and Technology, Content Creation, Content Scheduling, Web Analytics and SEO, Social Media Marketing, Social Media Content, Driving engagement, Social Media, Search Engine Optimization, Photography, Video Editing, Videography, Media Production, Social Media Campaigns, Social Media Management, Content Marketing
Beginner · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Search Engine Optimization, Content Optimization, Web Analytics, Google Analytics, Content Performance Analysis, Generative Engine Optimization (GEO), Conversion Funnel Analysis, Dashboard Creation, Keyword Research, Marketing Analytics, Content Strategy, Content Creation, Key Performance Indicators (KPIs), Performance Metric, Ad Hoc Analysis, Variance Analysis, User Flows, Statistical Analysis, Quality Assessment, Corrective and Preventive Action (CAPA)
Intermediate · Course · 3 - 6 Months

Google Cloud
Skills you'll gain: Generative AI, Prompt Engineering Tools, Model Optimization, Serverless Computing, AI Workflows, AI Orchestration, Systems Development Life Cycle, Cloud Development, Development Testing, Mobile Development Tools, AI Enablement, AI Integrations, Application Development, Cloud Platforms, Web Analytics and SEO, Application Deployment, Software Development Tools, Cloud-Based Integration, Code Review, Computer Programming Tools
Intermediate · Specialization · 3 - 6 Months

Skillshare
Skills you'll gain: Prompt Patterns, Content Optimization, AI powered creativity, Digital Publishing, AI Personalization, Driving engagement, AI literacy, Process Optimization, Business Process Automation, LLM Application, Business Process
Beginner · Specialization · 1 - 3 Months

Board Infinity
Skills you'll gain: Prompt Engineering Tools, Prompt Patterns, Responsible AI, Generative Model Architectures, Google Gemini, AI literacy, LLM Application, Model Evaluation, Debugging
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Data-Driven Marketing, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Brand Strategy, Marketing Planning, Marketing Strategies, Branding, Marketing Analytics, Brand Awareness, Data-Driven Decision-Making, Customer Analysis, Market Research, Cultural Diversity, Consumer Behaviour, Cultural Responsiveness, Cultural Sensitivity
Beginner · Course · 1 - 4 Weeks