Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Vanderbilt University
Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI Agents, Prompt Patterns, LLM Application, Productivity, OpenAI, Agentic systems, Tool Calling, Generative AI, Artificial Intelligence, Large Language Modeling, Artificial Intelligence and Machine Learning (AI/ML), Creative Thinking, Application Development, Creative Problem-Solving, Prototyping, Persona (User Experience), Business Logic, Application Programming Interface (API)
Beginner · Specialization · 3 - 6 Months

University of Michigan
Skills you'll gain: Responsible AI, Generative AI, Governance, Data Governance, Data Management, Compliance Management, AI Product Strategy, Consumer Behaviour, Business Risk Management, Business Operations, Data Ethics, Risking, Artificial Intelligence, Risk Analysis, Automation, Stakeholder Management, Human Resources, Workforce Management, Leadership and Management, Risk Management
Beginner · Specialization · 1 - 3 Months

University of Michigan
Skills you'll gain: Payment Systems, Payment Processing, FinTech, Mobile Banking, Mobile Security, Point of Sale, Emerging Technologies, Transaction Processing, Digital Assets, Risk Management, Value Propositions
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Stress Management, Mindfulness, Growth Mindedness, Behavioral Health, Personal Development, Health And Wellness Coaching, Self-Motivation, Self-Awareness, Mental Health, Resilience, Behavior Management, Goal Setting
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Generative AI, AI Product Strategy, Web Analytics and SEO, Google Cloud Platform, LLM Application, Data Management, Information Management, Analytics, Information Architecture, Data Integration, Artificial Intelligence and Machine Learning (AI/ML), Unstructured Data, Application Programming Interface (API), System Configuration, Identity and Access Management, Authorization (Computing)
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Risk Management, Leadership Development, Crisis Management, Stakeholder Management, Interviewing Skills, Personal Development, Leadership, Strategic Partnership, Professional Networking, Leadership and Management, Branding, Business Leadership, Cybersecurity, Strategic Leadership, Business Planning, IT Management, Strategic Thinking, Communication Planning
Beginner · Course · 1 - 3 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Systems Thinking, Sustainable Systems, Sustainable Development, Food and Beverage, Nutrition and Diet, Environmental Issue, Economics, Energy and Utilities, Environment, Production Process, Water Resources, Land Management, Culture, Consumer Behaviour
Beginner · Course · 1 - 3 Months

Rice University
Skills you'll gain: Economics, Supply And Demand, Business Economics, Market Dynamics, Economic Development, Game Theory, Financial Policy, Tax, Market Analysis, International Relations, Operating Cost, Cost Benefit Analysis, Business Metrics, Public Policies, Performance Metric, International Finance, Fiscal Management, Consumer Behaviour, Investments, Labor Relations
Beginner · Specialization · 3 - 6 Months

Emory University
Skills you'll gain: AI Personalization, Personalized Service, Customer experience improvement, Self Service Technologies, Marketing Psychology, ChatGPT, Business-To-Consumer, Customer Engagement, Consumer Behaviour, MarTech, Artificial Intelligence, Marketing, Responsible AI, Marketing Analytics, Data Ethics, Technology Strategies, Content Management
Intermediate · Course · 1 - 3 Months

University of Minnesota
Skills you'll gain: Open Web Application Security Project (OWASP), Cucumber (Software), Software Testing, Selenium (Software), Gherkin (Scripting Language), JUnit, Verification And Validation, Test Automation, Unit Testing, Security Testing, Regression Testing, Test Case, Testability, Behavior-Driven Development, Code Coverage, Performance Testing, Development Testing, Test Planning, Acceptance Testing, Software Quality Assurance
Intermediate · Specialization · 3 - 6 Months

University of Virginia Darden School Foundation
Skills you'll gain: Large Language Modeling, Customer Insights, Digital Advertising, Keyword Research, Search Engine Marketing, AI Personalization, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Customer experience strategy (CX), Consumer Behaviour, Promotional Strategies
Beginner · Course · 1 - 4 Weeks
University of Virginia
Skills you'll gain: Market Dynamics, Product Lifecycle Management, Competitive Analysis, Target Market, Market Share, Business Strategy, Marketing, Value Propositions, Game Theory, Consumer Behaviour, Strategic Partnership, New Business Development, Regulation and Legal Compliance
Beginner · Course · 1 - 4 Weeks