Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Social Media Marketing, Social Media Content, Social Media, Graphic Design, Graphic and Visual Design Software, Storytelling, Instagram, Content Creation
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Communications, Digital Media Strategy, Marketing Planning, Customer Insights, Content Performance Analysis, Driving engagement, Plan Execution, Earned Media, Content Creation, Content Strategy, Owned Media, Paid media, Goal Setting
Intermediate · Course · 1 - 4 Weeks

UiPath
Skills you'll gain: Email Automation, Web Scraping, Robotic Process Automation, Automation, Business Process Automation, Workflow Management, Text Mining, Data Import/Export, Microsoft Excel, Microsoft Outlook
Beginner · Course · 1 - 4 Weeks

University of Glasgow
Skills you'll gain: Data-Driven Decision-Making, Data Literacy, Strategic Decision-Making, Leadership, Leadership Development, Business Leadership, Agile Methodology, Strategic Leadership, Business Transformation, Leadership Studies, Team Leadership, Organizational Leadership, Organizational Structure, Data Analysis, Leadership and Management, Organizational Change, Big Data, Decision Making, Data Management, Critical Thinking
Intermediate · Specialization · 1 - 3 Months

Illinois Tech
Skills you'll gain: Product Lifecycle Management, Global Marketing, Innovation, Market Opportunities, Market Analysis, New Product Development, Technology Strategies, Competitive Analysis, Growth Strategies, Business Strategy, Strategic Thinking, Strategic Decision-Making
Build toward a degree
Intermediate · Course · 1 - 3 Months

Starweaver
Skills you'll gain: Data Storytelling, Business Writing, Sales Presentation, Concision, Sales Strategy, Writing, Persuasive Communication, Customer Relationship Management (CRM) Software, Storytelling, Responsible AI, Sales, Business Communication, Google Gemini, Anthropic Claude, Business Leadership, Sales Enablement, Generative AI, Communication, Proposal Writing, Communication Strategies
Intermediate · Specialization · 1 - 3 Months

University of California, Davis
Skills you'll gain: Data Governance, Data Quality, Data Validation, Data Management, Clinical Data Management, Health Information Management, Data Literacy, Medical Records, Metadata Management, Technical Communication, Change Control
Intermediate · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Data Quality, Data Cleansing, Data Collection, Data Validation, Data Analysis, Data Processing, Threat Detection, Data Access, Sampling (Statistics)
Beginner · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Social Media Strategy, Social Media Marketing, Customer Engagement, Social Media Management, Marketing, Professional Networking, Content Strategy, Marketing Analytics, Target Market, Target Audience, Emerging Technologies, Peer Review
Mixed · Course · 1 - 4 Weeks

Universidades Anáhuac
Skills you'll gain: International Relations, Diplomacy, Political Sciences, Negotiation, Law, Regulation, and Compliance, Global Marketing, Commercial Laws, Economics
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Financial Modeling, Community Development, Real Estate, Feasibility Studies, Financial Analysis, Risk Management, Community Outreach, Project Finance, Due Diligence, Sustainable Development, Property Management, Project Management, Capital Markets, Market Research
Beginner · Course · 1 - 3 Months
Skills you'll gain: Generative AI, Insurance, AI Product Strategy, Responsible AI, Data Ethics, Underwriting, AI Personalization, Operational Efficiency, Data-Driven Decision-Making, Claims Processing, Personalized Service, Artificial Intelligence, Automation, Risk Management, Analytics, Prompt Engineering, Risk Analysis, Business Analytics, Systems Integration
Intermediate · Course · 1 - 4 Weeks