Performance marketing courses can help you learn digital advertising strategies, conversion rate optimization, search engine marketing, and social media advertising. You can build skills in data analysis, audience targeting, and crafting compelling ad copy. Many courses introduce tools like Google Ads, Facebook Ads Manager, and analytics platforms to help you track campaign performance and optimize your marketing efforts.

University of Maryland, College Park
Skills you'll gain: Customer Analysis, Business Planning, Sales Strategy, Sales Pipelines, Customer Insights, Entrepreneurship, Proposal Development, Market Analysis, Innovation, Marketing Planning, Marketing, Market Research, Product Development, User Research, New Business Development, Process Validation, Business Strategies, Value Propositions, Business Modeling, Finance
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Wireframing, Web Content Accessibility Guidelines, Responsive Web Design, HTML and CSS, Web Design, Web Design and Development, Front-End Web Development, Verification And Validation, Cascading Style Sheets (CSS), Web Development, Hypertext Markup Language (HTML), Development Testing, Application Frameworks, Usability, Code Review, Web Frameworks, Javascript
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: AI Integrations, AI Personalization, Generative AI, AI Product Strategy, Generative Model Architectures, AI Enablement, Data Integration, Customer experience strategy (CX), Strategic Thinking, Communication Planning, Innovation, Performance Analysis, Performance Measurement, Verbal Strategic Communication, Business Analysis, Project Risk Management, Project Performance, Business Strategies, Business Process Management, Decision Making
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Google Analytics, Marketing Analytics, Data-Driven Marketing, Web Analytics, Campaign Management, Marketing Strategies, Digital Analysis, Analytics, Performance Measurement, Target Audience, Trend Analysis, Digital Marketing, Performance Reporting, Performance Analysis, Business Reporting, Time Series Analysis and Forecasting
Beginner · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Balance Sheet, Financial Acumen, Income Statement, Key Performance Indicators (KPIs), Financial Reporting, Financial Data, Performance Metric, Performance Measurement, Business Reporting, Cash Flows, Business Acumen, General Finance
Beginner · Course · 1 - 4 Weeks

28DIGITAL
Skills you'll gain: Real-Time Operating Systems, Embedded Software, Embedded Systems, Hardware Design, Electronic Hardware, Threat Modeling, Systems Architecture, Debugging, Electronic Systems, Computer Architecture, System Programming, Internet Of Things, Application Security, General Networking, Wireless Networks, Operating Systems, Electrical Power, Performance Tuning, System Requirements, Electronics
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Graphical Tools, Social Media Content, Social Media Marketing, Video Editing, Video Production, Social Media, Graphic and Visual Design Software, Graphics Software, Social Media Strategy, Graphic Design, Content Creation, Organizational Skills, Marketing, Marketing Communications, User Accounts
Intermediate · Guided Project · Less Than 2 Hours

The Chinese University of Hong Kong
Skills you'll gain: Consumer Behaviour, Marketing Psychology, Brand Management, Diversity Marketing, Marketing, Marketing Management, Branding, Global Marketing, Strategic Marketing, Business-To-Consumer, Business Marketing, Digital Media Strategy, Market Dynamics, Brand Strategy, Brand Loyalty, Brand Awareness, Brand Marketing, Customer Analysis, Digital Brand Strategy, Digital Advertising
Beginner · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Strategic Communication, Marketing, Performance Measurement, Communication Strategies
Beginner · Course · 1 - 4 Weeks
Illinois Tech
Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Business Strategy, Product Lifecycle Management, Competitive Analysis, Strategic Thinking, Business Economics, Business Strategies, Product Strategy, Innovation, Corporate Strategy, Economics, Market Trend, Strategic Decision-Making, Strategic Planning, Organizational Strategy, Global Marketing, Adaptability, Team Leadership
Build toward a degree
Beginner · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Semiconductors, Display Devices, Computer Displays, Systems Design, Electrical Engineering, Technical Design, Electronics, Electronics Engineering, Electrical and Computer Engineering, Engineering, Scientific, and Technical Instruments, Hardware Design, Electronic Hardware, Materials science, Electronic Components, Image Quality, Technology Solutions, Engineering Calculations, Mathematical Modeling, Physics, Emerging Technologies
Build toward a degree
Advanced · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Management Accounting, Cost Accounting, Operating Cost, Operational Analysis, Business Metrics, Performance Measurement, Financial Accounting, Accounting, Operational Efficiency, Profit and Loss (P&L) Management, Cost Control, Strategic Decision-Making, Cost Management, Decision Making, Financial Analysis, Product Planning, Sales
Beginner · Course · 1 - 4 Weeks