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  • Performance Marketing

Performance Marketing Courses

Performance marketing courses can help you learn digital advertising strategies, conversion rate optimization, search engine marketing, and social media advertising. You can build skills in data analysis, audience targeting, and crafting compelling ad copy. Many courses introduce tools like Google Ads, Facebook Ads Manager, and analytics platforms to help you track campaign performance and optimize your marketing efforts.

Popular Performance Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Entrepreneurship Capstone

    Skills you'll gain: Customer Analysis, Business Planning, Sales Strategy, Sales Pipelines, Customer Insights, Entrepreneurship, Proposal Development, Market Analysis, Innovation, Marketing Planning, Marketing, Market Research, Product Development, User Research, New Business Development, Process Validation, Business Strategies, Value Propositions, Business Modeling, Finance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    278 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Web Design for Everybody Capstone

    Skills you'll gain: Wireframing, Web Content Accessibility Guidelines, Responsive Web Design, HTML and CSS, Web Design, Web Design and Development, Front-End Web Development, Verification And Validation, Cascading Style Sheets (CSS), Web Development, Hypertext Markup Language (HTML), Development Testing, Application Frameworks, Usability, Code Review, Web Frameworks, Javascript

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Generative AI in Business

    Skills you'll gain: AI Integrations, AI Personalization, Generative AI, AI Product Strategy, Generative Model Architectures, AI Enablement, Data Integration, Customer experience strategy (CX), Strategic Thinking, Communication Planning, Innovation, Performance Analysis, Performance Measurement, Verbal Strategic Communication, Business Analysis, Project Risk Management, Project Performance, Business Strategies, Business Process Management, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    133 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analytics: Uncover Key Report Insights

    Skills you'll gain: Google Analytics, Marketing Analytics, Data-Driven Marketing, Web Analytics, Campaign Management, Marketing Strategies, Digital Analysis, Analytics, Performance Measurement, Target Audience, Trend Analysis, Digital Marketing, Performance Reporting, Performance Analysis, Business Reporting, Time Series Analysis and Forecasting

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Financial Statements

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Balance Sheet, Financial Acumen, Income Statement, Key Performance Indicators (KPIs), Financial Reporting, Financial Data, Performance Metric, Performance Measurement, Business Reporting, Cash Flows, Business Acumen, General Finance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    81 reviews

    Beginner · Course · 1 - 4 Weeks

  • 2

    28DIGITAL

    Architecting Smart IoT Devices

    Skills you'll gain: Real-Time Operating Systems, Embedded Software, Embedded Systems, Hardware Design, Electronic Hardware, Threat Modeling, Systems Architecture, Debugging, Electronic Systems, Computer Architecture, System Programming, Internet Of Things, Application Security, General Networking, Wireless Networks, Operating Systems, Electrical Power, Performance Tuning, System Requirements, Electronics

    4.4
    Rating, 4.4 out of 5 stars
    ·
    357 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Crea Videos para Redes Sociales con Canva

    Skills you'll gain: Canva (Software), Graphical Tools, Social Media Content, Social Media Marketing, Video Editing, Video Production, Social Media, Graphic and Visual Design Software, Graphics Software, Social Media Strategy, Graphic Design, Content Creation, Organizational Skills, Marketing, Marketing Communications, User Accounts

    4.6
    Rating, 4.6 out of 5 stars
    ·
    27 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    Selling to Chinese Consumers

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Brand Management, Diversity Marketing, Marketing, Marketing Management, Branding, Global Marketing, Strategic Marketing, Business-To-Consumer, Business Marketing, Digital Media Strategy, Market Dynamics, Brand Strategy, Brand Loyalty, Brand Awareness, Brand Marketing, Customer Analysis, Digital Brand Strategy, Digital Advertising

    4.8
    Rating, 4.8 out of 5 stars
    ·
    316 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Proceso de gestión de marca estratégico

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Strategic Communication, Marketing, Performance Measurement, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Strategy & Economic Analysis

    Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Business Strategy, Product Lifecycle Management, Competitive Analysis, Strategic Thinking, Business Economics, Business Strategies, Product Strategy, Innovation, Corporate Strategy, Economics, Market Trend, Strategic Decision-Making, Strategic Planning, Organizational Strategy, Global Marketing, Adaptability, Team Leadership

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    220 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Active Optical Devices

    Skills you'll gain: Semiconductors, Display Devices, Computer Displays, Systems Design, Electrical Engineering, Technical Design, Electronics, Electronics Engineering, Electrical and Computer Engineering, Engineering, Scientific, and Technical Instruments, Hardware Design, Electronic Hardware, Materials science, Electronic Components, Image Quality, Technology Solutions, Engineering Calculations, Mathematical Modeling, Physics, Emerging Technologies

    Build toward a degree

    3.8
    Rating, 3.8 out of 5 stars
    ·
    117 reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Accounting for Business Decision Making: Measurement and Operational Decisions

    Skills you'll gain: Management Accounting, Cost Accounting, Operating Cost, Operational Analysis, Business Metrics, Performance Measurement, Financial Accounting, Accounting, Operational Efficiency, Profit and Loss (P&L) Management, Cost Control, Strategic Decision-Making, Cost Management, Decision Making, Financial Analysis, Product Planning, Sales

    3.8
    Rating, 3.8 out of 5 stars
    ·
    188 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular performance marketing courses

  • Entrepreneurship Capstone : University of Maryland, College Park
  • Web Design for Everybody Capstone: University of Michigan
  • Generative AI in Business: University of Michigan
  • Analytics: Uncover Key Report Insights: Coursera
  • Financial Statements: Duke University
  • Architecting Smart IoT Devices: 28DIGITAL
  • Crea Videos para Redes Sociales con Canva: Coursera
  • Selling to Chinese Consumers: The Chinese University of Hong Kong
  • Proceso de gestión de marca estratégico: Tecnológico de Monterrey
  • Strategy & Economic Analysis: Illinois Tech

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