Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Johns Hopkins University
Skills you'll gain: Angular, JavaScript Frameworks, Unit Testing, Ajax, Cloud Applications, Web Applications, Front-End Web Development, Web Development, Javascript, Application Design, Model View Controller, Hypertext Markup Language (HTML), UI Components, Software Design Patterns
Intermediate · Course · 1 - 3 Months

Skills you'll gain: JavaScript Frameworks, React.js, Full-Stack Web Development, UI Components, Node.JS, Application Deployment, Javascript, Web Applications, Front-End Web Development, Web Development Tools, Event-Driven Programming, Back-End Web Development, Program Development, Animations
Intermediate · Course · 3 - 6 Months

University of Illinois at Urbana-Champaign
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Revenue Recognition, Variance Analysis, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making, Marketing Analytics
Credit offered
Graduate Certificate · 6 - 12 Months

University of Colorado Boulder
Skills you'll gain: Dashboard, Data Visualization Software, Tableau Software, Data Visualization, Interactive Data Visualization, Data Storytelling, Data Presentation, Data Analysis, Statistical Visualization, Geospatial Mapping, Histogram, Advanced Analytics, Spatial Analysis, Scatter Plots, Data Science, Data Manipulation, Business Analytics, Marketing Analytics, Analytics, Forecasting
Beginner · Specialization · 1 - 3 Months

Macquarie University
Skills you'll gain: Marketing Analytics, Customer Insights, Marketing Effectiveness, Digital Marketing, Customer Data Management, Marketing Strategies, Social Media Marketing, Customer experience strategy (CX), Customer Relationship Management, Predictive Analytics, Consumer Behaviour, Big Data, Data Analysis, Integrated Marketing Communications
Beginner · Course · 1 - 3 Months

California Institute of the Arts
Skills you'll gain: Information Architecture, Persona (User Experience), UI/UX Strategy, Web Design, User Experience, Wireframing, User Research, User Centered Design, Mockups, Usability Testing, Requirements Analysis, Target Audience, Agile Methodology
Intermediate · Course · 1 - 3 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Revenue Management, Customer Analysis, Descriptive Analytics, FinTech, Large Language Modeling, Biostatistics, Social Network Analysis, People Analytics, Time Series Analysis and Forecasting, Predictive Analytics, Social Determinants Of Health, NoSQL, Gerontology, Plot (Graphics), Data Visualization, Health Informatics, Risk Analysis, Bayesian Statistics, Digital Transformation, Spatial Data Analysis
Earn a degree
Degree · 1 - 4 Years

Skills you'll gain: Fraud detection, Web Services, Simple Object Access Protocol (SOAP), Service Oriented Architecture, Service Design, Verification And Validation, Process Design, API Design, Software Design, Workflow Management, System Testing, Extensible Markup Language (XML), Data Validation, Software Testing, Transaction Processing
Mixed · Course · 1 - 4 Weeks

University of New Mexico
Skills you'll gain: Middleware, Model View Controller, Web Applications, Development Environment, Agile Software Development, Software Architecture, User Interface (UI) Design, Data Modeling, Software Development, Git (Version Control System), Ajax, Application Frameworks, Database Development, Hypertext Markup Language (HTML), Ruby on Rails, Relational Databases, Javascript
Mixed · Course · 1 - 3 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Descriptive Analytics, Data Mining, Business Analytics, Predictive Analytics, Analytics, Business Intelligence, Forecasting, Business Analysis, Data Analysis, Data-Driven Decision-Making, Trend Analysis, Business Strategy, Decision Making
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Dartmouth College
Skills you'll gain: Digital Transformation, Business Ethics, Predictive Modeling, Predictive Analytics, Simulation and Simulation Software, Business Transformation, Advanced Analytics, Customer experience strategy (CX), Scikit Learn (Machine Learning Library), Operations Research, Analytics, Business Technologies, Business Analytics, Data-Driven Decision-Making, Feature Engineering, Systems Thinking, Complex Problem Solving, Process Optimization, Technology Strategies, Applied Machine Learning
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: WordPress, Web Content, Content Management Systems, Web Design, Web Design and Development
Beginner · Guided Project · Less Than 2 Hours