Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Illinois Urbana-Champaign
Skills you'll gain: Diversity Marketing, Intercultural Competence, Cultural Diversity, Workplace inclusivity, Consumer Behaviour, Cultural Sensitivity, Global Marketing, Cultural Responsiveness, Diversity and Inclusion, Marketing, Marketing Channel, Advertising, Culture, Advertising Campaigns, Team Leadership, Target Market, Marketing Communications, Customer Analysis, Marketing Strategies, Communication Strategies
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Big Data, Data Mining, Data-Driven Decision-Making, Data Strategy, FinTech, Data Engineering, Deep Learning, Machine Learning Methods, Predictive Analytics, Analytics, Applied Machine Learning, Data Processing, Predictive Modeling, Machine Learning, Financial Market, Machine Learning Algorithms, Financial Forecasting, Data Analysis, Digital Transformation, Data Science
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Canva (Software), Advertising, Marketing Materials, Social Media Marketing, Marketing Design, Social Media Content, Facebook, Social Media, Graphic Design, Instagram, Branding, Design, Marketing, Graphical Tools
Intermediate · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Graphing, Data Analysis, R (Software), R Programming, General Mathematics, Mathematical Modeling, Algebra, Mathematical Software, Applied Mathematics, Calculus, Business Mathematics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Key Performance Indicators (KPIs), Power BI, Dashboard Creation, Dashboard, Data Visualization, Interactive Data Visualization, Data Storytelling, Performance Metric, Business Metrics, Performance Analysis, Data Visualization Software, Data Import/Export, Business Intelligence, Regional Sales
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Competitive Analysis, Business Strategy, Market Dynamics, Market Analysis, Market Opportunities, Market Intelligence, Strategic Thinking, Entrepreneurship, Market Research, New Business Development, Business Analysis Tools, Innovation
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Press Releases, Media Relations, Public Relations, Crisis Management, Marketing and Public Relations, Strategic Communication, Journalism, Branding, Communication Strategies, Storytelling
Beginner · Course · 1 - 3 Months

Duke University
Skills you'll gain: Cloud Engineering, Cloud-Native Computing, Software Engineering, Cloud Development, Distributed Computing, Cloud Storage, Engineering Software, Extract, Transform, Load, Google Cloud Platform, Software Engineering Tools, Big Data, Software Development, Cloud Computing, Serverless Computing, Data Infrastructure, Cloud Technologies, Cloud Services, Cloud Solutions, Data Pipelines, Command-Line Interface
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Productivity, Brand Strategy, Market Research, Professional Networking, Time Management, Branding, Target Audience, Business Modeling, Target Market, Social Media, Prioritization, Driving engagement, Photo/Video Production and Technology, Promotional Materials, Business Strategy, Marketing Materials, Business Planning, Drive Engagement, Video Production, Marketing
Intermediate · Specialization · 3 - 6 Months

Arizona State University
Skills you'll gain: Sales Presentation, Sales Presentations, Purchasing, Meeting Facilitation, Business Writing, Oral Expression, Strategic Sourcing, Product Marketing, Active Listening, Marketing Materials, English Language, Business Communication, Verbal Communication Skills, Marketing, Employee Coaching, Peer Review, Business Correspondence, Presentations, Executive Presence, Management Reporting
Intermediate · Specialization · 3 - 6 Months

Peking University
Skills you'll gain: Bioinformatics, Markov Model, Informatics, Biomedical Technology, Life Sciences, Molecular Biology, Big Data, Database Software, Data Mining, Biology, Algorithms, Data Processing, Predictive Modeling
Mixed · Course · 3 - 6 Months

Duke University
Skills you'll gain: AWS SageMaker, MLOps (Machine Learning Operations), Microsoft Azure, Model Deployment, Exploratory Data Analysis, Data Pipelines, Model Training, Amazon Web Services, Feature Engineering, Model Evaluation, Data Preprocessing, Cloud Deployment, Data Analysis, Applied Machine Learning, Machine Learning Methods, Serverless Computing, Machine Learning, Python Programming
Advanced · Course · 1 - 3 Months