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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • G

    Google

    Build Customer Loyalty

    Skills you'll gain: Customer Relationship Building, Brand Loyalty, Client Services, Relationship Management, Driving engagement, User Feedback, Personalized Campaigns

    5
    Rating, 5 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Tópicos em Gestão Intercultural

    Skills you'll gain: Virtual Teams, Negotiation, Global Marketing, Diversity Marketing, Intercultural Competence, Cultural Responsiveness, International Relations, Cultural Diversity, Conflict Management, Culture, Consumer Behaviour, Cultural Sensitivity, Communication Strategies, Marketing Management, Relationship Building, Team Management, Marketing, Diplomacy, World History, International Finance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    20 reviews

    Beginner · Specialization · 3 - 6 Months

  • F

    Fractal Analytics

    Generative AI for Business - A Leaders' Handbook

    Skills you'll gain: Generative AI, AI Product Strategy, Generative Adversarial Networks (GANs), Business Leadership, Responsible AI, Strategic Leadership, Key Performance Indicators (KPIs), AI Integrations, Corporate Strategy, Data Ethics, Customer Engagement, Governance, Data Governance

    4.2
    Rating, 4.2 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Fundamentals of Product Strategy

    Skills you'll gain: Competitive Analysis, Product Strategy, Product Management, Strategic Prioritization, Market Analysis, Product Marketing, Prioritization, Customer Analysis, Goal Setting, Business Strategy, Strategic Thinking, Strategic Decision-Making, Team Motivation, Market Dynamics, Customer Insights, Regulatory Compliance

    Beginner · Course · 1 - 4 Weeks

  • P

    Peking University

    社会调查与研究方法 (下)Methodologies in Social Research (Part 2)

    Skills you'll gain: Surveys, Survey Creation, Interviewing Skills, Statistical Analysis, Research Methodologies, Research, Science and Research, Data Cleansing, Data Collection, Research Design, Scientific Methods, Social Sciences, Case Studies, Data Mining, Qualitative Research, Research Reports, Big Data, Report Writing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    25 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Interpretable machine learning applications: Part 5

    Skills you'll gain: Model Evaluation, Responsible AI, Exploratory Data Analysis, Histogram, Predictive Modeling, Data Visualization, Predictive Analytics, Data Preprocessing, Machine Learning, Policy Analysis, Statistical Methods, Data Science, Descriptive Statistics, Data Ethics, Economics, Policy, and Social Studies, Development Environment, Software Engineering

    4.6
    Rating, 4.6 out of 5 stars
    ·
    35 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Managing, Describing, and Analyzing Data

    Skills you'll gain: Sampling (Statistics), R (Software), Statistical Inference, Probability Distribution, R Programming, Statistical Hypothesis Testing, Descriptive Statistics, Statistical Methods, Probability & Statistics, Statistical Software, Data Science, Statistics, Data Analysis, Statistical Programming, Statistical Analysis, Probability, Data Literacy, Statistical Visualization, Data Processing, Data Manipulation

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Gemini for Data Scientists and Analysts

    Skills you'll gain: Google Gemini, Gemini, Big Data, Google Cloud Platform, Marketing Analytics, Generative AI, Data-Driven Marketing, Applied Machine Learning, Data Analysis, Predictive Analytics, Forecasting, Predictive Modeling, Query Languages, SQL

    4.1
    Rating, 4.1 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Measurement – Turning Concepts into Data

    Skills you'll gain: Surveys, Survey Creation, Sampling (Statistics), Quantitative Research, Analysis, Research Methodologies, Data Analysis, Data Collection, Data Quality, Research Design, Data Transformation, Statistical Analysis, Data Literacy, Data Modeling, Data Validation, Mitigation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    82 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Santa Cruz

    Bayesian Statistics: Time Series Analysis

    Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, Bayesian Statistics, R Programming, Statistical Analysis, Statistical Modeling, R (Software), Regression Analysis, Statistical Methods, Data Analysis, Correlation Analysis, Model Evaluation, Probability Distribution

    4.3
    Rating, 4.3 out of 5 stars
    ·
    18 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of California, Irvine

    Data Visualization Best Practices

    Skills you'll gain: Data Visualization, Data Visualization Software, Statistical Visualization, Data Presentation, Plot (Graphics), Data Storytelling, Tableau Software, Exploratory Data Analysis, Descriptive Statistics, Data Analysis, Descriptive Analytics, Data Mapping

    3.9
    Rating, 3.9 out of 5 stars
    ·
    20 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Mastering HCM: Oracle Fusion & Dayforce Essentials

    Skills you'll gain: Dayforce (HCM Software), HR Tech, Human Resources Software, Human Resource Strategy, Human Resources Information System (HRIS), Role-Based Access Control (RBAC), Human Resources, Regulatory Compliance, Compliance Management, Compliance Reporting, Human Resources Management and Planning, Payroll, Data Architecture, Human Capital, Workforce Planning, Systems Analysis, Oracle Cloud Applications, Benefits Administration, Business Strategy, Analytics

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Build Customer Loyalty : Google
  • Tópicos em Gestão Intercultural: Fundação Instituto de Administração
  • Generative AI for Business - A Leaders' Handbook: Fractal Analytics
  • Fundamentals of Product Strategy: Coursera
  • 社会调查与研究方法 (下)Methodologies in Social Research (Part 2): Peking University
  • Interpretable machine learning applications: Part 5: Coursera
  • Managing, Describing, and Analyzing Data: University of Colorado Boulder
  • Gemini for Data Scientists and Analysts: Google Cloud
  • Measurement – Turning Concepts into Data: Johns Hopkins University
  • Bayesian Statistics: Time Series Analysis: University of California, Santa Cruz

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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