Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Tidyverse (R Package), Model Evaluation, Data Visualization, Clinical Data Management, Data Preprocessing, Data Manipulation, Predictive Modeling, R Programming, Predictive Analytics, Data Pipelines, Feature Engineering, Applied Machine Learning, Machine Learning, Random Forest Algorithm, Performance Tuning, Logistic Regression
Intermediate · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Regression Analysis, Supervised Learning, Model Evaluation, Logistic Regression, Statistical Analysis, Data Analysis, Statistical Modeling, Predictive Modeling, Machine Learning Methods, Feature Engineering, Data Preprocessing, Exploratory Data Analysis
Intermediate · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Competitive Analysis, Organizational Strategy, Decision Making, Corporate Strategy, Market Analysis, Analysis, Continuous Monitoring, Market Dynamics
Beginner · Course · 1 - 3 Months

Skills you'll gain: Facebook, Target Audience, Social Media Campaigns, Social Media, Social Media Marketing, Advertising, Social Media Content, Digital Advertising, Videography
Beginner · Guided Project · Less Than 2 Hours

LearnQuest
Skills you'll gain: Responsible AI, Backlogs, AI Product Strategy, Data Ethics, Scrum (Software Development), AI Enablement, Sprint Planning, Sprint Retrospectives, Risking, Scaled Agile Framework, Artificial Intelligence, AI Personalization, Prompt Engineering, Agile Software Development, Agile Methodology, AI Workflows, Agile Project Management, Agile Product Development, Generative AI, Predictive Analytics
Beginner · Course · 1 - 4 Weeks

Parsons School of Design, The New School
Skills you'll gain: Design Thinking, Business Modeling, Business Solutions, Growth Strategies, Business Process, Business Strategy, Innovation, Sustainable Business, Product Design, Design, Market Analysis, User Experience, Customer experience improvement, User Research
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Advertising, Advertising Campaigns, Facebook, Marketing Automation, Social Media Management, Marketing, Social Media, Social Media Marketing, Target Audience, Goal Setting, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Model Evaluation, Image Analysis, Amazon Web Services, Image Quality, Computer Vision, Model Deployment, Data Import/Export, Anomaly Detection, Data Science, Machine Learning, Cloud Computing
Beginner · Guided Project · Less Than 2 Hours
University of Michigan
Skills you'll gain: Logistic Regression, Model Evaluation, Statistical Inference, Predictive Analytics, R Programming, Statistical Modeling, Statistical Methods, Biostatistics, Regression Analysis, Statistical Analysis, Statistics, Statistical Hypothesis Testing, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Algebra, Graphing, Applied Mathematics, Mathematical Modeling, Trigonometry, Probability, Advanced Mathematics, Data Analysis, Logical Reasoning, General Mathematics, Probability Distribution, Mathematical Theory & Analysis, Descriptive Statistics, Arithmetic, Statistics, Engineering Calculations, Calculus, Visualization (Computer Graphics), Geometry, Analytical Skills
Beginner · Specialization · 1 - 3 Months

New York University
Skills you'll gain: Research Design, Experimentation, Clinical Trials, Clinical Research Ethics, Scientific Methods, Program Evaluation, Statistical Methods, Sample Size Determination, Public Health and Disease Prevention, Data Analysis
Intermediate · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Apache Hadoop, Big Data, Apache Hive, Apache Spark, NoSQL, Data Infrastructure, File Systems, Data Processing, Data Management, Analytics, Data Science, Databases, SQL, Query Languages, Data Manipulation, Java, Data Structures, Distributed Computing, Scripting Languages, Performance Tuning
Intermediate · Specialization · 3 - 6 Months