• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.

Popular Customer Analytics Courses and Certifications


  • A

    Arizona State University

    Information Gathering and Vetting

    Skills you'll gain: Research, Science and Research, Data Collection, Investigation, Experimentation, Research Methodologies, Data Sharing, Persuasive Communication, Data Analysis, Information Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    12 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    How To Measure Your Campaign On Pinterest

    Skills you'll gain: Pinterest, Online Advertising, Campaign Management, Social Media Campaigns, Digital Advertising, Social Media Analytics, Advertising Campaigns, Promotions and Campaigns, Campaign Planning, Content Performance Analysis, Marketing Analytics, Marketing, Target Audience

    Beginner · Guided Project · Less Than 2 Hours

  • S

    Simplilearn

    Generative AI Course for Marketing, Sales, and Campaigns

    Skills you'll gain: Responsible AI, Lead Generation, Personalized Campaigns, Data Ethics, Upselling, Business Ethics, AI Personalization, Generative AI, Sales Strategy, Business Marketing, Marketing Automation, Cross Selling, Demand Generation, Prospecting and Qualification, Sales Prospecting, Ethical Standards And Conduct, Data-Driven Marketing, Sales Development, MarTech, Email Marketing

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Data Manipulation and Management using MYSQL Workbench

    Skills you'll gain: MySQL Workbench, MySQL, Database Management Systems, Database Software, Database Management, Data Manipulation, Data Management, SQL, Databases, Information Management, Query Languages, Data Integration, Data Science

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    Allen Bradley Micro850 PLC with IIoT

    Skills you'll gain: Programmable Logic Controllers, Computational Logic, Code Reusability, Data Structures, Diagram Design, Data Store, Dataflow, Functional Design, Microsoft Azure, Automation, Program Development, Performance Tuning, Data Management, System Configuration, Interactive Data Visualization, Data Integration, Fine-tuning, Communication, Simulations

    Intermediate · Specialization · 3 - 6 Months

  • A

    Alibaba Cloud Academy

    Big Data Analytical Platform on Alibaba Cloud

    Skills you'll gain: Plot (Graphics), Data Visualization Software, Big Data, Apache Hadoop, Apache Spark, Apache Hive, Distributed Computing, Data Infrastructure, Data Pipelines, Data Processing, Data Warehousing, Data Analysis, Data Integration, Cloud Security, Cloud Technologies, Artificial Intelligence and Machine Learning (AI/ML), SQL

    4.3
    Rating, 4.3 out of 5 stars
    ·
    52 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    GenAI for Loan Officers: Revolutionizing Credit Scoring

    Skills you'll gain: Responsible AI, Loan Origination, General Lending, Lending and Underwriting, Loan Documentation, Data Ethics, Generative AI Agents, Workflow Management, Generative AI, Regulatory Compliance, AI Integrations, AI Enablement, Customer Communications Management, Loans, Customer experience improvement, Credit Risk, Document Management, Financial Services, Business Process Automation, Customer Inquiries

    Intermediate · Course · 1 - 4 Weeks

  • H

    Howard University

    Building Regression Models with Linear Algebra

    Skills you'll gain: Regression Analysis, Predictive Modeling, Mathematical Modeling, Predictive Analytics, Statistical Modeling, Statistical Methods, Applied Mathematics, Linear Algebra, Small Data, Model Evaluation, Statistical Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • O

    O.P. Jindal Global University

    Unsupervised Learning and Its Applications in Marketing

    Skills you'll gain: Anomaly Detection, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Marketing Analytics, Data Mining, Customer Insights, Autoencoders, Data-Driven Marketing, Applied Machine Learning, Machine Learning Algorithms, Machine Learning Methods, Marketing, Statistical Machine Learning, Target Audience, Supervised Learning, Python Programming, Algorithms

    Beginner · Course · 1 - 3 Months

  • U

    University of Maryland, College Park

    Program Management Fundamentals: Driving Strategic Change

    Skills you'll gain: Stakeholder Engagement, Program Management, Stakeholder Management, Change Management, Stakeholder Communications, Leadership Development, Strategic Leadership, Product Roadmaps, Leadership, Organizational Change, Drive Engagement, Organizational Strategy, Project Management Office (PMO), Program Implementation, Culture Transformation, Project Management, Stakeholder Analysis, Project Management Life Cycle, Strategic Planning, Program Standards

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • M

    MathWorks

    Data Science Companion

    Skills you'll gain: Datamaps, Data Science, Spatial Data Analysis, Data Processing, Data Preprocessing, Machine Learning, Geographic Information Systems, Data Visualization, Data Analysis, Data Integration, Amazon Web Services, Cloud Computing, Matlab, Model Training, Data Cleansing, Regression Analysis, Classification Algorithms

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • H

    HubSpot Academy

    Inbound Sales

    Skills you'll gain: Sales Presentation, Sales Presentations, Prospecting and Qualification, Persona Development, Sales Development, Sales Strategy, Sales Process, Sales, Sales Prospecting, General Sales Practices, Lead Generation, Customer Analysis, Presentations, Email Automation, Personalized Service, Needs Assessment, Prioritization, Customer Engagement

    Beginner · Course · 1 - 3 Months

1…290291292…488

In summary, here are 10 of our most popular customer analytics courses

  • Information Gathering and Vetting: Arizona State University
  • How To Measure Your Campaign On Pinterest: Coursera
  • Generative AI Course for Marketing, Sales, and Campaigns: Simplilearn
  • Data Manipulation and Management using MYSQL Workbench: Coursera
  • Allen Bradley Micro850 PLC with IIoT: Packt
  • Big Data Analytical Platform on Alibaba Cloud : Alibaba Cloud Academy
  • GenAI for Loan Officers: Revolutionizing Credit Scoring: Coursera
  • Building Regression Models with Linear Algebra: Howard University
  • Unsupervised Learning and Its Applications in Marketing: O.P. Jindal Global University
  • Program Management Fundamentals: Driving Strategic Change: University of Maryland, College Park

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok