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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of California San Diego

    Graph Analytics for Big Data

    Skills you'll gain: Graph Theory, Network Model, Database Design, Big Data, Graphing, Apache Spark, Network Analysis, Analytics, Data Store, Data Management, Query Languages, Computing Platforms, Scalability, Distributed Computing, Algorithms

    4.3
    Rating, 4.3 out of 5 stars
    ·
    1.3K reviews

    Mixed · Course · 1 - 3 Months

  • E

    EDUCBA

    Digital Marketing & Social Media Ads

    Skills you'll gain: Pinterest, Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Social Media Analytics, Social Media Management, Social Media Content, Storytelling, Marketing Strategies, Data-Driven Marketing, Digital Media Strategy, Content Creation, Marketing Planning, Content Development and Management, Advertising Campaigns, Content Performance Analysis, Digital Marketing Campaigns, Digital Marketing, Marketing Analytics

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Facebook Analytics: Optimize Performance

    Skills you'll gain: Social Media Analytics, Facebook, Data-Driven Marketing, Content Performance Analysis, Digital Analysis, Social Media Content, Marketing Analytics, Social Media Marketing, Data-Driven Decision-Making, Content Optimization, Social Media Management, Social Media Strategy, Driving engagement, Trend Analysis, Content Strategy, Performance Analysis

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Azure Monitoring and Analytics Fundamentals

    Skills you'll gain: Dashboard Creation, System Monitoring, Microsoft Azure, Event Monitoring, Application Performance Management, Incident Management, Performance Tuning, Resource Management

    Beginner · Course · 1 - 4 Weeks

  • I

    IE Business School

    Marketing Strategy Capstone Project

    Skills you'll gain: Market Research, Market Analysis, Peer Review, Case Studies, Marketing Planning, Marketing Strategies, Strategic Marketing, Hospitality Management, Consumer Behaviour, Marketing Strategy and Techniques, Marketing Effectiveness, Plan Execution, Competitive Analysis, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    121 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Introduction to Applied Business Analytics

    Skills you'll gain: Business Workflow Analysis, Business Analysis, Analytics, Data Preprocessing, Data Analysis, Data-Driven Decision-Making, Descriptive Analytics, Data Presentation, Business Solutions, Python Programming

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    325 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Social Media Marketing & Productivity Strategies

    Skills you'll gain: Digital Marketing Tools, Social Media Marketing, Productivity, Social Media Campaigns, Social Media, Driving engagement, Social Media Strategy, Content Development and Management, Social Media Content, Social Media Management, Marketing Effectiveness, Productivity Software, Digital Media Strategy, Social Media Analytics, Campaign Management, Workflow Management, Drive Engagement, Content Management, Campaign Planning, Marketing Operations

    Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Effective Email Marketing Campaign Design

    Skills you'll gain: Email Marketing, Direct Marketing, Driving engagement, Customer Engagement, Target Audience, Content Marketing, Marketing Effectiveness, Campaign Management, Marketing Strategy and Techniques, Marketing Strategies, Campaign Planning, Customer Relationship Building, Customer Retention, Personalized Campaigns, Marketing Communications, Relationship Management, Communication Planning

    Mixed · Course · 1 - 4 Weeks

  • I

    IE Business School

    Fundamentos del marketing mix

    Skills you'll gain: Product Management, Product Lifecycle Management, Marketing Communications, Product Strategy, Product Planning, Marketing Management, Marketing, Strategic Marketing, Product Marketing, Marketing Planning, Promotional Strategies, Marketing Channel, Advertising Campaigns, Advertising, Integrated Marketing Communications, Promotions and Campaigns, Media Planning, Paid media, Revenue Management, Sales Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    321 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    Emory University

    Mastering Business Essentials: Marketing

    Skills you'll gain: Marketing, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing Planning, Marketing Management, Earned Media, Marketing Communications, Promotions and Campaigns, Branding, Market Dynamics, Target Market, Product Promotion, Customer Insights, Owned Media, Conversion Funnel Analysis, Order Delivery

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Data Visualization & Analytics in Tableau

    Skills you'll gain: Dashboard, Dashboard Creation, Data Visualization Software, Tableau Software, Data Visualization, Statistical Visualization, Interactive Data Visualization, Data Storytelling, Geospatial Information and Technology, Data Presentation, Data Analysis, Geospatial Mapping, Graphing, Color Theory, Advanced Analytics, Data Integration, Business Analytics, Marketing Analytics, Analytics, Forecasting

    4.4
    Rating, 4.4 out of 5 stars
    ·
    15 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Colorado Boulder

    International Marketing and Management

    Skills you'll gain: Global Marketing, Staff Management, People Management, Culture, Cultural Diversity, Cultural Responsiveness, Intercultural Competence, Team Management, Cultural Sensitivity, B2B Sales, Target Market, Business Management, Diversity Marketing, Human Resources, Human Resource Strategy, Human Resources Management and Planning, Marketing, Organizational Strategy, Strategic Marketing, Marketing Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    125 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Graph Analytics for Big Data: University of California San Diego
  • Digital Marketing & Social Media Ads: EDUCBA
  • Facebook Analytics: Optimize Performance: Coursera
  • Azure Monitoring and Analytics Fundamentals: Microsoft
  • Marketing Strategy Capstone Project: IE Business School
  • Introduction to Applied Business Analytics: University of Illinois Urbana-Champaign
  • Social Media Marketing & Productivity Strategies: EDUCBA
  • Effective Email Marketing Campaign Design: EDUCBA
  • Fundamentos del marketing mix: IE Business School
  • Mastering Business Essentials: Marketing: Emory University

Skills you can learn in Marketing

Market (economics) (28)
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Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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