Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Apache Hadoop, Apache Hive, Big Data, Database Design, Extensible Markup Language (XML), Databases, JSON, Data Processing, Data Warehousing, Distributed Computing, Data Analysis, Scalability, Case Studies, Analytics, Data Pipelines, Extract, Transform, Load, Query Languages, Social Media, Data Cleansing, Data Integration
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Unsupervised Learning, Predictive Modeling, Supervised Learning, Applied Machine Learning, Predictive Analytics, Random Forest Algorithm, Text Mining, Natural Language Processing, Machine Learning Algorithms, Artificial Intelligence, Computational Logic, Python Programming, Scikit Learn (Machine Learning Library), Data Science, Data Processing, Unstructured Data, Algorithms
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: SPSS, Correlation Analysis, SPSS (Software), Regression Analysis, Predictive Modeling, Predictive Analytics, Statistics, Descriptive Statistics, Statistical Methods, Statistical Modeling, Case Studies, Statistical Analysis, Data Import/Export, Data Manipulation, Analysis
Mixed · Course · 1 - 3 Months

Skills you'll gain: Facebook, Social Media, Social Media Content, Social Media Marketing, Graphic Design, Marketing Materials, Online Advertising, Marketing Design, Content Creation, Marketing, Branding
Beginner · Guided Project · Less Than 2 Hours
Kennesaw State University
Skills you'll gain: Marketing, MarTech, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Content Marketing, Consumer Behaviour, Digital Marketing, Branding, Digital Media Strategy, Digital Advertising
Beginner · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Marketing Strategies, Branding, Global Marketing, Marketing, Brand Management, Social Media Marketing, Loyalty Programs, Consumer Behaviour, Business Modeling, Strategic Partnership, Digital Marketing, E-Commerce, Event Planning, Augmented Reality, Business Analysis, Virtual Reality, Price Negotiation, Blockchain, Data Analysis, Artificial Intelligence
Beginner · Specialization · 3 - 6 Months
University of Washington
Skills you'll gain: Unsupervised Learning, Supervised Learning, Predictive Analytics, Statistical Modeling, R Programming, Statistical Methods, Decision Tree Learning, Statistical Inference, Statistical Analysis, Machine Learning Algorithms, Machine Learning, Graph Theory, Probability & Statistics, Network Analysis, Big Data, Sampling (Statistics), Random Forest Algorithm
Mixed · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Marketing Planning, Market Analysis, Strategic Marketing, Marketing Management, Market Dynamics, Case Studies, Consumer Behaviour, Hospitality Management, Marketing Strategy and Techniques, Customer Analysis, Product Marketing, Plan Execution, Marketing Analytics, Marketing Communications, Competitive Analysis, Brand Strategy, Hotels and Accommodations, Return On Investment
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Campaign Management, Advertising Campaigns, Marketing Effectiveness, Consumer Behaviour, Key Performance Indicators (KPIs), Digital Marketing, Marketing Strategies, Marketing Analytics, Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Performance Analysis, Strategic Marketing, Target Market, Performance Measurement, Return On Investment, Media Planning, Customer Insights, Content Strategy, Marketing Planning
Beginner · Specialization · 3 - 6 Months
University of Maryland, College Park
Skills you'll gain: Marketing, Marketing Strategies, Strategic Marketing, Marketing Operations, Marketing Effectiveness, MarTech, AI Personalization, Large Language Modeling, Generative AI, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Digital Advertising, Text Mining, Data Ethics, Brand Management, Responsible AI, Customer experience improvement, Customer Analysis, Information Privacy
Intermediate · Course · 1 - 3 Months

Skills you'll gain: SAS (Software), Data Quality, Data Analysis, Business Analytics, Exploratory Data Analysis, Data Cleansing, Virtual Environment, Data Manipulation, Interactive Data Visualization, Data Access, Business Reporting, Statistical Programming
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Business Analytics
Beginner · Course · 1 - 3 Months