Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Colorado System
Skills you'll gain: Machine Learning Algorithms, Model Training, Human Factors (Security), Machine Learning, Model Evaluation, Artificial Intelligence, Supervised Learning, Predictive Modeling, AI Integrations, Diagnostic Tests, Reinforcement Learning, Descriptive Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Employee Surveys, Employee Engagement, User Feedback, Performance Measurement, Microsoft 365, Performance Analysis, Business Research, Customer experience improvement, Customer Insights, Analysis, Customer Analysis, Market Research, User Research, Business Strategy
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Media Strategy, Customer Relationship Management (CRM) Software, Customer Relationship Management, Digital Marketing Campaigns, Digital Marketing, Online Advertising, Email Marketing, Campaign Planning, Marketing Strategies, Marketing Planning, Social Media, Social Media Strategy, Social Media Campaigns, Keyword Research, Digital Brand Strategy, Social Media Marketing, Social Media Management, Marketing Channel, Strategic Marketing, Marketing
Mixed · Course · 1 - 4 Weeks
Codio
Skills you'll gain: Matplotlib, Version Control, Text Mining, GitHub, Large Language Modeling, Django (Web Framework), Git (Version Control System), Package and Software Management, Platform As A Service (PaaS), Plot (Graphics), Application Deployment, Object-Relational Mapping, Hugging Face, Natural Language Processing, Data Visualization Software, Unit Testing, Statistical Visualization, Development Environment, Virtual Environment, Python Programming
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Microsoft Copilot, Natural Language Processing, AI literacy, Data Storytelling, Data Visualization, Data-Driven Decision-Making, Data Presentation, Generative AI, Data Visualization Software, Data Analysis, Responsible AI, Predictive Modeling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Value Propositions, Customer Analysis, Product Marketing, Customer experience improvement, Product Strategy, Customer Insights, New Product Development, Entrepreneurship, Product Improvement, Competitive Analysis, Verification And Validation, Innovation, Leadership
Intermediate · Guided Project · Less Than 2 Hours

Howard University
Skills you'll gain: Data Wrangling, Regression Analysis, Data Manipulation, Dimensionality Reduction, Data Science, Python Programming, Data Preprocessing, Predictive Modeling, Statistical Modeling, Linear Algebra, Predictive Analytics, Model Training, Unsupervised Learning, Model Evaluation
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Marketing, Social Media Content, Social Media, Graphic Design, Graphic and Visual Design Software, Social Media Strategy, Storytelling, Instagram, Content Creation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Sales, Sales Strategy, Consultative Selling, Selling Techniques, Account Strategy, Customer Relationship Building, Business Communication, Consultative Approaches, Relationship Building, Sales Pipelines, General Sales Practices, Overcoming Objections, Solution Selling, Relationship Management, Sales Process, Communication Strategies, Proposal Writing, Digital Transformation, AI Personalization, Personalized Campaigns
Intermediate · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Social Determinants Of Health, Community Health, Product Development, Health Systems, Health Disparities, Business Modeling, Health Equity, Drive Engagement, Lean Six Sigma, Market Analysis, Performance Improvement, Process Improvement, Stakeholder Analysis, New Product Development, Innovation, Decision Making, Operations Management, Operations, Problem Solving, Leadership
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Model Deployment, Google Cloud Platform, Dataflow, Dashboard Creation, Data Pipelines, Real Time Data, Data Lakes, Dashboard, Data Warehousing, Tensorflow, Data Preprocessing, Apache Spark, Big Data, Model Training, Extract, Transform, Load, Data Infrastructure, Applied Machine Learning, Cloud Engineering, Cloud Storage, Data Storage
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Pandas (Python Package), Data Analysis, Data Cleansing, Graphing, Exploratory Data Analysis, Data Manipulation, Data Processing, Jupyter, Analysis, Python Programming
Beginner · Guided Project · Less Than 2 Hours