Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Johns Hopkins University
Skills you'll gain: R Programming, Statistical Analysis, Statistical Methods, Combinatorics, Statistical Programming, Data Analysis, Probability, Probability Distribution, Applied Machine Learning, Probability & Statistics, Bayesian Statistics, Data Science, Simulations
Intermediate · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Strategic Thinking, Business Strategy, Strategic Decision-Making, Competitive Analysis, Organizational Strategy, Decision Making, Corporate Strategy, Market Analysis, Analysis, Continuous Monitoring, Market Dynamics
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Visualization, Plot (Graphics), Exploratory Data Analysis, Text Mining, Model Evaluation, Model Training, Classification Algorithms, Applied Machine Learning, Data Cleansing, Scikit Learn (Machine Learning Library), Statistical Machine Learning, Data Preprocessing, Natural Language Processing, Predictive Modeling, Machine Learning, Unstructured Data, Data Analysis, Machine Learning Algorithms, Python Programming, Computer Science
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Scikit Learn (Machine Learning Library), Classification Algorithms, Applied Machine Learning, Model Training, Machine Learning Algorithms, Predictive Modeling, Supervised Learning, Random Forest Algorithm, Machine Learning, Unsupervised Learning, Data Analysis
Beginner · Guided Project · Less Than 2 Hours

Pontificia Universidad Católica de Chile
Skills you'll gain: Epidemiology, Diagnostic Tests, Descriptive Analytics, Business Analytics, Social Determinants Of Health, Health Disparities, Public Health and Disease Prevention, Public Key Infrastructure, Biostatistics, Gerontology, Health Policy, Healthcare Ethics, Digital Transformation, Team Leadership, Occupational Health, Telehealth, Public Health, Object Oriented Programming (OOP), Policy Analysis, Health Systems
Credit offered
Mastertrack · 6 - 12 Months

Pearson
Skills you'll gain: Splunk, Dashboard Creation, Dashboard, Interactive Data Visualization, Ad Hoc Reporting, Event Monitoring, Security Information and Event Management (SIEM), Software Installation, Analytics, Data Analysis, Data Manipulation, Big Data, Continuous Monitoring, Statistics
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Labor Relations, Labor Law, Employee Relations, Court Systems, Social Studies, World History, Branding, Economic Development, Socioeconomics, Economics, Consumer Behaviour, Global Marketing, International Relations, Business Economics, Demography, Franchising, Business, Public History, Cultural Diversity, Culture
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Matplotlib, Statistical Visualization, Seaborn, Data Visualization, Data-Driven Decision-Making, Exploratory Data Analysis, Data Presentation, Plot (Graphics), Data Visualization Software, Descriptive Statistics, Pandas (Python Package), Data Analysis, Statistics, Statistical Analysis, Data Manipulation, Correlation Analysis, Python Programming
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Content Optimization, Driving engagement, Content Creation, Video Production, Performance Analysis, Social Media Management, Social Media Content, Content Development and Management, Digital Publishing, Video Editing, Performance Measurement, Post-Production, Branding, Graphic and Visual Design Software, Performance Improvement, Graphic and Visual Design, Key Performance Indicators (KPIs), Workflow Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Video Production, Storytelling, Visual Storytelling, Video Editing, Content Creation, AI powered creativity, Editing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Team Performance Management, Performance Management, Smart Goals, Employee Performance Management, Performance Review, Management Training And Development, Performance Appraisal, People Development, Goal Setting, Performance Analysis, Performance Measurement, AI Personalization, HR Tech, Workforce Development, Employee Engagement, Constructive Feedback, Driving engagement, Key Performance Indicators (KPIs), Coaching, Analytics
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Plotly, Histogram, Interactive Data Visualization, Scatter Plots, Plot (Graphics), Data Visualization, Data Analysis, Python Programming
Beginner · Guided Project · Less Than 2 Hours