• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • C

    Coursera

    Get started with Tweetdeck for Twitter

    Skills you'll gain: Social Media, Social Media Marketing, Market Research, User Research

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    N

    Northeastern University

    Ethics and Governance in the Age of Generative AI

    Skills you'll gain: Responsible AI, Generative Model Architectures, Generative AI, AI Workflows, Data Ethics, Model Evaluation, Data Governance, AI literacy, Governance, Artificial Intelligence, Ethical Standards And Conduct, Organizational Strategy, Social Impact, Benchmarking, Emerging Technologies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Alfaisal University | KLD

    إتقان فن الإيجاز في الحديث | Mastering The Art of Briefing

    Skills you'll gain: Concision, Business Correspondence, Communication, Business Writing, Oral Expression, Public Speaking, Verbal Communication Skills, Writing, Presentations, Vocabulary

    4.9
    Rating, 4.9 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Sungkyunkwan University

    Using R for Regression and Machine Learning in Investment

    Skills you'll gain: Portfolio Risk, Regression Analysis, Predictive Analytics, Predictive Modeling, Investment Management, Risk Modeling, Risk Analysis, Investments, Machine Learning Methods, R Programming, Statistical Methods, Machine Learning, Advanced Analytics, Statistical Programming, Statistical Analysis, Financial Analysis, Machine Learning Algorithms, R (Software), Applied Machine Learning, Risk Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Environmental Project Management

    Skills you'll gain: Presentations, Conflict Management, Team Motivation, Team Leadership, Stakeholder Management, Project Risk Management, Team Performance Management, Mediation, Collaboration, Stakeholder Engagement, Organizational Leadership, Agile Project Management, Storytelling, Team Management, Project Management, Data Visualization, Motivational Skills, Visionary, Environmental Social And Corporate Governance (ESG), Goal Setting

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    كيفية اطلاق حملة اعلانية على موقع بنترست

    Skills you'll gain: Pinterest, Advertising Campaigns, Online Advertising, Goal Setting, Digital Advertising, Advertising, Campaign Management, Social Media Campaigns, Promotions and Campaigns, Marketing, Promotional Strategies, Social Media

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    N

    Northeastern University

    Intro to Strategic Management for Healthcare Organizations

    Skills you'll gain: Customer Analysis, Business Strategy, Competitive Analysis, Strategic Thinking, Organizational Strategy, Strategic Decision-Making, Corporate Strategy, Healthcare Industry Knowledge, Market Analysis, Competitive Intelligence, Business, Consumer Behaviour, Market Dynamics, Critical Thinking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Palliative Care Capstone Projects

    Skills you'll gain: Pain Management, Hospice, Patient Communication, Care Management, Healthcare Ethics, Patient Evaluation, Patient Education and Support, Patient-centered Care, Health Assessment, Clinical Assessment, Psychosocial Assessments, Self-Awareness, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    商务英语课程:市场与营销英语 Marketing & Sales

    Skills you'll gain: Sales Presentation, Sales Presentations, Oral Expression, Product Marketing, Marketing Materials, Verbal Communication Skills, Presentations, Marketing, Product Promotion, Persuasive Communication, Communication, Advertising, Marketing Communications, Business Writing, Influencing, Graphic Design, Sales, Business Communication, Concision, Data Visualization

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Alberta Machine Intelligence Institute

    Ethics and Responsible Practices in GenAI

    Skills you'll gain: Responsible AI, Data Ethics, AI literacy, Business Ethics, Generative AI, Ethical Standards And Conduct, AI Security, Law, Regulation, and Compliance, Regulatory Compliance, Regulatory Requirements, Governance, Information Privacy, Regulation and Legal Compliance, Accountability, Data Security

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Alibaba Cloud Academy

    Big Data Analytical Platform on Alibaba Cloud

    Skills you'll gain: Plot (Graphics), Data Visualization Software, Big Data, Apache Hadoop, Apache Spark, Apache Hive, Distributed Computing, Data Infrastructure, Data Pipelines, Data Processing, Data Warehousing, Data Analysis, Data Integration, Cloud Security, Cloud Technologies, Artificial Intelligence and Machine Learning (AI/ML), SQL

    4.3
    Rating, 4.3 out of 5 stars
    ·
    52 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Creating a Product-Market Fit with Value Proposition Canvas

    Skills you'll gain: Value Propositions, Customer Analysis, Product Marketing, Customer experience improvement, Product Strategy, Customer Insights, New Product Development, Entrepreneurship, Product Improvement, Competitive Analysis, Verification And Validation, Innovation, Leadership

    4.3
    Rating, 4.3 out of 5 stars
    ·
    17 reviews

    Intermediate · Guided Project · Less Than 2 Hours

1…511512513…693

In summary, here are 10 of our most popular social media analytics courses

  • Get started with Tweetdeck for Twitter : Coursera
  • Ethics and Governance in the Age of Generative AI: Northeastern University
  • إتقان فن الإيجاز في الحديث | Mastering The Art of Briefing: Alfaisal University | KLD
  • Using R for Regression and Machine Learning in Investment: Sungkyunkwan University
  • Environmental Project Management: University of Maryland, College Park
  • كيفية اطلاق حملة اعلانية على موقع بنترست: Coursera
  • Intro to Strategic Management for Healthcare Organizations: Northeastern University
  • Palliative Care Capstone Projects: University of Colorado System
  • 商务英语课程:市场与营销英语 Marketing & Sales: Arizona State University
  • Ethics and Responsible Practices in GenAI: Alberta Machine Intelligence Institute

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok