Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fundação Instituto de Administração
Skills you'll gain: Data-Driven Marketing, Marketing Automation, Digital Transformation, Marketing Strategies, Marketing, Innovation, Digital Brand Strategy, Marketing Effectiveness, Digital Marketing, MarTech, Culture Transformation, Business Transformation, Customer experience strategy (CX), Customer Engagement, Automation, Business Modeling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Descriptive Statistics, Model Evaluation, Feature Engineering, Probability & Statistics, Supervised Learning, Statistical Hypothesis Testing, Exploratory Data Analysis, Box Plots, Regression Analysis, Statistics, Predictive Modeling, Time Series Analysis and Forecasting, Data Science, Statistical Programming, Histogram, Statistical Analysis, Database Application, Database Software, Integrated Development Environments, Python Programming
Beginner · Specialization · 3 - 6 Months

IE Business School
Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing Planning, Marketing Strategy and Techniques, Marketing, Customer Analysis, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Market Dynamics, Target Audience, Market Analysis, Plan Execution, Customer Engagement
Beginner · Course · 1 - 4 Weeks

The State University of New York
Skills you'll gain: Event Management, Facility Management, Performance Analysis, Financial Data, Facility Operations, Business Analytics, Law, Regulation, and Compliance, Data-Driven Decision-Making, Analytics, Data Management, People Analytics, Data Analysis, Performance Measurement, Team Performance Management, Team Management, Regulation and Legal Compliance, Legal Risk, Health Technology, Contract Management, Operations Management
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Classification Algorithms, Business Analytics, Data Preprocessing, Analytics, Regression Analysis, Machine Learning Algorithms, Advanced Analytics, Applied Machine Learning, Scikit Learn (Machine Learning Library), Business Analysis, Unsupervised Learning, Machine Learning Methods, Predictive Modeling, Machine Learning, Python Programming, Decision Tree Learning, Supervised Learning
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Sales Territory Management, B2B Sales, Regional Sales, Selling Techniques, Sales Management, Consultative Selling, Sales, Sales Strategy, Market Analysis, Sales Process, Market Intelligence, Closing (Sales), Customer Relationship Management (CRM) Software, Competitive Intelligence, Customer Relationship Management, Negotiation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Keyword Research, LinkedIn, Blogs, Lead Generation, Web Analytics and SEO, Events and Conferences, Copywriting, Content Optimization, Professional Networking, No-Code Development, Video Production, Web Analytics, Vibe coding, Sales Presentations, Social Media Content, Promotional Materials, Social Media Marketing, Growth Strategies, Search Engine Optimization
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Power BI, Microsoft Copilot, Model Optimization, Data Architecture, Process Optimization, Enterprise Modeling, Process Improvement and Optimization, Real Time Data, Data Modeling, AI Integrations, Performance Tuning, Machine Learning Software, Natural Language Processing
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Data Modeling, Data Import/Export, Dashboard Creation, Interactive Data Visualization, Microsoft Power Platform, Data Cleansing, Business Intelligence, Data Transformation, Power Platform Architecture & Technical Design, Business Intelligence Software, Data Visualization Software, Data Sharing, Role-Based Access Control (RBAC), Security Strategy
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Digital Marketing, Data Visualization, Data-Driven Marketing, Performance marketing, Marketing Planning, Marketing Analytics, Strategic Marketing, Marketing Effectiveness, Digital Analysis, Data Visualization Software, Key Performance Indicators (KPIs), Consumer Behaviour, Performance Measurement, Target Market, Performance Metric, Performance Analysis, Customer Insights, Journey Mapping, Unsupervised Learning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI Personalization, Personalized Campaigns, Marketing Strategies, Email Marketing, Data-Driven Marketing, Growth Strategies, Marketing Automation, Marketing Effectiveness, Strategic Marketing, AI Enablement, Marketing Analytics, Email Automation, Driving engagement, Data Ethics, Customer Engagement, Lead Generation, Customer experience improvement, Customer Insights, Customer Retention, Responsible AI
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Classification And Regression Tree (CART), Model Evaluation, Predictive Analytics, Predictive Modeling, Decision Tree Learning, Data Preprocessing, Applied Machine Learning, Data-Driven Decision-Making, Marketing Analytics, Data-Driven Marketing, Classification Algorithms, Model Optimization, Model Training, Supervised Learning, Fine-tuning
Mixed · Course · 1 - 4 Weeks