• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.


Popular Customer Analytics Courses and Certifications


  • A

    Adobe

    Introduction to Adobe Experience Manager

    Skills you'll gain: Adobe Experience Manager, Cloud-Native Computing, Content Management, Content Management Systems, Digital Transformation, Cloud Platforms, Asset Management, Scalability

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Salesforce Essentials and Core Concepts

    Skills you'll gain: Salesforce, Salesforce Development, Customer Relationship Management (CRM) Software, Customer Relationship Management, Data Validation, Cloud Computing Architecture, Object-Relational Mapping, Cloud Computing, Application Design, Data Integrity, System Configuration, Relationship Management, Automation

    Intermediate · Course · 1 - 3 Months

  • C

    CertNexus

    AgenticAIBIZ (Exam AGZ-110): Foundations of Agentic AI

    Skills you'll gain: Agentic systems, Agentic Workflows, AI Product Strategy, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Risk Management, Business Process Automation, Generative AI, Business Strategy, Automation, Data Strategy, Process Improvement, Large Language Modeling, Process Improvement and Optimization, Data Ethics, Process Optimization, Operational Efficiency, Customer Service, User Experience, Marketing

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Develop Lead Tracking

    Skills you'll gain: Sales Process, B2B Sales, Sales Pipelines, Customer Relationship Management (CRM) Software, Lead Generation, Sales Management, Sales Strategy, HubSpot CRM, Customer Relationship Management, Data Quality, Data-Driven Decision-Making, Data Integrity, Data Maintenance, Data Entry, Forecasting, Decision Making

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Analyze Financial Data Using Advanced Techniques

    Skills you'll gain: Technical Analysis, Market Dynamics, Economics, International Finance, Financial Analysis, Financial Data, Supply And Demand, Probability, Data Analysis, Advanced Analytics, Financial Policy, Market Data, Financial Trading, Market Trend, Statistical Analysis, Probability Distribution, Consumer Behaviour, Risk Analysis, Finance, Business

    ★ 4.7 (14) · Mixed · Course · 1 - 3 Months

  • D

    Duke University

    AI Product Management

    Skills you'll gain: Deep Learning, MLOps (Machine Learning Operations), Responsible AI, Model Evaluation, Data Ethics, Data Management, Experience Design, Unsupervised Learning, Model Training, User Experience Design, Data Quality, Model Deployment, Data Preprocessing, Human Centered Design, Machine Learning, Regression Analysis, Project Management, Product Management, Product Design, Data Science

    ★ 4.7 (1.2K) · Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Digital Campaign Execution

    Skills you'll gain: Digital Marketing Campaigns, Campaign Management, Keyword Research, Digital Marketing, Email Automation, Email Marketing, Search Engine Optimization, Digital Advertising, Marketing Channel, Google Ads, Social Media Marketing, Marketing Effectiveness, Marketing Budgets, Generative AI, Marketing Analytics, Performance Measurement, Google Analytics, Content Marketing, Brand Marketing, AI Enablement

    Intermediate · Course · 1 - 3 Months

  • T

    Tecnológico de Monterrey

    Introducción a las redes sociales. Sus objetivos y métricas.

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Social Media Analytics, Digital Media Strategy, Marketing, Social Network Analysis, Global Marketing, Active Listening, Customer Engagement, Consumer Behaviour

    ★ 4.4 (2.6K) · Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Financial Analysis, Reporting & Decision Making

    Skills you'll gain: Budget Management, Cost Accounting, Internal Auditing, Financial Reporting, Financial Statement Analysis, Financial Statements, Internal Controls, Auditing, Budgeting, Variance Analysis, Cost Control, Financial Forecasting, Performance Measurement, Performance Reporting, Financial Data, Business Process Reengineering, Big Data, Analytics, Financial Management, Business

    ★ 4.9 (8) · Beginner · Specialization · 3 - 6 Months

  • P

    PracticalGrowth

    Modern Recruiting: Channels, Outreach, Nurture

    Skills you'll gain: Recruitment, Talent Pipelining, Full Cycle Recruitment, Recruitment Strategies, Talent Acquisition, Talent Sourcing, Talent Management, Capacity Planning, Human Resources Management and Planning, Diversity Awareness, Strategic Sourcing, Workforce Planning, Experience Design, Diversity and Inclusion, Campaign Management, Customer Relationship Management (CRM) Software, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Scrum Master Certification

    Skills you'll gain: User Story, Behavior-Driven Development, DevSecOps, Agile Project Management, Test Driven Development (TDD), Backlogs, Sprint Planning, Kanban Principles, Agile Methodology, Scrum (Software Development), Continuous Integration, Project Risk Management, Sprint Retrospectives, Lean Methodologies, Scaled Agile Framework, DevOps, Agile Software Development, Risk Management, Agile Product Development, Management Reporting

    ★ 4.6 (3.4K) · Beginner · Specialization · 3 - 6 Months

  • U

    University of Virginia

    Artificial Intelligence in Marketing

    Skills you'll gain: AI Personalization, Marketing Strategies, Data-Driven Marketing, Digital Transformation, Marketing, Marketing Analytics, Network Model, Data-Driven Decision-Making, Machine Learning Algorithms, Personalized Campaigns, Artificial Intelligence, Digital Marketing, Business Strategy, Case Studies, Customer Insights, Competitive Analysis, Network Analysis, Customer Engagement, AI Integrations

    ★ 4.6 (353) · Beginner · Course · 1 - 4 Weeks

1…767778…488

In summary, here are 10 of our most popular customer analytics courses

  • Introduction to Adobe Experience Manager: Adobe
  • Salesforce Essentials and Core Concepts: Packt
  • AgenticAIBIZ (Exam AGZ-110): Foundations of Agentic AI: CertNexus
  • Develop Lead Tracking: Coursera
  • Analyze Financial Data Using Advanced Techniques: EDUCBA
  • AI Product Management: Duke University
  • Digital Campaign Execution: Coursera
  • Introducción a las redes sociales. Sus objetivos y métricas. : Tecnológico de Monterrey
  • Financial Analysis, Reporting & Decision Making: EDUCBA
  • Modern Recruiting: Channels, Outreach, Nurture: PracticalGrowth

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok