Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Skills you'll gain: Model Evaluation, Data Preprocessing, Exploratory Data Analysis, Feature Engineering, Model Deployment, Data Analysis, PySpark, Data Import/Export, Data Transformation, Apache Spark, Decision Tree Learning, Customer Analysis, Predictive Modeling, Predictive Analytics, Machine Learning
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Analytics, Web Analytics, Benchmarking, Content Performance Analysis, Customer Engagement, Customer Analysis, Performance Analysis, Management Reporting, Customer Retention, User Research, Real Time Data, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Generative AI, Financial Data, Financial Analysis, Data-Driven Decision-Making, Financial Statements, Market Intelligence, Trend Analysis, Unstructured Data, Investment Management, Financial Market, Artificial Intelligence, Analysis, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Dashboard, Data Visualization, Predictive Modeling, Data-Driven Decision-Making, Marketing Strategies, Predictive Analytics, Customer Analysis, Business Analytics, Marketing, Data Visualization Software, Analytics, Market Research, Data Analysis, Strategic Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Target Audience, Facebook, Driving engagement, Social Media Marketing, Customer Insights, Social Media, Social Media Management, Advertising, Marketing, Content Marketing, Performance Analysis, Content Creation, Digital Marketing, Performance Metric
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Research Design, Quantitative Research, Consumer Behaviour, Market Trend, Surveys, Customer Analysis, Qualitative Research, Forecasting, Price Negotiation, Analysis, Product Testing, Data Collection, Sampling (Statistics)
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Dashboard, Interactive Data Visualization, Business Intelligence, Data Visualization, Predictive Analytics, Business Intelligence Software, Data Storytelling, Business Analytics, Advanced Analytics, Analytics, Trend Analysis, Data-Driven Decision-Making, Stakeholder Communications, AI Enablement, Real Time Data
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Stakeholder Engagement, Solution Sales Engineering, Customer Engagement, Consultative Approaches, Stakeholder Communications, Product Roadmaps, Requirements Elicitation, SAP Applications, Technical Consulting, Customer Insights, Process Analysis, Business Analysis, Project Management
Beginner · Course · 1 - 3 Months

Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Google Gemini, Google Cloud Platform, Customer Analysis, Cloud Management, Applied Machine Learning, Jupyter, Cloud Applications, LLM Application, Text Mining, Machine Learning, Business Reporting, SQL
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Text Mining, Unstructured Data, Data Analysis, Natural Language Processing, Pandas (Python Package), Data Manipulation, Data Preprocessing, Python Programming
Beginner · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Customer Analysis, Customer Acquisition Management, Customer Insights, Marketing Channel, Marketing Analytics, Customer Relationship Management, Business-To-Consumer, Customer Retention, Cross-Channel Marketing, B2B Sales, Operating Cost, Strategic Marketing, Market Analysis
Beginner · Course · 1 - 4 Weeks