• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.

Popular Customer Analytics Courses and Certifications


  • É

    École Nationale des Ponts et Chaussées

    Electric Vehicles and Mobility

    Skills you'll gain: Socioeconomics, Social Impact, Sustainable Development, Economics, Policy, and Social Studies, Market Dynamics, Energy and Utilities, Social Studies, Environmental Issue, Market Analysis, Sustainable Technologies, Public Policies, Electrical Systems, Sustainable Engineering, Environmental Science, Economics, Market Opportunities, Financial Inclusion, Cost Benefit Analysis, Climate Change Mitigation, Innovation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 3 - 6 Months

  • U

    University of California San Diego

    Machine Learning With Big Data

    Skills you'll gain: Model Evaluation, Exploratory Data Analysis, Apache Spark, Classification Algorithms, Big Data, Model Training, Regression Analysis, Data Mining, Applied Machine Learning, Data Preprocessing, Machine Learning Methods, Statistical Analysis, Machine Learning Software, Machine Learning, Data Analysis, Unsupervised Learning, Machine Learning Algorithms, Data Wrangling, Descriptive Statistics, Data Transformation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.5K reviews

    Mixed · Course · 1 - 3 Months

  • E

    Eindhoven University of Technology

    Process Mining: Data science in Action

    Skills you'll gain: Business Process Improvement, Process Analysis, Process Improvement, Business Process Management, Process Management, Data Mining, Process Design, Business Process Modeling, Process Modeling, Operational Analysis, Performance Analysis, Big Data, Real Time Data, Data-Driven Decision-Making, Data Science, Verification And Validation, Model Evaluation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Pennsylvania

    Financial Acumen for Non-Financial Managers

    Skills you'll gain: Financial Reporting, Financial Acumen, Financial Data, Financial Statement Analysis, Financial Statements, Financial Accounting, Income Statement, Financial Analysis, Business Reporting, Risk Analysis, Cash Flows, Predictive Analytics, Financial Forecasting, Balance Sheet, Performance Measurement, Business Metrics, Financial Management, Performance Metric, Financial Planning, Key Performance Indicators (KPIs)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    986 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Promotional Video using Canva

    Skills you'll gain: Customer Engagement, Canva (Software), Selling Techniques, Video Production, Promotional Materials, Copywriting, Promotional Strategies, Social Media Content, Driving engagement, Multimedia, Product Promotion, Marketing, Social Media Marketing, Value Propositions, Content Creation, Animations

    4.3
    Rating, 4.3 out of 5 stars
    ·
    1.1K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • M

    Madecraft

    Data-Backed Decision Making

    Skills you'll gain: Data Literacy, Critical Thinking, Data Quality, Analytical Skills, Data Analysis, Data Pipelines, Statistical Analysis, Data Visualization, Business Intelligence, Machine Learning, Data Ethics, Correlation Analysis, Data Governance, Data Integrity, Organizational Strategy, Business Communication, Cross-Functional Collaboration, Professional Development, SQL, Change Management

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Statistical Tools for Financial Analysis

    Skills you'll gain: Excel Formulas, Quantitative Research, Microsoft Excel, Financial Analysis, Spreadsheet Software, Statistical Analysis, Business Mathematics, Statistical Methods, Market Data, Financial Data, Descriptive Statistics, Data Analysis Software, Market Trend

    Mixed · Course · 1 - 4 Weeks

  • G

    Google

    Google UX Design (PT)

    Skills you'll gain: User Experience Design, Usability Testing, Figma (Design Software), Information Architecture, Adobe XD, Wireframing, User Experience, Responsive Web Design, Prototyping, UI/UX Research, Presentations, Design Reviews, Software Design Documents, User Interface and User Experience (UI/UX) Design, User Story, Storyboarding, Ideation, Mockups, Usability, Software Documentation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    2.6K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Job Skills
    Job Skills
    I

    IBM

    IBM Digital Marketing and Growth Hacking with GenAI

    Skills you'll gain: Responsible AI, Generative Engine Optimization (GEO), Social Media Management, Social Media, Social Media Content, Social Media Marketing, Google Ads, Digital Marketing, Email Marketing, Social Media Strategy, Digital Advertising, Content Scheduling, Web Analytics and SEO, Digital Media Strategy, Online Advertising, Data-Driven Marketing, Customer Retention, Search Engine Optimization, Content Performance Analysis, Generative AI

    4.7
    Rating, 4.7 out of 5 stars
    ·
    204 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • U

    University of California, Davis

    Advanced Content and Social Tactics to Optimize SEO

    Skills you'll gain: Search Engine Optimization, Target Audience, Content Creation, Content Marketing, Social Media Strategy, Content Optimization, Web Analytics and SEO, Social Media Content, Social Media Marketing, Social Media, Content Strategy, Case Studies, Drive Engagement, Brand Awareness, Relationship Building, Influencing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • I

    IBM

    NoSQL, Big Data, and Spark Foundations

    Skills you'll gain: NoSQL, Apache Spark, Apache Hadoop, MongoDB, Database Development, Database Systems, Databases, Database Management Systems, Database Management, Extract, Transform, Load, Database Software, Database Administration, PySpark, Apache Hive, Machine Learning Methods, Big Data, Machine Learning, Applied Machine Learning, Generative AI, Model Evaluation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    843 reviews

    Beginner · Specialization · 3 - 6 Months

  • M

    Microsoft

    Ethical Selling and Market Adaptation

    Skills you'll gain: Data Ethics, Microsoft Copilot, Law, Regulation, and Compliance, Responsible AI, Compliance Management, Ethical Standards And Conduct, General Sales Practices, Sales Strategy, Business Ethics, Information Privacy, Market Dynamics, Sales, Risk Management Framework, AI Integrations, Market Trend, Market Analysis, Risk Analysis, Risk Mitigation

    Advanced · Course · 1 - 4 Weeks

1…121122123…493

In summary, here are 10 of our most popular customer analytics courses

  • Electric Vehicles and Mobility: École Nationale des Ponts et Chaussées
  • Machine Learning With Big Data: University of California San Diego
  • Process Mining: Data science in Action: Eindhoven University of Technology
  • Financial Acumen for Non-Financial Managers: University of Pennsylvania
  • Create a Promotional Video using Canva: Coursera
  • Data-Backed Decision Making: Madecraft
  • Statistical Tools for Financial Analysis: EDUCBA
  • Google UX Design (PT): Google
  • IBM Digital Marketing and Growth Hacking with GenAI: IBM
  • Advanced Content and Social Tactics to Optimize SEO: University of California, Davis

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok