Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Imperial College London
Skills you'll gain: Analytical Skills, Sampling (Statistics), Statistical Hypothesis Testing, Data Literacy, R (Software), Data Analysis, R Programming, Statistics, Public Health, Statistical Inference, Descriptive Statistics, Probability Distribution, Data Import/Export
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Ggplot2, Software Documentation, Open Source Technology, Tidyverse (R Package), Package and Software Management, Web Scraping, Data Manipulation, Data Visualization Software, Leaflet (Software), R Programming, Data Visualization, Data Preprocessing, Technical Documentation, Datamaps, Unit Testing, Data Cleansing, Interactive Data Visualization, Data Transformation, Object Oriented Programming (OOP), Debugging
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: NoSQL, MongoDB, Databases, Apache Cassandra, Distributed Computing, Database Management, Database Architecture and Administration, IBM Cloud, Query Languages, Data Modeling, JSON, Scalability, Data Manipulation
Beginner · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Data Ethics, Artificial Intelligence, Research, Natural Language Processing, Big Data, AI Enablement, Research Methodologies, Social Sciences, Applied Machine Learning, Responsible AI, Analytics, Machine Learning, Data Mining, Ethical Standards And Conduct, Algorithms
Beginner · Course · 1 - 4 Weeks

Princeton University
Skills you'll gain: Microarchitecture, Computer Architecture, Hardware Architecture, Computer Systems, Computer Engineering, Distributed Computing, Operating Systems, Performance Tuning, Scalability
Advanced · Course · 3 - 6 Months
University of Michigan
Skills you'll gain: Text Mining, Data Preprocessing, Natural Language Processing, Pandas (Python Package), Scikit Learn (Machine Learning Library), Classification Algorithms, Feature Engineering, Data Manipulation, Python Programming, Unsupervised Learning, Supervised Learning
Intermediate · Course · 1 - 4 Weeks

The University of Edinburgh
Skills you'll gain: Video Production, Videography, Post-Production, Video Editing, Course Development, Storyboarding, Media Production, Cinematography, Web Content Accessibility Guidelines, Developing Training Materials, Content Creation, Storytelling, Editing, Writing, Creativity
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Marketing Strategies, Digital Transformation, AI Enablement, Marketing, Marketing Analytics, Data-Driven Decision-Making, Machine Learning Algorithms, Artificial Intelligence, Digital Marketing, Business Strategy, Case Studies, Competitive Analysis, Network Analysis, Customer experience improvement, Customer Engagement
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Exploratory Data Analysis, Data Visualization, Data Literacy, Data-Driven Decision-Making, Data Presentation, SAS (Software), Data Storytelling, Trend Analysis, Data Manipulation, Data Analysis, Data Quality, Data Preprocessing, Analysis, Analytics, Interactive Data Visualization, Technical Communication, Data Ethics, Data Visualization Software, Analytical Skills, Data Cleansing
Beginner · Specialization · 1 - 3 Months

Workday
Skills you'll gain: Workday (Software), No-Code Development, Branding
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Organizational Change, Organizational Leadership, Business Ethics, Change Management, Business Management, Decision Making, Organizational Effectiveness, Strategic Leadership, People Management, Organizational Structure, Influencing, Strategic Thinking, Culture, People Analytics
Build toward a degree
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Dashboard, Tableau Software, Data Visualization, Data Storytelling, Interactive Data Visualization, Data Presentation, Data Visualization Software, Design Elements And Principles, Exploratory Data Analysis, Proposal Development, Data Analysis, Data Literacy, Data Cleansing, Data Preprocessing, Data Quality, Data Import/Export
Intermediate · Course · 1 - 3 Months