• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.

Popular Customer Analytics Courses and Certifications


  • C

    Coursera

    Customer Support digital transformation with HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Digital Transformation, Process Optimization, Business Technologies, Customer Relationship Management, Customer Support, Business Transformation, Technology Strategies, Process Improvement, Customer and Client Support, Business Development

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • E

    Edureka

    Applied Data Analytics

    Skills you'll gain: Power BI, Data Visualization, Data Analysis Expressions (DAX), Matplotlib, Plotly, Data Analysis, Exploratory Data Analysis, Seaborn, SQL, Pandas (Python Package), Probability & Statistics, Regression Analysis, Machine Learning, Statistical Hypothesis Testing, Python Programming, Data Transformation, Feature Engineering, Data Integration, NumPy, Web Scraping

    4.6
    Rating, 4.6 out of 5 stars
    ·
    54 reviews

    Intermediate · Specialization · 3 - 6 Months

  • J

    Johns Hopkins University

    Social Media Analytics

    Skills you'll gain: Social Network Analysis, Network Analysis, Social Media Analytics, Data Visualization, Graph Theory, Statistical Visualization, Relational Databases, Data Presentation, Data Visualization Software, R (Software), Data Storytelling, Data Analysis, Network Model, Database Theory, Social Sciences, Statistical Analysis, Machine Learning, Machine Learning Methods, Diagram Design, Data Manipulation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    19 reviews

    Intermediate · Specialization · 3 - 6 Months

  • K

    Kennesaw State University

    Managing Customer Expectations with Jagdish Sheth

    Skills you'll gain: Customer Retention, Expectation Management, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Human Resource Strategy, Diversity Marketing, Customer Analysis, Target Market, Customer Insights, Revenue Management, Consumer Behaviour, Marketing Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    Customer Centricity with Professor Jagdish Sheth

    Skills you'll gain: Customer Retention, Trustworthiness, Loyalty Programs, Social Impact, Expectation Management, Brand Loyalty, Customer Advocacy, Corporate Sustainability, Customer Relationship Management, Customer Insights, Customer experience strategy (CX), Customer Engagement, Sustainable Development, Customer Analysis, Human Resource Strategy, Sustainable Business, Customer Relationship Building, Business Strategy, Business, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    103 reviews

    Beginner · Specialization · 1 - 3 Months

  • E

    EDUCBA

    CRM: Analyze, Apply & Optimize Customer Success

    Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Retention, Customer Relationship Building, Brand Loyalty, Customer experience improvement, Marketing Automation, Customer Insights, Value Propositions, Portfolio Management, Data-Driven Marketing, Automation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    19 reviews

    Mixed · Course · 1 - 4 Weeks

  • E

    Edureka

    Generative AI for Customer Service Automation

    Skills you'll gain: Miro AI, Customer Engagement, Responsible AI, AI Product Strategy, No-Code Development, Customer experience improvement, Email Automation, Customer Service, Customer Analysis, Automation, Generative AI, Customer Data Management, Customer Communications Management, Customer Relationship Management (CRM) Software, Customer Support, Workflow Management, Artificial Intelligence, Customer and Client Support, Agentic systems, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Text Marketing Analytics

    Skills you'll gain: Network Analysis, Unsupervised Learning, Social Network Analysis, Supervised Learning, Applied Machine Learning, Network Model, Unstructured Data, Marketing Analytics, Social Media Analytics, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Model Training, Machine Learning Algorithms, Text Mining, Data Analysis, Model Evaluation, Transfer Learning, Statistical Methods

    Build toward a degree

    3.2
    Rating, 3.2 out of 5 stars
    ·
    16 reviews

    Beginner · Specialization · 3 - 6 Months

  • E

    Edureka

    Generative AI for Customer Experience Optimization

    Skills you'll gain: Customer experience improvement, Workflow Management, Process Design, Customer Service, Customer Support, Customer Engagement, Generative AI, Customer Communications Management, Emotional Intelligence, Customer Success Management, OpenAI, Salesforce, Customer Data Management, Customer Relationship Management, Artificial Intelligence, Customer Analysis, No-Code Development, De-escalation Techniques, Surveys, Communication

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Minnesota

    Analytics Project Ideation

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Simulations, Exploratory Data Analysis, Experimentation, Research Design, Business Analytics, Operations Research, Project Design, Simulation and Simulation Software, Customer Analysis, Advanced Analytics, A/B Testing, Data Mining, Business Analysis, Analytical Skills, Ideation, Sprint Planning, Problem Solving, Critical Thinking

    Beginner · Specialization · 3 - 6 Months

  • E

    Edureka

    Generative AI Essentials for Customer Service

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI Agents, Prompt Engineering Tools, Generative AI, ChatGPT, Self Service Technologies, Customer Service, AI Personalization, Content Performance Analysis, Customer Support, Customer Communications Management, Customer Inquiries, AI Workflows, Customer experience improvement, Customer and Client Support, Microsoft Copilot, Customer Insights, Knowledge Transfer, Customer Relationship Management

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Perform exploratory data analysis on retail data with Python

    Skills you'll gain: Data-Driven Decision-Making, Data Processing, Data Visualization, Business Analytics, Data Analysis, Strategic Decision-Making, Data Cleansing, Statistical Analysis, Data Wrangling, Data Preprocessing, Exploratory Data Analysis, Statistical Visualization, Descriptive Statistics, Plot (Graphics), Matplotlib, Data Manipulation, Statistical Methods, Customer Analysis, Analytical Skills, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    22 reviews

    Intermediate · Guided Project · Less Than 2 Hours

1…192021…490

In summary, here are 10 of our most popular customer analytics courses

  • Customer Support digital transformation with HubSpot: Coursera
  • Applied Data Analytics: Edureka
  • Social Media Analytics: Johns Hopkins University
  • Managing Customer Expectations with Jagdish Sheth: Kennesaw State University
  • Customer Centricity with Professor Jagdish Sheth: Kennesaw State University
  • CRM: Analyze, Apply & Optimize Customer Success: EDUCBA
  • Generative AI for Customer Service Automation : Edureka
  • Text Marketing Analytics: University of Colorado Boulder
  • Generative AI for Customer Experience Optimization: Edureka
  • Analytics Project Ideation: University of Minnesota

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok