Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.
University of Illinois Urbana-Champaign
Skills you'll gain: Bankruptcies, Securities (Finance), Commercial Laws, Loans, Banking, Financial Regulations, Regulation and Legal Compliance, Business, Financial Regulation, Organizational Structure, Governance, Mergers & Acquisitions
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Case Studies, Generative AI, Data Visualization, Google Ads, Responsible AI, Marketing Analytics, Target Audience, AI Product Strategy, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Predictive Analytics
Intermediate · Specialization · 3 - 6 Months
Emory University
Skills you'll gain: Marketing Channel, Customer Demand Planning, Strategic Marketing, Business Marketing, Compensation Management, Compensation Analysis, Supply Chain, Gap Analysis, Consumer Behaviour, Case Studies, Process Optimization, Strategic Partnership, Coordination, Analysis
Intermediate · Course · 1 - 4 Weeks

Wesleyan University
Skills you'll gain: Decision Making, Professional Development, Self-Awareness, Academic Advising, Personal Development, Human Centered Design, Psychology, Relationship Building, Social Sciences, Cultural Diversity, Adaptability
Beginner · Course · 1 - 4 Weeks

Lund University
Skills you'll gain: Business Modeling, Digital Transformation, Innovation, Business Process, Software Development, Network Analysis, Business Strategy, E-Commerce, Strategic Thinking, Value Propositions, Application Programming Interface (API), Decision Making, Case Studies, Amazon Web Services
Beginner · Course · 1 - 3 Months

Macquarie University
Skills you'll gain: Brand Management, Branding, Employee Engagement, Organizational Leadership, Strategic Leadership, Storytelling, Leadership, Performance Measurement, Industrial and Organizational Psychology, Non-Verbal Communication, Communication, Cultural Responsiveness
Beginner · Course · 1 - 3 Months

Universidad de Palermo
Skills you'll gain: Advertising, Social Media Management, Marketing Communications, Integrated Marketing Communications, Digital Advertising, Social Media Marketing, Marketing, Strategic Communication, Digital Marketing, Target Audience, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

The University of Tokyo
Skills you'll gain: Photography, Art History, Aesthetics, Cultural Diversity
Beginner · Course · 1 - 4 Weeks

Institute for the Future
Skills you'll gain: Forecasting, Visionary, Proactivity, Strategic Thinking, Trend Analysis, Market Trend, Storytelling, Creative Thinking, Adaptability, Critical Thinking, Creativity, Innovation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Brand Management, Brand Strategy, Brand Awareness, Branding, Brand Marketing, Brand Loyalty, Marketing Analytics, Marketing Management, Data-Driven Decision-Making, Business Analytics, Sustainable Business, Governance, Stakeholder Engagement, Storytelling, Growth Strategies, Innovation, Customer Engagement, Communication
Beginner · Course · 1 - 4 Weeks

University of Lausanne
Skills you'll gain: Business Ethics, Decision Making, Organizational Leadership, Social Sciences, Organizational Strategy, Business Management, Sociology, Psychology, Case Studies, Mindfulness
Beginner · Course · 1 - 3 Months

Northwestern University
Skills you'll gain: Blogs, Social Media Marketing, Marketing Strategies, Social Media Strategy, Social Media, Content Marketing, Marketing Effectiveness, Target Market, Customer Engagement, Content Creation, Lead Generation, Multimedia, Writing
Mixed · Course · 1 - 4 Weeks