Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Skills you'll gain: Data Visualization, Regression Analysis, Advanced Analytics, Statistical Analysis, Data Analysis, Statistical Methods, Data Science, Machine Learning Methods, Artificial Intelligence, Python Programming, Machine Learning, Project Documentation, Portfolio Management
Advanced · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Time Series Analysis and Forecasting, Model Evaluation, Simulations, Operations Research, Probability Distribution, Mathematical Modeling, Supply Chain, Probability, Predictive Modeling, Data Preprocessing, Business Modeling, Business Analytics, Workforce Management, Analytics, Regression Analysis, Microsoft Excel, Forecasting, Excel Formulas, Statistics, Predictive Analytics
Beginner · Specialization · 3 - 6 Months

Amazon Web Services
Skills you'll gain: Descriptive Analytics, Analytics, Dashboard, Data Analysis, Exploratory Data Analysis, Amazon Web Services, Data-Driven Decision-Making, Data Visualization, Cloud Security, Amazon S3, Cloud Computing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard, Kibana, Interactive Data Visualization, Business Analytics, Data-Driven Decision-Making, Data Presentation, System Monitoring, Web Analytics, Exploratory Data Analysis, Data Visualization Software, Trend Analysis, Data Analysis, Automation, Business Intelligence, Data Wrangling, Retail Sales, Scripting, Devops Tools, Python Programming, Data Science
Beginner · Specialization · 1 - 4 Weeks
Emory University
Skills you'll gain: Social Media Marketing, Social Media, Marketing Analytics, Text Mining, Consumer Behaviour, Data Mining, Social Network Analysis, Customer Insights, Market Analysis, Unstructured Data, Trend Analysis, Research
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: IBM Cognos Analytics, Data Visualization, Dashboard, Business Intelligence, Interactive Data Visualization, Data Presentation, Looker (Software), Data Visualization Software, Business Intelligence Software, Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Ethics, Data Analysis, Data Literacy, Data Security, Google Sheets, Databases, Data Storage, Data Quality, Data Management, Data Collection, SQL, Data Import/Export, Metadata Management, Unstructured Data
Beginner · Course · 1 - 3 Months

Illinois Tech
Skills you'll gain: Database Design, Relational Databases, Database Systems, Database Management, NoSQL, Databases, Database Development, SQL, Big Data, Model Evaluation, Apache Hadoop, Database Management Systems, MySQL, Statistical Analysis, Data Visualization, Database Theory, Data Analysis, Exploratory Data Analysis, Transaction Processing, Data Preprocessing
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Data Governance, Data Management, Business Analytics, Analytics, Data Quality, Data Ethics, Data Analysis, Business Intelligence, Big Data, Organizational Structure, Data-Driven Decision-Making, Data Access, Relational Databases, SQL, Data Storage, Cloud Computing
Beginner · Course · 1 - 4 Weeks

Campus BBVA
Skills you'll gain: Data Storytelling, Dashboard, Business Analytics, Data Quality, Business Intelligence, Data Analysis, Descriptive Statistics, Data-Driven Decision-Making, Statistical Inference, Statistics, Big Data, Exploratory Data Analysis, Statistical Hypothesis Testing, Project Management Life Cycle, Probability Distribution
Beginner · Course · 1 - 3 Months

Simplilearn
Skills you'll gain: Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Performance Metric, Marketing Strategies, Digital Marketing, Data-Driven Decision-Making, Return On Investment, Analytics, Heat Maps, Customer Engagement
Beginner · Course · 1 - 4 Weeks

O.P. Jindal Global University
Skills you'll gain: Digital Marketing, Web Analytics, Digital Advertising, Search Engine Marketing, Online Advertising, Google Analytics, Search Engine Optimization, Google Ads, Marketing Channel, Social Media Marketing, Marketing Strategies, Keyword Research, Marketing Planning, Paid media, Marketing Analytics, Social Media Campaigns, Social Media, Advertising, Blogs, Emerging Technologies
Beginner · Course · 1 - 3 Months