Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Sampling (Statistics), Matplotlib, Data Analysis, Data Mining, Statistical Analysis, Statistical Hypothesis Testing, NumPy, Pandas (Python Package), Probability Distribution, Dimensionality Reduction, R Programming, Probability, Python Programming, Scikit Learn (Machine Learning Library), Linear Algebra, Applied Machine Learning, Unsupervised Learning, Regression Analysis, Statistical Methods, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Marketing, Marketing Strategies, Report Writing, Search Engine Marketing, Generative AI Agents, Target Audience, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Data Import/Export
Beginner · Course · 1 - 4 Weeks

The Chinese University of Hong Kong
Skills you'll gain: Entrepreneurship, Peer Review, Market Opportunities, Business Planning, Innovation, Consumer Behaviour, Business Leadership, Brand Management, Strategic Thinking, Marketing, Business Strategy, Business Development, Global Marketing, Strategic Marketing, Business Consulting, Business Strategies, Digital Media Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy
Beginner · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Value Propositions, Social Media Marketing, Strategic Planning, Social Media Strategy, Search Engine Optimization, Competitive Analysis, Digital Media Strategy, Web Analytics and SEO, Business Modeling, Marketing Strategy and Techniques, Business Strategy, Market Analysis, Content Marketing, Paid media, Digital Marketing, Email Marketing, Google Ads, Video Production
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: PyTorch (Machine Learning Library), Tensorflow, Statistical Modeling, Artificial Neural Networks, Deep Learning, Predictive Modeling, Probability & Statistics, Machine Learning, Regression Analysis, Data Manipulation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Presentations, Stakeholder Communications, Rmarkdown, Data Presentation, Data Cleansing, Data Visualization, Data-Driven Decision-Making, Ggplot2, Data Validation, Data Visualization Software, Data Ethics, Data Analysis, Tableau Software, Data Literacy, Data Processing, Dashboard, Analytical Skills, Spreadsheet Software, Databases
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Machine Learning Methods, Healthcare Ethics, Health Informatics, Machine Learning, Deep Learning, Clinical Informatics, Statistical Machine Learning, Predictive Modeling, Electronic Medical Record System, Machine Learning Algorithms, Data Mining, Data Processing, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Regression Analysis, Statistical Methods, Data Visualization, Statistical Modeling, Feature Engineering, Predictive Modeling, Data Validation, Data Analysis, R Programming, Supervised Learning, Statistical Hypothesis Testing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Exploratory Data Analysis, Unsupervised Learning, Supervised Learning, Feature Engineering, Regression Analysis, Dimensionality Reduction, Data Cleansing, Data Access, Data Analysis, Predictive Modeling, Statistical Inference, Statistical Hypothesis Testing, Data Quality, Data Science, Machine Learning, Machine Learning Algorithms, Classification And Regression Tree (CART), Scikit Learn (Machine Learning Library), Statistical Modeling, Applied Machine Learning
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Innovation, User Feedback, Growth Mindedness, Resilience, Adaptability, Open Mindset, Entrepreneurship, Creative Problem-Solving, Strategic Thinking, Lifelong Learning, Market Research, Sustainable Business, Continuous Improvement Process, Business, Data-Driven Decision-Making
Intermediate · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: SQL, Data Quality, Complex Problem Solving, Data Visualization, JSON, Query Languages, Business Metrics, Business Reporting, Data Cleansing, Data Presentation, Forecasting, Data Analysis, Predictive Analytics, Debugging
Intermediate · Course · 1 - 4 Weeks

Rutgers the State University of New Jersey
Skills you'll gain: Strategic Sourcing, Supplier Management, Procurement, Supplier Relationship Management, Supplier Performance Management, Negotiation, Vendor Management, Contract Negotiation, Request For Quotation (RFQ), Case Studies, Stakeholder Management, Contract Management, Purchasing, Market Analysis, Request for Proposal, Competitive Analysis, Risk Management, Supply Chain Management, Supply Management, Business Ethics
Beginner · Specialization · 3 - 6 Months