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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • R

    Rice University

    Introduction to Data Analysis Using Excel

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Graphing, Spreadsheet Software, Excel Formulas, Data Analysis, Histogram, Scatter Plots, Data Visualization Software, Data Presentation, Data Manipulation, Data Import/Export

    ★ 4.7 (10K) · Mixed · Course · 1 - 4 Weeks

  • A

    AI CERTs

    Generative AI for Sustainability

    Skills you'll gain: AI Enablement, Sustainable Development, Generative AI, Sustainable Systems, Sustainability Reporting, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Generative AI Agents, Environment, Environmental Resource Management, Environmental Issue, Environmental Policy, Responsible AI, AI Personalization, Energy and Utilities, Environment and Resource Management, Climate Change Adaptation, Environmental Regulations, Google Analytics, Demography

    Intermediate · Course · 1 - 3 Months

  • M

    Madecraft

    Impactful Business Communication

    Skills you'll gain: Email Marketing, Non-Verbal Communication, Copywriting, Emotional Intelligence, Newsletters, Empathy & Emotional Intelligence, Virtual Teams, Business Writing, Persuasive Communication, Communication, Interpersonal Communications, Stakeholder Communications, Business Communication, Influencing, Public Speaking, Executive Presence, Professional Development, Active Listening, Presentations, Team Collaboration

    Beginner · Specialization · 3 - 6 Months

  • M

    Microsoft

    Crafting User-First Product Experiences in the AI Era

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Competitive Intelligence, User Interface and User Experience (UI/UX) Design, Usability, Persona Development, Microsoft Copilot, Product Development, Market Analysis, UI/UX Strategy, New Product Development, Product Management, Product Lifecycle Management, Product Roadmaps, Data Ethics, Law, Regulation, and Compliance, Responsible AI, Data Governance

    ★ 4.6 (378) · Beginner · Specialization · 3 - 6 Months

  • U

    University of Maryland, College Park

    Product Management Essentials

    Skills you'll gain: Stakeholder Management, Product Management, Stakeholder Engagement, Team Leadership, Product Development, New Product Development, Product Marketing, Commercialization, Product Lifecycle Management, Team Management, Stakeholder Communications, Strategic Marketing, Marketing, Team Building, Leadership, Customer Analysis

    ★ 4.6 (336) · Beginner · Course · 1 - 4 Weeks

  • H

    HEC Paris

    Entrepreneurship Strategy: From Ideation to Exit

    Skills you'll gain: Ideation, Entrepreneurship, Innovation, Creative Thinking, Entrepreneurial Finance, Creativity, Sales Strategy, Commercialization, B2B Sales, Sales, Business Planning, Product Planning, Sales Management, Business Strategy, Business Development, New Business Development, Personal Attributes, Self-Awareness, Personal Development, Global Marketing

    ★ 4.7 (1.2K) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Canva Essentials

    Skills you'll gain: Prompt Engineering, Event Marketing, Presentations, Video Editing, Canva (Software), Marketing Materials, Marketing Collateral, Prompt Engineering Tools, Color Theory, Typography, Storytelling, Interactive Design, Marketing Design, Cross-Channel Marketing, Visual Design, Brand Strategy, Social Media, Logo Design, Layout Design, Social Media Content

    ★ 4.5 (56) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Hot New Release
    Hot New Release
  • E

    EDUCBA

    Portfolio Management & Investment Analysis Mastery

    Skills you'll gain: Portfolio Management, Financial Trading, Business Ethics, Financial Systems, Investment Management, Financial Market, Competitive Analysis, Financial Analysis, Governance, Equities, Portfolio Risk, Investments, Financial Data, Market Analysis, Securities (Finance), Business Valuation, Finance, Asset Management, Securities Trading, Capital Markets

    Mixed · Course · 1 - 3 Months

  • U

    University of Pennsylvania

    Introduction to Spreadsheets and Models

    Skills you'll gain: Spreadsheet Software, Financial Modeling, Predictive Modeling, Regression Analysis, Statistical Modeling, Data Modeling, Financial Forecasting, Excel Formulas, Risk Modeling, Business Modeling, Simulation and Simulation Software, Microsoft Excel, Google Sheets, Probability Distribution, Analysis, Forecasting, Predictive Analytics, Risk Analysis, Statistical Methods, Data Analysis Software

    ★ 4.2 (3.9K) · Mixed · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    The Cycle: Management of Successful Arts and Cultural Organizations

    Skills you'll gain: Fundraising, Business Management, Organizational Strategy, Governance, Drive Engagement, Promotional Strategies, Marketing Strategies, Stakeholder Engagement, Business Planning, Marketing Communications, Marketing, Strategic Marketing, Marketing Planning, Planning, Driving engagement, Business Strategies, Performing Arts, Growth Strategies, Customer Engagement, Case Studies

    ★ 4.8 (738) · Beginner · Course · 1 - 3 Months

  • U

    University of Toronto

    Plant Bioinformatic Methods

    Skills you'll gain: Bioinformatics, Network Analysis, Laboratory Reports, Molecular Biology, Research Reports, Molecular, Cellular, and Microbiology, Biology, R (Software), Correlation Analysis, Informatics, Data Visualization Software, Biotechnology, Scientific Visualization, Network Model, Data Analysis Software, Data Synthesis, Life Sciences, Data Analysis, Microbiology, Analysis

    ★ 4.7 (2.1K) · Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    SQL at Scale: Querying, Transforming, and Governing

    Skills you'll gain: Security Architecture Review, Root Cause Analysis, Data Quality, Data Management, Azure Synapse Analytics, Data Validation, Data Integrity, Data Pipelines, Performance Tuning, Data Security, SQL, Database Development, System Monitoring, Extract, Transform, Load, Data Maintenance, Time Series Analysis and Forecasting, Data Governance, Query Languages, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Automation

    Advanced · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Data Analysis Using Excel: Rice University
  • Generative AI for Sustainability: AI CERTs
  • Impactful Business Communication: Madecraft
  • Crafting User-First Product Experiences in the AI Era: Microsoft
  • Product Management Essentials: University of Maryland, College Park
  • Entrepreneurship Strategy: From Ideation to Exit: HEC Paris
  • Canva Essentials: Coursera
  • Portfolio Management & Investment Analysis Mastery: EDUCBA
  • Introduction to Spreadsheets and Models: University of Pennsylvania
  • The Cycle: Management of Successful Arts and Cultural Organizations: University of Maryland, College Park

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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