Google Analytics courses can help you learn data tracking, user behavior analysis, conversion optimization, and reporting techniques. You can build skills in interpreting metrics, creating dashboards, and setting up goals to measure success. Many courses introduce tools like Google Tag Manager and Google Data Studio, which enhance your ability to visualize data and automate tracking processes, making it easier to derive actionable insights from your analytics.
University of Michigan
Skills you'll gain: Statistical Methods, Regression Analysis, Plot (Graphics), Data Cleansing, Statistical Hypothesis Testing, Correlation Analysis, Data Preprocessing, Matplotlib, Data Visualization, Statistical Analysis, Scatter Plots, R Programming, Data Analysis, Descriptive Statistics, Pandas (Python Package), Python Programming
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Presentation, Data Storytelling, Presentations, Rmarkdown, Data Cleansing, Data Visualization, Data-Driven Decision-Making, Data Validation, Data Ethics, Analytical Skills, Interactive Data Visualization, Dashboard, Spreadsheet Software, R (Software), SQL, Data Literacy, Data Collection, Sampling (Statistics), Data Analysis, Google Analytics
Beginner · Professional Certificate · 3 - 6 Months

University of Toronto
Skills you'll gain: Diversity Awareness, Diversity and Inclusion, Innovation, Business Analytics, Analysis, Sociology, Social Justice, Case Studies, Human Centered Design, Leadership Development, Project Design, Risk Mitigation
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Marketing, Digital Marketing, Return On Investment
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Visualization, Business Analytics, Dashboard, Data Analysis, Data Storytelling, Google Analytics, Marketing Analytics, Data-Driven Decision-Making, Business Metrics, Data Integration, Google Ads
Intermediate · Guided Project · Less Than 2 Hours
Google Cloud
Skills you'll gain: Google Workspace, Gmail, Google Gemini, Service Management, Scripting, Automation, Document Management, System Configuration, Collaborative Software, Configuration Management, Cloud Storage
Beginner · Course · 1 - 4 Weeks

IBM
Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Data Visualization Software, Web Scraping, Data Visualization, Exploratory Data Analysis, SQL, Unsupervised Learning, Interactive Data Visualization, Supervised Learning, Jupyter, Model Evaluation, Data Analysis, Data Manipulation, Data Literacy, Plotly, Generative AI, Professional Networking, Data Import/Export
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months
Google Cloud
Skills you'll gain: Google Docs, Collaborative Software, Document Management, Data Sharing, File Management, Version Control, Editing, Cloud Storage
Beginner · Course · 1 - 3 Months
Google Cloud
Skills you'll gain: Google Workspace, File Management, Collaborative Software, Document Management, Data Sharing, Productivity Software, Cloud Storage, Role-Based Access Control (RBAC)
Beginner · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Data Storytelling, Data Presentation, Human Capital, Employee Relations, Human Resource Strategy, Performance Metric, Employee Training, Dashboard, Business Metrics, Employee Engagement, Business Analysis, Employee Retention, Data Analysis, Compensation Analysis, Training and Development, Compensation and Benefits, Compensation Strategy, Talent Recruitment, Mental Health
Beginner · Course · 1 - 4 Weeks
Google Cloud
Skills you'll gain: Google Workspace, Calendar Management, Setting Appointments, Collaborative Software, Organizational Skills, Productivity Software, Scheduling, Event Management, Data Sharing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Team Leadership, Employee Coaching, Team Performance Management, Performance Management, Constructive Feedback, People Development, Goal Setting, Delegation Skills, Culture Transformation, Relationship Management, AI Enablement, Self-Awareness, Communication
Beginner · Specialization · 3 - 6 Months