Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Arizona State University
Skills you'll gain: Sales Presentations, Graphic Design, Brainstorming, Verbal Communication Skills, Presentations, Communication, English Language, Marketing Materials, Advertising, Advertising Sales, Business Correspondence, Public Speaking, Persuasive Communication, Business Writing, Marketing Communications, Business Communication, Business Marketing, Communication Strategies, Marketing, Professional Networking
Intermediate · Course · 1 - 3 Months

University of New Mexico
Skills you'll gain: International Finance, International Relations, Social Sciences, Culture, Social Studies, Global Marketing, World History, Cultural Diversity, Intercultural Competence, Socioeconomics, Economic Development, Economics, Business Economics, Market Dynamics, Operations Management
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Marketing Materials, Copywriting, Generative AI, Marketing Design, Content Marketing, Prompt Engineering, Content Creation, Marketing Strategies, Responsible AI, AI Enablement, MarTech, ChatGPT, Operational Efficiency
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Management Accounting, Cost Accounting, Operational Performance Management, Performance Management, Accounting, Cost Estimation, Cost Control, Product Knowledge, Product Strategy
Beginner · Guided Project · Less Than 2 Hours

DeepLearning.AI
Skills you'll gain: AI Enablement, Artificial Intelligence, AI Product Strategy, Artificial Neural Networks, Deep Learning, Business Analytics, Responsible AI, Data Ethics, Machine Learning, Data Science, Data Literacy
Beginner · Course · 1 - 4 Weeks

Rutgers the State University of New Jersey
Skills you'll gain: Demand Planning, Customer Demand Planning, Regression Analysis, Data Collection, Supply Chain Planning, Statistical Analysis, Forecasting, Marketing Analytics, Predictive Analytics, Advanced Analytics, Trend Analysis, Predictive Modeling, Time Series Analysis and Forecasting, Data Preprocessing, Exploratory Data Analysis, Model Evaluation, Data Visualization, Data Visualization Software
Beginner · Course · 1 - 4 Weeks
University of Virginia
Skills you'll gain: Market Dynamics, Product Lifecycle Management, Competitive Analysis, Target Market, Market Share, Business Strategy, Marketing, Value Propositions, Game Theory, Consumer Behaviour, Strategic Partnership, New Business Development, Regulation and Legal Compliance
Beginner · Course · 1 - 4 Weeks

28DIGITAL
Skills you'll gain: Digital Transformation, New Product Development, Technical Product Management, Business Modeling, Business Process, Production Process, Case Studies, Predictive Modeling
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Interviewing Skills, Negotiation, Telephone Skills, Presentations, Marketing Planning, Oral Expression, Concision, Public Speaking, Professional Development, Applicant Tracking Systems, English Language, Verbal Communication Skills, Persuasive Communication, Strategic Marketing, Business Writing, Cultural Responsiveness, Recruitment, Adaptability, Communication, Writing
Intermediate · Specialization · 3 - 6 Months

University of California San Diego
Skills you'll gain: Session Initiation Protocols, Cloud Development, Version Control, Integrated Development Environments, Cloud Computing Architecture, GitHub, Cloud Computing, Application Development, Android (Operating System), Amazon Web Services, Software Design Documents, System Design and Implementation, Internet Of Things, Unit Testing, Android Studio, Telecommunications, Embedded Software, Mobile Development, Visualization (Computer Graphics), Computer Vision
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Web Design, Canva (Software), Responsive Web Design, Web Content, Usability, Visual Design, Social Media, Creative Design, Graphic Design, Graphics Software, Business
Beginner · Guided Project · Less Than 2 Hours

DeepLearning.AI
Skills you'll gain: Applied Mathematics, Calculus, Numerical Analysis, Machine Learning Algorithms, Machine Learning, Python Programming, Artificial Neural Networks, Deep Learning, Visualization (Computer Graphics), Derivatives
Intermediate · Course · 1 - 4 Weeks