Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

University of Pennsylvania
Skills you'll gain: Market Dynamics, Economics, Economics, Policy, and Social Studies, Socioeconomics, Supply And Demand, Market Analysis, Competitive Analysis, Tax, Public Policies, Policy Analysis, Research, and Development, Cost Benefit Analysis, Resource Allocation
Mixed · Course · 1 - 3 Months

Harvard Business School Online
Skills you'll gain: Value Propositions, Customer experience strategy (CX), Business Strategy, Strategic Thinking, Customer Retention, Customer Analysis, Strategic Marketing, Corporate Strategy, Customer Insights, Cost Benefit Analysis, Revenue Management, Return On Investment, Consumer Behaviour, Branding, Customer experience improvement, Supplier Relationship Management, Financial Analysis, Business Analysis, Market Dynamics, Competitive Analysis
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Strategic Communication, Public Relations, Communication Planning, Marketing and Public Relations, Corporate Communications, Corporate Sustainability, Ethical Standards And Conduct, Branding, Research, Stakeholder Engagement
Beginner · Course · 1 - 3 Months

University of Arizona
Skills you'll gain: Active Listening, Surveys, Customer Relationship Building, Customer Service, Customer Retention, Team Collaboration, User Feedback, Customer Relationship Management, Loyalty Programs, Customer Insights, Brand Loyalty, Customer experience improvement, Customer Engagement, Customer experience strategy (CX), Customer Analysis, Data-Driven Decision-Making, Employee Engagement, Service Design, Entrepreneurship, Data Presentation
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Design Thinking, Intellectual Property, 3D Modeling, Computer-Aided Design, Solution Design, Innovation, Product Development, Social Impact, Manufacturing Processes, Manufacturing and Production, Education and Training, Community Development
Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Agentic Workflows, AI Workflows, AI Enablement, Agentic systems, Microsoft Power Platform, Decision Intelligence, Business Transformation, Workflow Management, Digital Transformation, AI Product Strategy, Business Process Automation, Responsible AI, Generative AI Agents, Enterprise Architecture, Software As A Service, Operational Excellence, Organizational Development, Strategic Leadership, Leadership Development, Risk Management
Advanced · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Git (Version Control System), GitHub, Version Control, Debugging, Object Oriented Programming (OOP), Unit Testing, Development Testing, Test Case, Programming Principles, Data Structures, Software Development Tools, Algorithms, Maintainability, Python Programming, Software Development, Package and Software Management, Computer Programming, Development Environment, Code Reusability, Scripting
Beginner · Course · 1 - 3 Months

Skills you'll gain: Color Theory, User Interface and User Experience (UI/UX) Design, Logo Design, Typography, User Interface (UI), Interaction Design, Figma (Design Software), Adobe Illustrator, Design Reviews, Wireframing, User Interface (UI) Design, Marketing Materials, Marketing Design, Layout Design, Usability, Graphic and Visual Design, Graphic Design, AI powered creativity, Peer Review, Adobe Photoshop
Beginner · Professional Certificate · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Real-Time Operating Systems, Internet Of Things, Security Engineering, Information Systems Security, Wireless Networks, Infrastructure Security, General Networking, Cybersecurity, IBM Cloud, Cloud Platforms, Cryptography, Telecommunications, Network Protocols, Market Opportunities, Automation, Emerging Technologies, Embedded Systems, Cloud Deployment, Software-Defined Networking, Market Intelligence
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: iOS Development, Apple iOS, Swift Programming, Mobile Development, Usability, User Interface and User Experience (UI/UX) Design, Data Store, Development Testing, AI Personalization, Wireframing, Data Modeling, User Story, User Interface (UI) Design, Software Testing, Application Programming Interface (API), Web Content Accessibility Guidelines, AI Enablement, Integrated Development Environments, Software Design Patterns, Debugging
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Software Testing, Software Quality Assurance, Acceptance Testing, System Testing, Functional Testing, Software Quality (SQA/SQC), Quality Assurance, Behavior-Driven Development, Unit Testing, Verification And Validation, Test Tools, Test Planning, Integration Testing, User Acceptance Testing (UAT), Test Case, Software Development Life Cycle, Systems Development Life Cycle, User Story, Development Environment, Quality Control
Beginner · Course · 1 - 3 Months

The Expert Academy
Skills you'll gain: Negotiation, Consumer Behaviour, Stakeholder Engagement, Behavioral Economics, Stakeholder Communications, Decision Making, Influencing, Stakeholder Management, Marketing Psychology, Sales, General Sales Practices, Problem Solving, Critical Thinking and Problem Solving, Strategic Decision-Making, Customer Analysis, Business Ethics, Analysis, Overcoming Objections, Persuasive Communication, Trustworthiness
Intermediate · Course · 1 - 4 Weeks