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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Microeconomics: When Markets Fail

    Skills you'll gain: Market Dynamics, Economics, Economics, Policy, and Social Studies, Socioeconomics, Supply And Demand, Market Analysis, Competitive Analysis, Tax, Public Policies, Policy Analysis, Research, and Development, Cost Benefit Analysis, Resource Allocation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    664 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    H

    Harvard Business School Online

    Creating Customer Value

    Skills you'll gain: Value Propositions, Customer experience strategy (CX), Business Strategy, Strategic Thinking, Customer Retention, Customer Analysis, Strategic Marketing, Corporate Strategy, Customer Insights, Cost Benefit Analysis, Revenue Management, Return On Investment, Consumer Behaviour, Branding, Customer experience improvement, Supplier Relationship Management, Financial Analysis, Business Analysis, Market Dynamics, Competitive Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Principles of Public Relations

    Skills you'll gain: Strategic Communication, Public Relations, Communication Planning, Marketing and Public Relations, Corporate Communications, Corporate Sustainability, Ethical Standards And Conduct, Branding, Research, Stakeholder Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    664 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Arizona

    Customer-Focused Entrepreneurship & Service Strategy

    Skills you'll gain: Active Listening, Surveys, Customer Relationship Building, Customer Service, Customer Retention, Team Collaboration, User Feedback, Customer Relationship Management, Loyalty Programs, Customer Insights, Brand Loyalty, Customer experience improvement, Customer Engagement, Customer experience strategy (CX), Customer Analysis, Data-Driven Decision-Making, Employee Engagement, Service Design, Entrepreneurship, Data Presentation

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    3D Printing Applications

    Skills you'll gain: Design Thinking, Intellectual Property, 3D Modeling, Computer-Aided Design, Solution Design, Innovation, Product Development, Social Impact, Manufacturing Processes, Manufacturing and Production, Education and Training, Community Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    691 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Platform Orchestration

    Skills you'll gain: Agentic Workflows, AI Workflows, AI Enablement, Agentic systems, Microsoft Power Platform, Decision Intelligence, Business Transformation, Workflow Management, Digital Transformation, AI Product Strategy, Business Process Automation, Responsible AI, Generative AI Agents, Enterprise Architecture, Software As A Service, Operational Excellence, Organizational Development, Strategic Leadership, Leadership Development, Risk Management

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Python Programming Fundamentals

    Skills you'll gain: Git (Version Control System), GitHub, Version Control, Debugging, Object Oriented Programming (OOP), Unit Testing, Development Testing, Test Case, Programming Principles, Data Structures, Software Development Tools, Algorithms, Maintainability, Python Programming, Software Development, Package and Software Management, Computer Programming, Development Environment, Code Reusability, Scripting

    4.5
    Rating, 4.5 out of 5 stars
    ·
    598 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Xbox Graphic Designer

    Skills you'll gain: Color Theory, User Interface and User Experience (UI/UX) Design, Logo Design, Typography, User Interface (UI), Interaction Design, Figma (Design Software), Adobe Illustrator, Design Reviews, Wireframing, User Interface (UI) Design, Marketing Materials, Marketing Design, Layout Design, Usability, Graphic and Visual Design, Graphic Design, AI powered creativity, Peer Review, Adobe Photoshop

    4.5
    Rating, 4.5 out of 5 stars
    ·
    112 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Industrial IoT Markets and Security

    Skills you'll gain: Real-Time Operating Systems, Internet Of Things, Security Engineering, Information Systems Security, Wireless Networks, Infrastructure Security, General Networking, Cybersecurity, IBM Cloud, Cloud Platforms, Cryptography, Telecommunications, Network Protocols, Market Opportunities, Automation, Emerging Technologies, Embedded Systems, Cloud Deployment, Software-Defined Networking, Market Intelligence

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    629 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Developing iOS apps with Swift

    Skills you'll gain: iOS Development, Apple iOS, Swift Programming, Mobile Development, Usability, User Interface and User Experience (UI/UX) Design, Data Store, Development Testing, AI Personalization, Wireframing, Data Modeling, User Story, User Interface (UI) Design, Software Testing, Application Programming Interface (API), Web Content Accessibility Guidelines, AI Enablement, Integrated Development Environments, Software Design Patterns, Debugging

    4.5
    Rating, 4.5 out of 5 stars
    ·
    35 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Software Testing Fundamentals and Methodologies

    Skills you'll gain: Software Testing, Software Quality Assurance, Acceptance Testing, System Testing, Functional Testing, Software Quality (SQA/SQC), Quality Assurance, Behavior-Driven Development, Unit Testing, Verification And Validation, Test Tools, Test Planning, Integration Testing, User Acceptance Testing (UAT), Test Case, Software Development Life Cycle, Systems Development Life Cycle, User Story, Development Environment, Quality Control

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    Buyer Decision Making: Behaviour, Influence And Ethics

    Skills you'll gain: Negotiation, Consumer Behaviour, Stakeholder Engagement, Behavioral Economics, Stakeholder Communications, Decision Making, Influencing, Stakeholder Management, Marketing Psychology, Sales, General Sales Practices, Problem Solving, Critical Thinking and Problem Solving, Strategic Decision-Making, Customer Analysis, Business Ethics, Analysis, Overcoming Objections, Persuasive Communication, Trustworthiness

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Microeconomics: When Markets Fail: University of Pennsylvania
  • Creating Customer Value: Harvard Business School Online
  • Principles of Public Relations: University of Colorado Boulder
  • Customer-Focused Entrepreneurship & Service Strategy: University of Arizona
  • 3D Printing Applications: University of Illinois Urbana-Champaign
  • Microsoft Platform Orchestration: Microsoft
  • Python Programming Fundamentals: Microsoft
  • Xbox Graphic Designer: Xbox
  • Industrial IoT Markets and Security: University of Colorado Boulder
  • Developing iOS apps with Swift: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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