Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

IE Business School
Skills you'll gain: Marketing Planning, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategy and Techniques, Case Studies, Product Lifecycle Management, Data Analysis, Marketing Communications, Marketing, Data Collection, Product Strategy, Strategic Marketing, Target Market, Marketing Psychology, Marketing Management, Value Propositions, Product Marketing, Market Data
Beginner · Specialization · 3 - 6 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Land Management, Risk Management, Real Estate, Legal Risk, Water Resource Management, Balance Sheet, Food and Beverage, Supply Chain, Environmental Social And Corporate Governance (ESG), Investments, Food Quality Assurance And Control, Risk Mitigation, Business Risk Management, Transportation, Supply Chain, and Logistics, Supply Chain Systems, Asset Management, Financial Analysis, Decision Making, Supply Chain Management, Consumer Behaviour
Intermediate · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Social Network Analysis, Social Sciences, Network Analysis, Social Studies, Data Science, Machine Learning, Computational Thinking, Artificial Intelligence, Data Analysis, Simulations, Big Data, Digital Transformation, Predictive Modeling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Hospitality Services, Hospitality, Hospitality Management, Customer experience improvement, Innovation, Service Management, Hotel Operations, Customer Service, Restaurant Operation, Food and Beverage, Cultural Sensitivity, Digital Transformation, Corporate Sustainability
Beginner · Course · 1 - 4 Weeks
Saïd Business School, University of Oxford
Skills you'll gain: Responsible AI, Artificial Neural Networks, Artificial Intelligence, AI Product Strategy, Generative AI, Deep Learning, Machine Learning, Convolutional Neural Networks, Supervised Learning, Reinforcement Learning, Unsupervised Learning
Beginner · Course · 1 - 3 Months
Emory University
Skills you'll gain: Social Media Marketing, Social Media, Marketing Analytics, Text Mining, Consumer Behaviour, Data Mining, Social Network Analysis, Customer Insights, Market Analysis, Unstructured Data, Trend Analysis, Research
Mixed · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Business Analytics, Business Analysis, Financial Analysis, Strategic Decision-Making, Business Strategy, Organizational Leadership, Analytical Skills, Data-Driven Decision-Making, Complex Problem Solving, Analysis, Market Share, Case Studies, Financial Statements, Marketing, Consumer Behaviour, Decision Making, Team Leadership, Balance Sheet, Working Capital, Branding
Mixed · Course · 1 - 3 Months

Universidad Nacional Autónoma de México
Skills you'll gain: Overcoming Objections, Negotiation, Active Listening, Communication, Relationship Building, Persuasive Communication, Customer Insights, Verbal Communication Skills, Empathy, Needs Assessment
Mixed · Course · 1 - 3 Months

Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Marketing Design, Social Media Marketing, Social Media Content, Marketing Materials, Marketing, Social Media, Branding, Promotional Materials, Loyalty Programs, Advertising, Creative Design, Customer Engagement
Beginner · Guided Project · Less Than 2 Hours

Erasmus University Rotterdam
Skills you'll gain: Economics, Policy, and Social Studies, Economics, Socioeconomics, Sustainable Development, Policy Analysis, Data Analysis, Tax, Environmental Issue, International Relations, Trend Analysis, Investments, Policy Development, Behavioral Economics, Supply And Demand, Data Collection
Beginner · Course · 1 - 3 Months

Emory University
Skills you'll gain: Marketing Analytics, AI Personalization, Data-Driven Decision-Making, Marketing Strategies, Marketing, AI Enablement, Marketing Effectiveness, Responsible AI, Customer experience improvement, Artificial Intelligence, Customer Insights, Data Collection
Beginner · Course · 1 - 3 Months