Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Multiple educators
Skills you'll gain: Data Store, Apache Airflow, Data Modeling, Data Pipelines, Data Storage, Data Storage Technologies, Data Architecture, Requirements Analysis, Data Processing, Data Warehousing, Query Languages, Data Preprocessing, Apache Hadoop, Requirements Elicitation, Vector Databases, Extract, Transform, Load, Data Lakes, Data Integration, Infrastructure as Code (IaC), Data Management
★ 4.7 (617) · Intermediate · Professional Certificate · 3 - 6 Months

Queen Mary University of London
Skills you'll gain: Qualitative Research, Research Methodologies, Surveys, Data Collection, Focus Group, Research, Market Research, Research Design, Sample Size Determination, Survey Creation, Interviewing Skills, Analysis, Probability & Statistics, Case Studies
★ 4.7 (984) · Beginner · Course · 1 - 4 Weeks

Sage Publications
Skills you'll gain: Sales Prospecting, Sales Process, Customer Acquisition Management, Sales, Prospecting and Qualification, Account Strategy, Sales Strategy, Customer Analysis, Lead Generation, Value Propositions, General Sales Practices, Selling Techniques, Sales Management, Customer Insights, Business Research, Customer Relationship Management, Strategic Marketing, Negotiation, Planning, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Salesforce, Sales Enablement, Data Management, Sales Process, Sales Development, Stakeholder Engagement, Customer Relationship Management (CRM) Software, Marketing Automation, Customer Relationship Management, Data Security, Security Management, Customer Engagement, User Accounts, Customer Success Management, Marketing Management, Cloud-Based Integration, Customer Communications Management, Account Management, Automation, Business Reporting
★ 4.3 (220) · Beginner · Course · 1 - 4 Weeks
University of Colorado Boulder
Skills you'll gain: Digital Advertising, Online Advertising, Advertising, Advertising Campaigns, Contextual Advertising, Pay Per Click Advertising, Performance marketing, Marketing, Paid media, Digital Marketing, Data Ethics, Data-Driven Marketing, Campaign Management, Business Metrics, Augmented Reality, Customer Data Management, Bidding
★ 4.6 (461) · Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Microsoft Copilot, Generative AI, Responsible AI, Microsoft Teams, Microsoft Excel, Prompt Patterns, AI Orchestration, Analytics, AI literacy, Data Analysis, Prompt Engineering, AI Workflows, LLM Application, Email Automation, Advanced Analytics, Performance Reporting, Collaboration, Project Coordination, Proposal Development, Content Creation
Beginner · Professional Certificate · 3 - 6 Months

John Wiley & Sons
Skills you'll gain: Facebook, digital literacy, Fundraising, Fundraising and Crowdsourcing, Social Media, Social Media Content, Social Media Marketing, Social Media Management, Social Media Strategy, Shared Media, Safety and Security, Communication, Security Awareness, Personally Identifiable Information, Event Management, Group Policy, Relationship Building, Content Scheduling, Web Presence, Information Privacy
Beginner · Specialization · 3 - 6 Months

Duke University
Skills you'll gain: Deep Learning, MLOps (Machine Learning Operations), Responsible AI, Model Evaluation, Data Ethics, Data Management, Experience Design, Unsupervised Learning, Model Training, Machine Learning Methods, User Experience Design, Classification And Regression Tree (CART), Data Quality, Model Deployment, Human Centered Design, Machine Learning, Project Management, Product Management, Product Design, Data Science
★ 4.7 (1.2K) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Dashboard Creation, Real Time Data, Model Deployment, Google Cloud Platform, Feature Engineering, PySpark, Data Lakes, Dataflow, Data Pipelines, Cloud Storage, Data Import/Export, Big Data, Apache Spark, Data Governance, Apache Hadoop, Dashboard, Apache Kafka, Tensorflow, Data Store, Data Warehousing
★ 4.6 (4.9K) · Intermediate · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Data Warehousing, Data Modeling, Oracle Cloud Applications, Metadata Management, Performance Tuning, Data Governance, Application Lifecycle Management, Performance Improvement, Security Controls, Release Management, Semantic Web, Service Level, Data Mapping, Business Administration, Cloud Computing Architecture, Data Persistence, Change Control, Change Management, Data Validation
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Data Visualization, Data Presentation, Responsible AI, Prompt Engineering, Prompt Patterns, Data Analysis, Spreadsheet Software, AI Enablement
★ 4.8 (1K) · Beginner · Course · 1 - 4 Weeks

Sage Publications
Skills you'll gain: Human Resource Management, Human Resources Management and Planning, Human Resources, Talent Recruitment, Human Capital, Diversity Equity and Inclusion Initiatives, HR Tech, Human Resource Strategy, People Analytics, Employee Retention, Recruitment, Human Relations Movement, Talent Management, Employee Relations, Human Resource Policies, Performance Appraisal, Compensation Management, Talent Acquisition, Employee Engagement, Business Development
Beginner · Specialization · 3 - 6 Months