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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Pennsylvania

    AI Fundamentals for Non-Data Scientists

    Skills you'll gain: Machine Learning Methods, Generative AI, Data Management, Generative Model Architectures, Big Data, Statistical Machine Learning, Applied Machine Learning, Machine Learning Algorithms, Generative Adversarial Networks (GANs), Machine Learning, AI Product Strategy, Large Language Modeling, Customer Data Management, AI literacy, Autoencoders, Model Optimization, Deep Learning, Model Evaluation, Algorithms, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1K reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Microeconomics Principles

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Behavioral Economics, Social Sciences, Resource Allocation, Market Analysis, Socioeconomics, Consumer Behaviour, Decision Making, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SAS

    Getting Started with SAS Programming

    Skills you'll gain: SAS (Software), Statistical Reporting, Data Import/Export, Data Validation, Data Access, Data Manipulation, Statistical Programming, Exploratory Data Analysis, Data Analysis Software, Data Preprocessing, Data Analysis, Data Transformation, SQL, Data Presentation, Microsoft Excel, Descriptive Statistics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.2K reviews

    Beginner · Course · 1 - 3 Months

  • P

    Pontificia Universidad Católica del Perú

    Design Thinking - Parte 1: Descubre tu solución de negocio con IA Generativa

    Skills you'll gain: Design Thinking, Competitive Analysis, Solution Design, Competitive Intelligence, Human Centered Design, User Research, Generative AI Agents, Needs Assessment, Social Impact, Market Analysis, Strategic Decision-Making, Innovation, AI literacy, Qualitative Research, Persona Development, Consumer Behaviour

    Mixed · Course · 1 - 3 Months

  • B

    Board Infinity

    Prepare for CFA Level 1: Equity Investments and Valuation

    Skills you'll gain: Equities, Financial Market, Competitive Analysis, Capital Markets, Financial Trading, Investments, Business Valuation, Market Analysis, Financial Modeling, Business Strategies, Securities Trading, Financial Analysis, Investment Management, Finance, Market Dynamics, Portfolio Management, Benchmarking, Financial Forecasting

    Beginner · Course · 1 - 3 Months

  • S

    SkillUp

    Product Management Certification

    Skills you'll gain: New Product Development, Product Management, Product Development, Innovation, Product Lifecycle Management, Product Roadmaps, Product Planning, Product Strategy, Project Management Life Cycle, Product Design, Drive Engagement, Product Marketing, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Communication Planning, Project Planning, Registration, Leadership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    610 reviews

    Beginner · Specialization · 3 - 6 Months

  • G

    Google

    Цифровий маркетинг і електронна комерція від Google

    Skills you'll gain: Email Marketing, Paid media, Order Fulfillment, Media Planning, Social Media Campaigns, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Order Processing, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Order Management, Content Creation, Marketing Planning, Customer Relationship Management, Customer Retention, Journey Mapping, Content Performance Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • E

    EDUCBA

    Technical Analysis: Momentum & Volume Signals

    Skills you'll gain: Technical Analysis, Market Trend, Financial Trading, Trend Analysis, Market Data, Securities Trading, Financial Market, Market Analysis, Market Dynamics, Histogram

    Mixed · Course · 1 - 4 Weeks

  • W

    Whizlabs

    Microsoft 365 Productivity: Apps, Teams & Management

    Skills you'll gain: Microsoft 365, Microsoft Office, Microsoft Teams, Productivity Software, Collaborative Software, Cloud Deployment, Microsoft Outlook, Application Deployment, People Analytics, Computing Platforms, Microsoft Excel, Microsoft PowerPoint, Billing, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • G

    Google

    Go Beyond the Numbers: Translate Data into Insights

    Skills you'll gain: Data Storytelling, Data Visualization, Exploratory Data Analysis, Data Visualization Software, Data Presentation, Data Ethics, Tableau Software, Data Analysis, Data Cleansing, Data Manipulation, Data Transformation, Data Preprocessing, Data Wrangling, Technical Communication, Data Quality, Data Validation, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    911 reviews

    Advanced · Course · 1 - 3 Months

  • U

    University of Michigan

    Influencing People

    Skills you'll gain: Influencing, Persuasive Communication, Leadership, Leadership Development, Professional Networking, Relationship Building, Public Speaking, Rapport Building, Decision Making, Communication, People Development, Tactfulness, Relationship Management, Social Skills, Trustworthiness, Independent Thinking, Organizational Structure

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Data Cleaning with Power BI

    Skills you'll gain: Data Quality, Power BI, Data Analysis Expressions (DAX), Data Cleansing, Data Modeling, Data Management, Data Transformation, Data Preprocessing, Data Manipulation, Data Wrangling, Data Validation, Data Integration, Data Processing, Data Analysis, Data Visualization Software, Query Languages, Data Visualization

    Beginner · Course · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • AI Fundamentals for Non-Data Scientists: University of Pennsylvania
  • Microeconomics Principles: University of Illinois Urbana-Champaign
  • Getting Started with SAS Programming: SAS
  • Design Thinking - Parte 1: Descubre tu solución de negocio con IA Generativa: Pontificia Universidad Católica del Perú
  • Prepare for CFA Level 1: Equity Investments and Valuation: Board Infinity
  • Product Management Certification: SkillUp
  • Цифровий маркетинг і електронна комерція від Google: Google
  • Technical Analysis: Momentum & Volume Signals: EDUCBA
  • Microsoft 365 Productivity: Apps, Teams & Management: Whizlabs
  • Go Beyond the Numbers: Translate Data into Insights: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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