• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Financial Analysis, Reporting & Decision Making

    Skills you'll gain: Budget Management, Cost Accounting, Internal Auditing, Financial Reporting, Financial Statement Analysis, Financial Statements, Internal Controls, Auditing, Budgeting, Variance Analysis, Cost Control, Financial Forecasting, Performance Measurement, Performance Reporting, Financial Data, Business Process Reengineering, Big Data, Analytics, Financial Management, Business

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Beginner · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Technical Trading Strategies & Market Analysis

    Skills you'll gain: Technical Analysis, Market Trend, Market Dynamics, Financial Trading, Financial Market, Market Analysis, Trend Analysis, Graphing, Business

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Market Research Analyst: AI, Power BI, SurveyMonkey skilled

    Skills you'll gain: Persona Development, Market Intelligence, Dashboard Creation, Dashboard, Data Visualization, Qualitative Research, Competitive Intelligence, Competitive Analysis, Tidyverse (R Package), Data Storytelling, Data Presentation, Trend Analysis, Market Research, Data Ethics, Power BI, LinkedIn, Business Intelligence, Data Analysis, R Programming, Strategic Thinking

    Beginner · Professional Certificate · 3 - 6 Months

  • M

    Meta

    Data-Driven Community Management

    Skills you'll gain: Content Performance Analysis, Social Media Analytics, Content Optimization, AI Personalization, Data Analysis, Data Literacy, Analytics, Key Performance Indicators (KPIs), Driving engagement, AI Enablement, Trend Analysis, Data-Driven Decision-Making, Strategic Decision-Making, Content Strategy, Benchmarking, A/B Testing, Customer Retention, User Feedback, Data Presentation, Goal Setting

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    TAM to Go/No-Go: Market Research and Growth Strategy

    Skills you'll gain: Market Share, Competitive Analysis, Trend Analysis, Return On Investment, Competitive Intelligence, Market Trend, Revenue Forecasting, Market Analysis, Demand Planning, Market Research, Growth Strategies, Forecasting, Go To Market Strategy, Business Strategy, Business Research, Market Opportunities, Data-Driven Decision-Making, Strategic Decision-Making, Analytical Skills, Research Methodologies

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Glasgow

    MBA Essentials

    Skills you'll gain: Leadership and Management, Business Administration, Leadership Studies, Supply Chain, Marketing Strategies, Digital Transformation, Supply Chain Management, Organizational Change, Business Leadership, Sustainable Business, Marketing, Financial Data, Business Operations, Business Management, Strategic Marketing, Innovation, Corporate Sustainability, Accounting, Change Management, Project Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    253 reviews

    Intermediate · Course · 1 - 4 Weeks

  • 2

    28DIGITAL

    Value Creation Through Innovation

    Skills you'll gain: Closing (Sales), Business Modeling, Cold Calling, Design Thinking, Customer Analysis, Entrepreneurship, Selling Techniques, Market Opportunities, Innovation, Sales Process, Market Research, Market Analysis, Target Market, Marketing, General Sales Practices, Ideation, Marketing Strategy and Techniques, Marketing Strategies, Business Strategy, Strategic Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    724 reviews

    Intermediate · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Trade Chart Patterns: Flags, Triangles & Ranges

    Skills you'll gain: Technical Analysis, Market Dynamics, Market Trend, Financial Trading, Risk Management, Market Data, Trend Analysis, Risk Analysis, Securities Trading, Market Analysis, Consolidation

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Stakeholder & Strategic Alignment

    Skills you'll gain: Stakeholder Management, Stakeholder Engagement, People Analytics, Stakeholder Communications, Workforce Planning, Stakeholder Analysis, Human Resource Strategy, Human Resources, Organizational Strategy, Business Priorities, Organizational Structure, Management Reporting, Communication Planning, Data Storytelling, Business Metrics, Matrix Management, Strategic Decision-Making, Reconciliation, Strategic Planning, Strategic Prioritization

    Advanced · Course · 1 - 3 Months

  • O

    Olay

    Introduction to Cosmetic Science and Ingredients

    Skills you'll gain: Quality Control, Statistical Process Controls, Laboratory Procedures, Laboratory Testing, Ideation, Market Analysis, Good Manufacturing Practices, Product Quality (QA/QC), Feasibility Studies, Chemistry, Quality Assurance, Regulatory Compliance, Quality Management, Performance Testing, Customer Insights, Safety Standards, Product Design, Biochemistry, General Science and Research, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    574 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Microeconomics Principles

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Behavioral Economics, Social Sciences, Resource Allocation, Market Analysis, Socioeconomics, Consumer Behaviour, Decision Making, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Data Foundations & Methods

    Skills you'll gain: People Analytics, Report Writing, Statistical Reporting, Data Literacy, Business Reporting, Management Reporting, Data Presentation, Excel Formulas, Data Storytelling, Data Analysis, Business Writing, Microsoft Excel, Analytics, Statistical Methods, Plot (Graphics), Technical Communication, Statistical Hypothesis Testing, Executive Presence, Stakeholder Communications, Persuasive Communication

    Advanced · Course · 1 - 3 Months

1…117118119…493

In summary, here are 10 of our most popular marketing analytics courses

  • Financial Analysis, Reporting & Decision Making: EDUCBA
  • Technical Trading Strategies & Market Analysis: EDUCBA
  • Market Research Analyst: AI, Power BI, SurveyMonkey skilled: Coursera
  • Data-Driven Community Management: Meta
  • TAM to Go/No-Go: Market Research and Growth Strategy: Coursera
  • MBA Essentials: University of Glasgow
  • Value Creation Through Innovation: 28DIGITAL
  • Trade Chart Patterns: Flags, Triangles & Ranges: EDUCBA
  • Stakeholder & Strategic Alignment: Coursera
  • Introduction to Cosmetic Science and Ingredients: Olay

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok