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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Technology & Software Sales Fundamentals

    Skills you'll gain: Account Strategy, Account Management, Selling Techniques, Technical Sales, Sales Territory Management, Cold Calling, Sales Process, Sales Strategy, Closing (Sales), Customer Relationship Building, Customer Engagement, B2B Sales, Consultative Selling, Customer Relationship Management, Solution Selling, Generative AI Agents, Lead Generation, Overcoming Objections, Return On Investment, Predictive Analytics

    ★ 4.6 (513) · Intermediate · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Forex Trading and Technical Analysis

    Skills you'll gain: Technical Analysis, Market Trend, Trend Analysis, Financial Trading, Financial Market, Risk Management, Market Data, Marketing Psychology, Market Dynamics, Market Analysis, Risk Analysis, Financial Analysis, Performance Analysis, Risk Control, Test Automation, Analysis, Forecasting, Order Entry, Model Evaluation, Order Management

    Beginner · Specialization · 3 - 6 Months

  • P

    Packt

    Digital Productivity Toolkit for Beginners

    Skills you'll gain: QuickBooks (Accounting Software), Canva (Software), Business Intelligence, Calendar Management, Productivity Software, Business Intelligence Software, Customer Relationship Management (CRM) Software, Presentations, Sales Pipelines, Google Workspace, Accounting Software, Business Analytics, Customer Relationship Management, Accounting and Finance Software, Collaborative Software, Workflow Management, Project Management, Process Design, Teamwork, Financial Management

    Beginner · Course · 3 - 6 Months

  • P

    Packt

    Advanced Power BI Integration, AI, and Governance Strategies

    Skills you'll gain: Capacity Management, Data Loss Prevention, Power BI, Resource Management, Data Security, Microsoft Power Platform, Microsoft Teams, Microsoft Copilot, Microsoft 365, Data Governance, Data Management, Microsoft Office, Business Intelligence, Data Integration, AI Enablement, AI Product Strategy, Governance, Data Analysis, Data Analysis Software

    Advanced · Course · 1 - 3 Months

  • U

    Universidad Nacional Autónoma de México

    Fundamentos Estratégicos Empresariales

    Skills you'll gain: Business Planning, ISO 9000 Series, Quality Management Systems, Strategic Marketing, Organizational Strategy, Marketing, Governance, Stakeholder Analysis, Financial Statement Analysis, Corporate Strategy, Financial Analysis, Marketing Planning, Financial Statements, Operations Management, Working Capital, Organizational Structure, Financial Data, Business Strategies, Market Analysis, Market Research

    ★ 4.7 (1.8K) · Beginner · Specialization · 3 - 6 Months

  • U

    University of Michigan

    Influencing People

    Skills you'll gain: Influencing, Persuasive Communication, Leadership, Leadership Development, Professional Networking, Relationship Building, Public Speaking, Rapport Building, Decision Making, Communication, People Development, Tactfulness, Relationship Management, Social Skills, Trustworthiness, Independent Thinking, Organizational Structure

    ★ 4.8 (4.3K) · Beginner · Course · 1 - 4 Weeks

  • S

    Skillshare

    Writing Mastery: Ideas, Craft & Copy

    Skills you'll gain: Copywriting, Creative Thinking, Writing and Editing, Concision, Creativity, Persuasive Communication, Editing, Writing, Storytelling, Grammar, Blogs, Business Writing, Marketing Materials, Content Creation, Journals, Growth Mindedness, Content Marketing, Value Propositions, Empowerment, Social Media Content

    Beginner · Specialization · 1 - 3 Months

  • E

    EDUCBA

    Financial Analysis, Reporting & Decision Making

    Skills you'll gain: Budget Management, Cost Accounting, Internal Auditing, Financial Reporting, Financial Statement Analysis, Financial Statements, Internal Controls, Auditing, Budgeting, Variance Analysis, Cost Control, Financial Forecasting, Performance Measurement, Performance Reporting, Financial Data, Business Process Reengineering, Big Data, Analytics, Financial Management, Business

    ★ 4.9 (10) · Beginner · Specialization · 3 - 6 Months

  • U

    University of California, Davis

    Computational Social Science

    Skills you'll gain: Network Analysis, Social Network Analysis, Data Wrangling, Natural Language Processing, Web Scraping, Data Cleansing, Social Sciences, Data Ethics, Databases, Artificial Intelligence, Research, Social Media Analytics, Simulations, Text Mining, Big Data, Applied Machine Learning, Systems Thinking, Data Preprocessing, Data Science, Agentic systems

    ★ 4.6 (1.3K) · Beginner · Specialization · 3 - 6 Months

  • R

    Rice University

    Fundamentals of Computing

    Skills you'll gain: Computational Thinking, Event-Driven Programming, Algorithms, Combinatorics, Graph Theory, Programming Principles, Application Development, Object Oriented Programming (OOP), Data Structures, Theoretical Computer Science, Probability, Video Game Development, Bioinformatics, Interactive Design, Animation and Game Design, Python Programming, Data Analysis, Program Development, Computer Science, Computer Programming

    ★ 4.8 (4.1K) · Beginner · Specialization · 3 - 6 Months

  • K

    Kennesaw State University

    Innovation That Works with Professor Jagdish Sheth

    Skills you'll gain: Competitive Analysis, Innovation, Cybersecurity, Cyber Attacks, Digital Transformation, Market Dynamics, Cyber Security Strategy, Security Awareness, Business Transformation, Business Strategy, Market Share, New Product Development, Cyber Governance, Cyber Risk, Product Development, Market Analysis, Cost Reduction, Growth Strategies, Commercialization, Business

    Beginner · Specialization · 1 - 3 Months

  • S

    Saïd Business School, University of Oxford

    AI and Content Recommendation

    Skills you'll gain: AI Personalization, Generative Engine Optimization (GEO), Machine Learning Methods, Media Strategy, Responsible AI, Machine Learning Algorithms, Machine Learning, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Data Ethics, AI Enablement, Content Performance Analysis, Algorithms, Driving engagement, Generative AI, Marketing, Marketing Communications, Data Storytelling, Target Audience, Strategic Thinking

    Intermediate · Course · 1 - 3 Months

1…117118119…493

In summary, here are 10 of our most popular marketing analytics courses

  • Technology & Software Sales Fundamentals: Coursera
  • Forex Trading and Technical Analysis: EDUCBA
  • Digital Productivity Toolkit for Beginners: Packt
  • Advanced Power BI Integration, AI, and Governance Strategies: Packt
  • Fundamentos Estratégicos Empresariales: Universidad Nacional Autónoma de México
  • Influencing People: University of Michigan
  • Writing Mastery: Ideas, Craft & Copy: Skillshare
  • Financial Analysis, Reporting & Decision Making: EDUCBA
  • Computational Social Science: University of California, Davis
  • Fundamentals of Computing: Rice University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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