Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

University of California, Santa Barbara
Skills you'll gain: Legal Risk, Business Ethics, Business Risk Management, Law, Regulation, and Compliance, Court Systems, Commercial Laws, Risk Management, Arbitration, Vendor Contracts, Regulatory Compliance, Ethical Standards And Conduct, Personal Injury Law, Contract Management, Regulation and Legal Compliance, Mediation, Litigation and Civil Justice, Conflict Management, Public Policies
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Brainstorming, Design Thinking, Innovation, Ideation, Stakeholder Analysis, Creative Thinking, User Research, Journey Mapping, Human Centered Design, Stakeholder Engagement, Design Research, Project Scoping, Planning, Persona Development, Design Strategies, Project Planning, Value Engineering, Product Development, Strategic Thinking, Creativity
Beginner · Specialization · 3 - 6 Months
Madecraft
Skills you'll gain: Composure, Positivity, Storytelling, Non-Verbal Communication, Oral Expression, Executive Presence, Presentations, Assertiveness, Employee Coaching, Public Speaking, Persuasive Communication, Professionalism, Verbal Communication Skills, Influencing, Leadership, Professional Development, Goal Setting, Communication, Resilience, Trustworthiness
Beginner · Course · 1 - 3 Months

Macquarie University
Skills you'll gain: Business Strategy, Design Thinking, Supply Chain, Strategic Thinking, Supply Chain Planning, Business Ethics, Supply Chain Management, Corporate Sustainability, Sustainable Business, Customer Analysis, Emerging Technologies, Organizational Strategy, Strategic Marketing, Growth Strategies, Supply Chain Systems, Strategic Sourcing, Corporate Strategy, Environmental Social And Corporate Governance (ESG), Digital Transformation, Innovation
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Responsible AI, Data Ethics, Artificial Intelligence, AI literacy, Business Ethics, AI Product Strategy, Accountability, Ethical Standards And Conduct
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Responsible AI, Data Ethics, Data Strategy, AI Enablement, AI Product Strategy, Data Governance, Business Strategies, Corporate Strategy, General Data Protection Regulation (GDPR), Personally Identifiable Information, Data Security, Governance, Business Transformation, Law, Regulation, and Compliance, Artificial Intelligence, Risking, Big Data, Machine Learning, Model Deployment, Innovation
Beginner · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Supplier Management, Business Planning, Entrepreneurship, Supplier Performance Management, Business Strategies, Supplier Relationship Management, New Business Development, Growth Strategies, Business Development, Business Strategy, Business Modeling, Business Valuation, Entrepreneurial Finance, Sales Presentations, Market Opportunities, Financial Analysis, Strategic Thinking, Strategic Marketing, Competitive Analysis, Market Analysis
Beginner · Course · 1 - 3 Months
Chris Croft Training
Skills you'll gain: Project Schedules, Project Planning, Project Management, Project Management Life Cycle, Project Implementation, Project Risk Management, Project Management Institute (PMI) Methodology, Project Controls, Milestones (Project Management), Project Scoping, Project Design, Project Coordination, Agile Project Management, Project Management Software, Project Portfolio Management, Project Estimation, Project Performance, Stakeholder Management, Project Documentation, Stakeholder Communications
Beginner · Specialization · 3 - 6 Months
Madecraft
Skills you'll gain: Social Network Analysis, Fraud detection, Network Analysis, Network Model, Databases, Analytics, Social Media Analytics, Relational Databases, Query Languages, Database Design, Marketing Analytics, Solution Design
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft Copilot, Prompt Engineering, Customer Insights, Sales Strategy, Customer Analysis, Competitive Analysis, Sales Enablement, Microsoft 365, Persona Development, Data Cleansing, Sales Management, Sales, Anomaly Detection, Customer Relationship Management (CRM) Software, Marketing Operations, Personalized Campaigns, Marketing Analytics, Data-Driven Marketing, Marketing Design, Data Validation
Beginner · Specialization · 3 - 6 Months

The Expert Academy
Skills you'll gain: B2B Sales, Sales, Negotiation, Consumer Behaviour, Contract Negotiation, Sales Strategy, Rapport Building, Closing (Sales), Customer Relationship Building, Communication Strategies, Relationship Building, Communication, Sales Prospecting, Influencing, Overcoming Objections, Business Communication, Business Relationship Management, Customer Relationship Management, Collaboration, Psychology
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Customer Retention, HubSpot CRM, Brand Awareness, Surveys, Survey Creation, Marketing Analytics, Google Analytics, Customer Analysis, Customer Service, Customer Relationship Management (CRM) Software, Customer Insights, Brand Loyalty, Customer Relationship Management, Customer Data Management, A/B Testing, AI Product Strategy, Target Audience, Data Analysis, Digital Marketing, Performance Measurement
Intermediate · Specialization · 3 - 6 Months