• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • A B Testing

A/B Testing Courses

A/B testing courses can help you learn experimental design, statistical analysis, and user behavior insights. You can build skills in hypothesis formulation, result interpretation, and optimizing conversion rates. Many courses introduce tools like Google Optimize, Optimizely, and Adobe Target, which facilitate the implementation of tests and analysis of outcomes, allowing you to apply your skills in real-world marketing and product development scenarios.


Popular A/B Testing Courses and Certifications


  • Status: Preview
    Preview
    U

    Universidade de São Paulo

    Off the Clock: The Many Faces of Time

    Skills you'll gain: Timelines, Cultural Diversity, Anthropology, Liberal Arts, Psychology, Environmental Science, Physics, Biology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Marketing Analytics

    Skills you'll gain: Marketing Analytics, Marketing Budgets, Marketing Effectiveness, Marketing Strategies, Resource Allocation, Customer Retention, Regression Analysis, Customer Analysis, Predictive Analytics, Brand Management, Market Share, Business Metrics, Statistical Analysis, Return On Investment, Trend Analysis, A/B Testing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.4K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM iOS and Android Mobile App Developer

    Skills you'll gain: Prompt Engineering, React Native, Software Development Life Cycle, Flutter (Software), Large Language Modeling, LLM Application, Software Architecture, Swift Programming, Mobile Development, Apple Xcode, Android Studio, User Centered Design, Android Development, Apple iOS, Responsible AI, GitHub, Git (Version Control System), Cascading Style Sheets (CSS), Front-End Web Development, AI Personalization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta Back-End Developer

    Skills you'll gain: Full-Stack Web Development, Version Control, Restful API, Data Structures, Unix Commands, Bootstrap (Front-End Framework), Git (Version Control System), API Testing, Back-End Web Development, Django (Web Framework), Relational Databases, Front-End Web Development, Object Oriented Programming (OOP), Database Management Systems, HTML and CSS, Unit Testing, Algorithms, Python Programming, Computer Programming, Cloud Hosting

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta Web Development Fundamentals

    Skills you'll gain: Responsive Web Design, Cascading Style Sheets (CSS), HTML and CSS, Back-End Web Development, Relational Databases, Object Oriented Programming (OOP), Database Management Systems, Bootstrap (Front-End Framework), SQL, Database Design, Databases, Front-End Web Development, Database Administration, Unit Testing, MySQL, Test Driven Development (TDD), Computer Programming, Pseudocode, Django (Web Framework), Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Applied Data Science with Python

    Skills you'll gain: Matplotlib, Network Analysis, Social Network Analysis, Feature Engineering, Data Visualization, Pandas (Python Package), Plot (Graphics), Data Visualization Software, Interactive Data Visualization, Model Evaluation, Applied Machine Learning, Supervised Learning, Text Mining, Scikit Learn (Machine Learning Library), Statistical Analysis, Data Manipulation, Graph Theory, Data Preprocessing, Natural Language Processing, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Data Analytics

    Skills you'll gain: Data Wrangling, Big Data, Data Analysis, Statistical Analysis, Data Cleansing, Apache Hadoop, Apache Hive, Data Processing, Data Mart, Data Science, Data Warehousing, Apache Spark, Data Visualization, Data Lakes, Data Collection, Data Visualization Software, Microsoft Excel

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Applied DevOps Engineering

    Skills you'll gain: Open Web Application Security Project (OWASP), OpenShift, CI/CD, Continuous Integration, Serverless Computing, Agile Software Development, Scrum (Software Development), Test Driven Development (TDD), Jenkins, Software Testing, Behavior-Driven Development, Code Coverage, Agile Methodology, Containerization, Cloud-Native Computing, DevOps, Kubernetes, Application Security, Grafana, System Monitoring

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7.9K reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Python 3 Programming

    Skills you'll gain: JSON, Computer Vision, Application Programming Interface (API), Image Analysis, Unit Testing, Object Oriented Programming (OOP), Data Processing, Restful API, Debugging, Object Oriented Design, Jupyter, Programming Principles, Web Scraping, Python Programming, Computer Programming, Data Import/Export, Integrated Development Environments, Data Manipulation, Data Structures, Functional Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    23K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Meta

    Meta Marketing Analytics

    Skills you'll gain: Marketing Analytics, Descriptive Statistics, Data Visualization, Key Performance Indicators (KPIs), Marketing Effectiveness, Target Audience, Marketing Strategies, Business Analytics, Analytics, Statistical Hypothesis Testing, Data Processing, Data Analysis, Statistical Inference, Data Visualization Software, Spreadsheet Software, Pandas (Python Package), A/B Testing, Data Collection, Marketing, Interviewing Skills

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.3K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Conduct UX Research and Test Early Concepts

    Skills you'll gain: UI/UX Research, Usability Testing, Presentations, User Experience Design, User Research, Mobile Development, Data Ethics, User Centered Design, Prototyping, Research Methodologies, Wireframing, Interviewing Skills, Information Privacy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize AI: Build Robust Ensemble Models

    Skills you'll gain: Model Deployment, Model Evaluation, Decision Tree Learning, MLOps (Machine Learning Operations), Data-Driven Decision-Making, Applied Machine Learning, Analytics, A/B Testing, Predictive Modeling, Machine Learning, Predictive Analytics, Statistical Hypothesis Testing, Statistical Methods, Scalability, Machine Learning Algorithms, Random Forest Algorithm, Performance Testing, Performance Analysis, Statistical Analysis, Classification Algorithms

    Intermediate · Course · 1 - 4 Weeks

Searches related to a/b testing

bayesian statistics: excel to python a/b testing
generate visuals for a/b testing success
1…118119120…834

In summary, here are 10 of our most popular a/b testing courses

  • Off the Clock: The Many Faces of Time: Universidade de São Paulo
  • Marketing Analytics: University of Virginia
  • IBM iOS and Android Mobile App Developer: IBM
  • Meta Back-End Developer: Meta
  • Meta Web Development Fundamentals: Meta
  • Applied Data Science with Python: University of Michigan
  • Introduction to Data Analytics: IBM
  • IBM Applied DevOps Engineering: IBM
  • Python 3 Programming: University of Michigan
  • Meta Marketing Analytics: Meta

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok