• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Global Marketing

Global Marketing Courses

Global marketing courses can help you learn market segmentation, brand positioning, digital marketing strategies, and consumer behavior analysis. You can build skills in cross-cultural communication, campaign management, and leveraging social media for global outreach. Many courses introduce tools like Google Analytics for tracking campaign performance, HubSpot for managing customer relationships, and social media platforms for executing marketing strategies.

Popular Global Marketing Courses and Certifications


  • F

    Fractal Analytics

    Generative AI for Business Consultants

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, Data Ethics, AI literacy, Management Consulting, Artificial Intelligence, Business Consulting, Consulting, AI Enablement, Risking, Microsoft Copilot, Quality Assurance, AI powered creativity, Market Intelligence, Market Research, Solution Design, Automation, Report Writing, Critical Thinking

    4.7 stars, 454 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (454) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • T

    Tecnológico de Monterrey

    ¿Qué hacer con tu estrategia digital en tiempos de cambio?

    Skills you'll gain: Customer Engagement, Target Market, Digital Advertising, Digital Analysis, Customer Retention, Customer Relationship Building, Search Engine Optimization, Sales Prospecting, Brand Loyalty, Digital Media Strategy, Lead Generation, Digital Marketing, Marketing Strategies, Strategic Communication, Customer experience strategy (CX), Digital Marketing Tools, Cash Flows, Web Analytics

    4.9 stars, 153 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (153) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    Illinois Tech

    Innovation and International Strategy

    Skills you'll gain: Product Lifecycle Management, Product Strategy, Innovation, Global Marketing, Business Strategy, Market Analysis, Market Opportunities, Competitive Analysis, Technology Strategies, Growth Strategies, New Business Development, Strategic Thinking, Corporate Strategy, Market Dynamics, Target Market

    4.8 stars, 51 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (51) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • F

    Fundação Instituto de Administração

    Comércio Internacional

    Skills you'll gain: Transportation, Supply Chain, and Logistics, International Finance, Transportation Operations, International Relations, Transportation Management, Tax Laws, Tax, General Shipping and Receiving, Logistics Management, Logistics, Global Marketing, Export Control, Competitive Analysis, Insurance, Payment Systems, Risk Management, Shipping and Receiving, Strategic Partnership, Strategic Decision-Making, Strategic Thinking

    4.8 stars, 147 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (147) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • I

    IESE Business School

    Communicating with Presence

    Skills you'll gain: Persuasive Communication, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Communication Planning, Oral Expression, Public Relations, Digital Media Strategy, Digital Marketing, Leadership, Stakeholder Communications

    4.8 stars, 204 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.8 (204) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • N

    Northeastern University

    Healthcare Trends for Business Professionals

    Skills you'll gain: Value-Based Care, Journey Mapping, Healthcare Industry Knowledge, Health Systems, Health Informatics, Organizational Change, Managed Care, Quality Assurance, Change Management, Decision Support Systems, Health Care, Data Quality, AI Enablement, Care Management, Patient-centered Care, Business Analytics, Data Compilation, AI Product Strategy, Health Policy, Scientific Methods

    4.5 stars, 215 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (215) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • S

    SkillUp

    UI/UX Design Fundamentals & Prototyping with Generative AI

    Skills you'll gain: User Research, UI/UX Research, User Interface and User Experience (UI/UX) Design, User Interface (UI), User Experience, UI/UX Strategy, User Centered Design, Responsive Web Design, UI Components, Figma (Design Software), Wireframing, Responsible AI, Prototyping, Persona (User Experience), Usability Testing, Experience Design, Human Centered Design, Ideation, Brainstorming, Animations

    4.5 stars, 92 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (92) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    Universidad Austral

    Publicidad Digital con Google AdWords

    Skills you'll gain: Google Ads, Campaign Management, Marketing Budgets, Pay Per Click Advertising, Keyword Research, Performance Metric, Contextual Advertising, Performance Analysis, Online Advertising, Digital Advertising, Budget Management, Search Engine Marketing, Advertising Campaigns, Paid media, Advertising, Bidding, Target Audience, Network Model

    4.6 stars, 281 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (281) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IBM

    Introduction to UX/UI Design

    Skills you'll gain: User Experience, Adobe XD, Design Thinking, User Research, Wireframing, Augmented and Virtual Reality (AR/VR), Emerging Technologies, Collaborative Software, Prototyping, Software Development Life Cycle

    4.7 stars, 110 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (110) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • B

    Board Infinity

    Foundations of Management Consulting: Strategies & Tools

    Skills you'll gain: Selling Techniques, Operations, Supply Chain, Business Operations, Supply Management, Marketing, Promotional Strategies, Advertising, Profit and Loss (P&L) Management, Cost Benefit Analysis, Business Analysis Tools, Case Studies, Corporate Strategy, Go To Market Strategy, Market Analysis, Revenue Management, Strategic Marketing, Customer Analysis, Complex Problem Solving

    4.3 stars, 40 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.3 (40) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • Y

    Yale University

    Creating Change through Social Entrepreneurship

    Skills you'll gain: Social Impact, Design Thinking, Community Outreach, Organizational Structure, Stakeholder Engagement, Human Centered Design, Entrepreneurship, Communication Planning, Research and Design, Business Modeling, Governance, Communication, Advocacy, Sustainable Business, Innovation, Program Evaluation, Fundraising, Entrepreneurial Finance

    4.9 stars, 181 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (181) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    Universidade de São Paulo

    Introdução à Análise Macroeconômica

    Skills you'll gain: Economics, Financial Policy, Financial Systems, Financial Market, International Finance, Business Economics, Tax, Economic Development, Fiscal Management, Investments, Policy Analysis, Market Dynamics, Analysis, Supply And Demand, Consumer Behaviour, Expectation Management

    4.8 stars, 345 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (345) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
1…122123124…391

In summary, here are 10 of our most popular global marketing courses

  • Generative AI for Business Consultants: Fractal Analytics
  • ¿Qué hacer con tu estrategia digital en tiempos de cambio?: Tecnológico de Monterrey
  • Innovation and International Strategy: Illinois Tech
  • Comércio Internacional: Fundação Instituto de Administração
  • Communicating with Presence: IESE Business School
  • Healthcare Trends for Business Professionals: Northeastern University
  • UI/UX Design Fundamentals & Prototyping with Generative AI: SkillUp
  • Publicidad Digital con Google AdWords: Universidad Austral
  • Introduction to UX/UI Design: IBM
  • Foundations of Management Consulting: Strategies & Tools: Board Infinity

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok