Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.
University of Illinois Urbana-Champaign
Skills you'll gain: Brand Strategy, Global Marketing, Marketing Psychology, Consumer Behaviour, Brand Management, Cultural Diversity, Brand Awareness, Cultural Sensitivity, Culture, Intercultural Competence, Marketing Strategies, Marketing
Beginner · Course · 1 - 4 Weeks

Universidad Nacional Autónoma de México
Skills you'll gain: Strategic Marketing, Marketing, Marketing Planning, Market Research, Target Market, Marketing Strategies, Go To Market Strategy, Business Analytics, Product Promotion, Market Analysis, Product Development, Consumer Behaviour, Entrepreneurship, New Business Development, Budgeting
Mixed · Course · 1 - 3 Months

Skills you'll gain: User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Continuous Improvement Process, Case Studies, Culture Transformation, Focus Group, Data-Driven Decision-Making, Social Media
Beginner · Course · 1 - 4 Weeks

ESCP Business School
Skills you'll gain: Cultural Diversity, Intercultural Competence, Supply Chain Management, Business Strategy, Retail Store Operations, Business Development, Sustainable Business, Global Marketing, Market Dynamics, Innovation, Negotiation, Investments, Digital Marketing
Beginner · Course · 1 - 3 Months

Vanderbilt University
Skills you'll gain: AI Orchestration, LangChain, OpenAI API, Generative AI Agents, Prompt Patterns, AI Workflows, Prompt Engineering, Agentic systems, AI Security, Large Language Modeling, Business Logic, File I/O, Transaction Processing, Document Management, Persona Development, Coordination, Plan Execution
Beginner · Course · 1 - 3 Months

Technical University of Munich (TUM)
Skills you'll gain: Consumer Behaviour, Market Research, Food Quality Assurance And Control, Food and Beverage, Research Methodologies, Packaging and Labeling, Product Knowledge, Sustainability Standards, Innovation, Global Marketing, Supply And Demand, Corporate Sustainability, Economics, Coordination
Intermediate · Course · 3 - 6 Months

Vanderbilt University
Skills you'll gain: Generative AI Agents, Agentic systems, Agentic Workflows, Generative AI, Email Automation, Prompt Engineering, Make.com, AI Workflows, ChatGPT, Expense Management, Expense Reports, Workflow Management, Artificial Intelligence, Google Sheets, Travel Arrangements, Natural Language Processing
Beginner · Course · 1 - 4 Weeks
University of Virginia
Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Strategic Marketing, Presentations, Consumer Behaviour, Cost Accounting, Competitive Analysis, Market Research, Business Strategy, Market Analysis, Microsoft PowerPoint, Value Propositions, Case Studies, Market Share, B2B Sales
Intermediate · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Microsoft Azure, Serverless Computing, Cloud Development, Microsoft Power Automate/Flow, Event-Driven Programming, Cloud Applications, Cloud-Based Integration, Business Process Automation, Microservices, Application Programming Interface (API), GitHub
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Email Marketing, Campaign Management, Lead Generation, Marketing Automation, Marketing Materials, Registration, Dashboard
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Marketing Budgets, Digital Media Strategy, Media Strategy, Professional Networking, Content Strategy, Promotional Strategies, Branding, Marketing Analytics, Brand Strategy, Brand Awareness, Budget Management, Marketing Design, Customer Engagement, Content Marketing, Target Audience, Digital Marketing, Marketing Strategies, Trend Analysis, Social Media Strategy, Customer Analysis
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Canva (Software), Graphic Design, User Accounts, Design Software, Shared Media, Presentations, Organizational Skills, Account Management, Content Creation, Marketing
Beginner · Guided Project · Less Than 2 Hours