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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of London

    Introduction to Virtual Reality

    Skills you'll gain: Virtual Reality, Augmented and Virtual Reality (AR/VR), Unity Engine, Virtual Environment, Video Game Development, Application Design, Display Devices, Technical Design, Persona (User Experience), Human Computer Interaction, Human Factors, Sensory Systems Analysis, Journalism, Mental Health Therapies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Arizona

    Customer-Focused Entrepreneurship & Service Strategy

    Skills you'll gain: Active Listening, Surveys, Customer Relationship Building, Customer Service, Team Oriented, Customer Retention, Team Collaboration, User Feedback, Team Building, Customer Relationship Management, Loyalty Programs, Customer Insights, Brand Loyalty, Customer experience improvement, Customer Engagement, Customer experience strategy (CX), Customer Analysis, Service Design, Entrepreneurship, Data Presentation

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Data Analytics: Graph Analytics

    Skills you'll gain: Social Network Analysis, Fraud detection, Network Analysis, Network Model, Databases, Analytics, Social Media Analytics, Relational Databases, Query Languages, Database Design, Marketing Analytics, Solution Design

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Introduction to Scrum Master Profession

    Skills you'll gain: Agile Project Management, Team Building, Sprint Planning, Agile Methodology, Project Management Institute (PMI) Methodology, Meeting Facilitation, Project Management, Sprint Retrospectives, User Story, Analysis, Market Opportunities

    4.6
    Rating, 4.6 out of 5 stars
    ·
    447 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Las redes sociales en acción

    Skills you'll gain: Social Media Strategy, Social Media Marketing, Content Performance Analysis, Social Media Management, Social Media Campaigns, Social Media, Social Media Content, Performance Measurement, Goal Setting, Social Media Analytics, Active Listening, Digital Media Strategy, Marketing Strategies, Marketing, Drive Engagement, Key Performance Indicators (KPIs), Resource Management, Resource Allocation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    764 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Gen AI: Beyond the Chatbot

    Skills you'll gain: Prompt Engineering, Responsible AI, AI Product Strategy, Google Gemini, Generative AI, AI Enablement, AI Workflows, Google Cloud Platform, Google Workspace, AI Integrations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    629 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    Brand Storytelling For Sales: Influence Buyer Decisions

    Skills you'll gain: Rapport Building, Consultative Selling, Persuasive Communication, Storytelling, Selling Techniques, Consumer Behaviour, Emotional Intelligence, Non-Verbal Communication, Empathy & Emotional Intelligence, Customer Relationship Building, Marketing Psychology, Verbal Communication Skills, Trustworthiness, Sales Strategy, Sales, Brand Strategy, Influencing, Sales Process, Decision Making, Leadership

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Use Canva to Create an Interactive Mind Map

    Skills you'll gain: Canva (Software), Multimedia, Interactive Data Visualization, Data Visualization, Marketing Design, Visual Storytelling, Diagram Design, Brainstorming, Data Sharing, Presentations, Creative Design, Visual Design, Color Theory, Knowledge Transfer, Drive Engagement, Design Elements And Principles, Graphic Design, Marketing, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    438 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    Digital Manufacturing & Design

    Skills you'll gain: Manufacturing and Production, Digital Transformation, Manufacturing Processes, Manufacturing Operations, Industrial Engineering, Production Process, Product Design, Automation, Digital Design, Digital Analysis, Safety and Security, Advanced Analytics, Technology Roadmaps, Cybersecurity, Big Data

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Epic Games

    Introduction to Game Design

    Skills you'll gain: Game Design, Video Game Development, Software Design Documents, Ideation, Interactive Design, Conceptual Design, Software Development Methodologies, Creativity, Collaborative Software

    4.4
    Rating, 4.4 out of 5 stars
    ·
    535 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft AI Transformation Leader

    Skills you'll gain: Agentic Workflows, Responsible AI, AI Workflows, AI Enablement, AI Product Strategy, Environmental Social And Corporate Governance (ESG), Agentic systems, Decision Intelligence, Microsoft Power Platform, AI Security, Data Strategy, Microsoft Copilot, Governance Risk Management and Compliance, Risking, Cyber Governance, Governance, Data Governance, Business Transformation, Solution Architecture, Accountability Frameworks

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Bestseller
    Bestseller
    D

    DeepLearning.AI

    Retrieval Augmented Generation (RAG)

    Skills you'll gain: Retrieval-Augmented Generation, LLM Application, Large Language Modeling, Prompt Engineering, Vector Databases, Embeddings, System Monitoring, Application Security, Fine-tuning, Artificial Intelligence, Model Evaluation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    212 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Introduction to Virtual Reality: University of London
  • Customer-Focused Entrepreneurship & Service Strategy: University of Arizona
  • Data Analytics: Graph Analytics: Madecraft
  • Introduction to Scrum Master Profession: SkillUp
  • Las redes sociales en acción: Tecnológico de Monterrey
  • Gen AI: Beyond the Chatbot: Google Cloud
  • Brand Storytelling For Sales: Influence Buyer Decisions: The Expert Academy
  • Use Canva to Create an Interactive Mind Map: Coursera
  • Digital Manufacturing & Design: University at Buffalo
  • Introduction to Game Design: Epic Games

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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