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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • T

    The Expert Academy

    Sales Skills: Build Trust And Influence Buyers

    Skills you'll gain: Selling Techniques, Consultative Selling, Sales, Sales Strategy, B2B Sales, Negotiation, General Sales Practices, Sales Process, Solution Selling, Influencing, Persuasive Communication, Sales Prospecting, Marketing Psychology, Prospecting and Qualification, Consumer Behaviour, Lead Generation, Rapport Building, Customer Relationship Building, Social Media Campaigns, Trustworthiness

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Solve HR Problems with Root-Cause Analysis

    Skills you'll gain: People Analytics, Root Cause Analysis, HR Tech, Problem Management, Workforce Management, ChatGPT, Report Writing, Miro AI, Problem Solving, Prompt Engineering, Responsible AI, Creative Problem-Solving, Diagram Design, Stakeholder Communications

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Market Research Portfolio Capstone

    Skills you'll gain: Data Ethics, Market Research, Data Collection, Advanced Analytics, Market Analysis, Research Reports, Business Research, R Programming, Statistical Analysis, Data Presentation, Presentations, Customer Analysis, Data Analysis, Quantitative Research, Technical Communication, Report Writing, Dashboard Creation, Project Design, Proposal Development, Strategic Thinking

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Seal Deals Smartly

    Skills you'll gain: Closing (Sales), Sales Process, Selling Techniques, Sales Presentations, Timelines, Performance Reporting, Sales Pipelines, Performance Analysis, Benchmarking, Performance Measurement, Performance Metric, Decision Making, Simulations, Scaling And Root Planing, Strategic Marketing

    Intermediate · Course · 1 - 4 Weeks

  • S

    SkillsBooster Academy

    Microsoft Copilot for Excel

    Skills you'll gain: Prompt Engineering, Data Storytelling, AI Orchestration, Data Presentation, Microsoft Excel, Strategic Decision-Making, Predictive Analytics, Data-Driven Decision-Making, Financial Forecasting, AI Workflows, Microsoft Copilot, Artificial Intelligence, Excel Formulas, Workflow Management, Data Manipulation, Business, Generative AI, Microsoft 365, Data Management, Interactive Learning

    Beginner · Course · 1 - 3 Months

  • I

    IBM

    SEO Mastery: From Fundamentals to GenAI and GEO Strategies

    Skills you'll gain: Generative Engine Optimization (GEO), Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, Generative AI, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement

    ★ 4.7 (69) · Intermediate · Specialization · 1 - 3 Months

    Category: Hot New Release
    Hot New Release
  • A

    Aptly

    Advertising and E-commerce on TikTok

    Skills you'll gain: TikTok, Content Performance Analysis, Data-Driven Marketing, Online Advertising, Performance Measurement, Advertising, Advertising Campaigns, Digital Advertising, Marketing Analytics, Key Performance Indicators (KPIs), Marketing, Marketing Strategies, E-Commerce, Social Media Marketing, Social Media Analytics, Campaign Management, Product Promotion, Market Analysis

    ★ 4.7 (73) · Beginner · Course · 1 - 4 Weeks

  • D

    Duke University

    Managing Big Data with MySQL

    Skills you'll gain: Database Design, MySQL, Relational Databases, SQL, Database Development, Database Management, Data Modeling, Database Systems, Query Languages, Databases, Business Analytics, Big Data, Business Analysis, Data Analysis, Data Management

    ★ 4.7 (4.1K) · Mixed · Course · 1 - 3 Months

  • P

    Packt

    Microsoft Azure Fundamentals Certification and Beyond

    Skills you'll gain: Microsoft Azure, Azure Active Directory, Cloud Computing, Cloud Computing Architecture, Identity and Access Management, Cloud Deployment, Cloud Solutions, Cloud Services, Cloud Platforms, Cloud Infrastructure, Cloud Management, Cloud Security, Role-Based Access Control (RBAC), Azure DevOps, Data Governance, IT Security Architecture, Azure DevOps Pipelines, Azure Synapse Analytics, Cyber Governance, Microsoft Copilot

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Capital Markets Trading and Strategy Mastery

    Skills you'll gain: Technical Analysis, Market Trend, Financial Trading, Investment Management, Securities Trading, Market Dynamics, Trend Analysis, Risk Control, Financial Market, Market Data, Risk Management, Risk Modeling, Market Analysis, Investments, Capital Markets, Financial Regulations, Equities, Order Entry, Financial Systems, Business

    ★ 4.8 (6) · Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Identify Talent Risks

    Skills you'll gain: Employee Retention, Talent Management, Data Storytelling, People Analytics, Data Literacy, Risk Analysis, Stakeholder Communications, Talent Recruitment, Performance Analysis, Human Resources, HR Tech, Data Analysis, Talent Sourcing, Microsoft Excel, Spreadsheet Software, AI Enablement, Communication

    Beginner · Course · 1 - 4 Weeks

  • É

    École Polytechnique Fédérale de Lausanne

    Functional Programming in Scala

    Skills you'll gain: Scala Programming, Apache Spark, Apache Hadoop, Application Design, User Interface (UI), Distributed Computing, Programming Principles, Leaflet (Software), Big Data, Data Processing, Data Structures, Software Design Patterns, Functional Design, Object Oriented Design, Data Manipulation, Object Oriented Programming (OOP), Interactive Data Visualization, Scientific Visualization, Computer Programming, Algorithms

    ★ 4.7 (11K) · Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Sales Skills: Build Trust And Influence Buyers: The Expert Academy
  • Solve HR Problems with Root-Cause Analysis: Coursera
  • Market Research Portfolio Capstone: Coursera
  • Seal Deals Smartly: Coursera
  • Microsoft Copilot for Excel: SkillsBooster Academy
  • SEO Mastery: From Fundamentals to GenAI and GEO Strategies: IBM
  • Advertising and E-commerce on TikTok: Aptly
  • Managing Big Data with MySQL: Duke University
  • Microsoft Azure Fundamentals Certification and Beyond: Packt
  • Capital Markets Trading and Strategy Mastery: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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