• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.


Popular Marketing Automation Courses and Certifications


  • Status: Preview
    Preview
    K

    Korea Advanced Institute of Science and Technology(KAIST)

    Global Public Procurement

    Skills you'll gain: Bidding, Procurement, Business Development, Registration, Vendor Management, Request For Quotation (RFQ), Request for Proposal, Global Marketing, Law, Regulation, and Compliance, Contract Management, Regulatory Requirements, Market Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    89 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The Hong Kong University of Science and Technology

    China’s Economic Transformation Part 1: Economic Reform and Growth in China

    Skills you'll gain: International Relations, Economic Development, International Finance, World History, Fiscal Management, Economics, Financial Systems, Global Marketing, Economics, Policy, and Social Studies, Governance, Banking, Growth Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    203 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Responsible Generative AI

    Skills you'll gain: Responsible AI, Generative AI, Governance, Data Governance, Data Ethics, Compliance Management, Consumer Behaviour, AI Enablement, Social Impact, Business Risk Management, Business Operations, AI Product Strategy, Artificial Intelligence, Risk Analysis, Automation, Stakeholder Management, Operations, Human Resources, Leadership and Management, Risk Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    319 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    La gestión de personas y equipos

    Skills you'll gain: People Management, Team Management, Organizational Leadership, Industrial and Organizational Psychology, Performance Management, Leadership, Organizational Structure, Employee Engagement, Culture, Conflict Management, Decision Making, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Business Opportunities and Risks in a Globalized Economy

    Skills you'll gain: Economic Development, International Finance, Economics, Business Economics, Market Opportunities, International Relations, Global Marketing, Demography, Business Risk Management, Analysis, Growth Strategies, Policy Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    183 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    SkillsBooster Academy

    Generative AI for SEO: Be the #1 Answer in AI Search

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Data Ethics, ChatGPT, Search Engine Marketing, Content Creation, Content Performance Analysis, Artificial Intelligence, Digital Marketing, Content Marketing, Marketing, Business Strategy, Business Ethics, Marketing Strategy and Techniques, Market Research, Digital Media Strategy, Product Strategy, Marketing Materials

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Engineering Maintainable Android Apps

    Skills you'll gain: JUnit, Unit Testing, Maintainability, Software Design Patterns, Software Testing, Test Automation, Integration Testing, Test Driven Development (TDD), Testability, Software Engineering, Android Development, Application Security, Test Case, Software Design, Software Architecture, Mobile Security, Application Design

    4.5
    Rating, 4.5 out of 5 stars
    ·
    297 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Corporate Communications

    Skills you'll gain: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media, Social Media Management, Interpersonal Communications, Business Communication, Stakeholder Communications, Telecommuting, Customer Communications Management, Employee Retention, Diversity and Inclusion

    4.6
    Rating, 4.6 out of 5 stars
    ·
    145 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Entrepreneurship I: Laying the Foundation

    Skills you'll gain: Entrepreneurship, Value Propositions, Fundraising and Crowdsourcing, Business Development, Business Modeling, Market Opportunities, Team Building, Market Analysis, Strategic Planning, Resource Management, Customer Analysis, Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    EDUCBA

    IoT Enabled Farming

    Skills you'll gain: Internet Of Things, Advanced Analytics, Big Data, Data Management, Wireless Networks, Predictive Analytics, Applied Machine Learning, Environmental Monitoring, Geospatial Information and Technology, Sustainable Technologies, Machine Controls, Real Time Data, Automation, Data Analysis, Data Collection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    242 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Cultural intelligence: Become a global citizen

    Skills you'll gain: Intercultural Competence, Cultural Diversity, Cultural Sensitivity, Diversity and Inclusion, Workplace inclusivity, Professionalism, Organizational Leadership, Global Marketing, Business Leadership, International Relations, Systems Thinking, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    222 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    ChatGPT for Beginners: Using AI for Market Research

    Skills you'll gain: ChatGPT, Market Research, Marketing, Prompt Engineering, Language Interpretation, Translation, and Studies, Generative AI, Content Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    93 reviews

    Beginner · Guided Project · Less Than 2 Hours

Searches related to marketing automation

marketing automation with ai and hubspot: plan to execution
marketing automation tools
marketing automation with ai
ai marketing automation
email marketing automation
automation marketing
digital marketing automation
ai automation for marketing
1…127128129…329

In summary, here are 10 of our most popular marketing automation courses

  • Global Public Procurement: Korea Advanced Institute of Science and Technology(KAIST)
  • China’s Economic Transformation Part 1: Economic Reform and Growth in China: The Hong Kong University of Science and Technology
  • Responsible Generative AI: University of Michigan
  • La gestión de personas y equipos: IESE Business School
  • Business Opportunities and Risks in a Globalized Economy: IE Business School
  • Generative AI for SEO: Be the #1 Answer in AI Search: SkillsBooster Academy
  • Engineering Maintainable Android Apps: Vanderbilt University
  • Corporate Communications: University of California, Irvine
  • Entrepreneurship I: Laying the Foundation: University of Illinois Urbana-Champaign
  • IoT Enabled Farming: EDUCBA

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok