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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Communicating with Presence

    Skills you'll gain: Persuasive Communication, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Digital Marketing, Press Releases, Leadership, Sales Presentations, Stakeholder Communications, Public Relations, Marketing Communications

    4.7
    Rating, 4.7 out of 5 stars
    ·
    149 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    Digital Thread: Components

    Skills you'll gain: Digital Transformation, Data Sharing, Manufacturing Operations, Business Transformation, Workflow Management, Product Lifecycle Management, Data Storage, Process Management, Interoperability, Innovation, Goal Setting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    818 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IIT Bombay

    Introduction to Business Management: Winning Internally

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Production Process, Financial Management, Accounting, Business Management, Organizational Structure, Business, Manufacturing Operations, Leadership, Human Resources, Business Strategies, Strategic Thinking, Financial Statements, Innovation, Product Development, Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
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    25 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Opportunity Management in Salesforce

    Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Order Management, Sales Management, Sales Support, Closing (Sales), Salesforce, Request For Quotation (RFQ), Product Knowledge, Contract Management, Collaborative Software, Kanban Principles

    4.7
    Rating, 4.7 out of 5 stars
    ·
    245 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Customer Centric Innovation

    Skills you'll gain: Design Thinking, Innovation, New Product Development, Product Development, Customer Insights, Customer experience strategy (CX), Ideation, Customer Analysis, User Feedback, Needs Assessment, Consumer Behaviour, Market Research, Business Strategies, Customer Relationship Management, Marketing Psychology, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Business English: Capstone Project

    Skills you'll gain: Verbal Communication Skills, Persuasive Communication, Presentations, Business Writing, Peer Review, Business Communication, Public Speaking, Business Planning, Marketing, English Language, Business Marketing, Vocabulary, Grammar

    4.8
    Rating, 4.8 out of 5 stars
    ·
    192 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    English for Effective Business Communications

    Skills you'll gain: English Language, Marketing, Business, Vocabulary, Telecommuting, Human Resources, Office Management, Leadership and Management, Business Communication, Recruitment, Business Writing, Grammar, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    121 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Supply Market Analysis

    Skills you'll gain: Market Analysis, Supplier Management, Competitive Analysis, Financial Analysis, Supply Chain Planning, Market Dynamics, Supply Chain Management, Risk Analysis, Financial Statements, Business Strategy, Case Studies, Peer Review

    4.8
    Rating, 4.8 out of 5 stars
    ·
    162 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    National Taiwan University

    CAD/BIM技術與應用

    Skills you'll gain: Architectural Drawing, Engineering Drawings, AutoCAD, SketchUp (3D Modeling Software), Autodesk Revit, Building Information Modeling, Drafting and Engineering Design, 3D Modeling, Blueprint Reading, Mechanical Drawings, Computer-Aided Design, Technical Drawing, Construction Estimating, Structural Engineering, Building Design, Engineering Design Process, Architectural Engineering, Visualization (Computer Graphics), Civil and Architectural Engineering, Engineering Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    358 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Human Factors in AI

    Skills you'll gain: Responsible AI, Data Ethics, Human Computer Interaction, User Experience Design, Human Centered Design, Human Factors, AI Product Strategy, Personally Identifiable Information, Information Privacy, General Data Protection Regulation (GDPR), Artificial Intelligence, Design Thinking, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    197 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    GRAMMY GO

    Building Your Audience for Music Professionals

    Skills you'll gain: Marketing Budgets, Digital Media Strategy, Media Strategy, Professional Networking, Content Strategy, Promotional Strategies, Branding, Marketing Analytics, Brand Strategy, Brand Awareness, Budget Management, Marketing Design, Customer Engagement, Content Marketing, Target Audience, Digital Marketing, Marketing Strategies, Trend Analysis, Social Media Strategy, Customer Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    22 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    É

    École Nationale des Ponts et Chaussées

    Mobilités et véhicules électriques

    Skills you'll gain: Electrical Systems, Sustainable Development, Sustainable Technologies, Energy and Utilities, Electric Power Systems, Transportation Operations, Market Analysis, Economics, Automation, Climate Change Mitigation, Environmental Engineering, Cost Benefit Analysis, Public Policies, Environmental Science, Product Lifecycle Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    110 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Communicating with Presence: IESE Business School
  • Digital Thread: Components: University at Buffalo
  • Introduction to Business Management: Winning Internally: IIT Bombay
  • Opportunity Management in Salesforce: Salesforce
  • Customer Centric Innovation: University of Illinois Urbana-Champaign
  • Business English: Capstone Project: University of Washington
  • English for Effective Business Communications: University of California, Irvine
  • Supply Market Analysis: Rutgers the State University of New Jersey
  • CAD/BIM技術與應用: National Taiwan University
  • Human Factors in AI: Duke University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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