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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


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    D

    DeepLearning.AI

    IA Para Todos (Español)

    Skills you'll gain: AI Enablement, AI Product Strategy, Responsible AI, Artificial Intelligence, AI literacy, Data Ethics, AI Integrations, Applied Machine Learning, Artificial Neural Networks, Data Science, Deep Learning, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Create a Project Management Tracker using Microsoft Excel

    Skills you'll gain: Microsoft Excel, Project Management Software, Collaborative Software, Spreadsheet Software, Project Coordination, Project Management, Productivity Software, Microsoft Office, Project Planning, Data Validation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    922 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    B2B Sales: Negotiation, Deal Closing And Buyer Influence

    Skills you'll gain: Closing (Sales), Overcoming Objections, B2B Sales, Selling Techniques, Sales, Sales Strategy, Negotiation, Price Negotiation, Customer Retention, Business Communication, Communication, Sales Presentation, Sales Prospecting, Customer Relationship Building, Communication Strategies, Customer Relationship Management, Stakeholder Communications, Relationship Building, Influencing, Trustworthiness

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Estrategia de precios

    Skills you'll gain: Product Strategy, Revenue Management, Strategic Marketing, Marketing Psychology, Market Dynamics, Gross Profit, Profit and Loss (P&L) Management, Cost Estimation, Consumer Behaviour, Customer Analysis, Market Research, Customer Insights, Sales, Competitive Analysis, Market Data

    4.7
    Rating, 4.7 out of 5 stars
    ·
    376 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Exploratory Data Analysis and Visualization

    Skills you'll gain: Exploratory Data Analysis, Dashboard Creation, Dashboard, Descriptive Statistics, Correlation Analysis, Business Metrics, Data Presentation, Scatter Plots, Data Analysis, Key Performance Indicators (KPIs), Tableau Software, Statistical Visualization, Data Visualization, Statistical Reporting, Business Analytics, Descriptive Analytics, Data Visualization Software, Data Analysis Software, Data Processing, Data Architecture

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    STARWEAVER

    Negotiation, Closing, and Account Success

    Skills you'll gain: Enterprise Sales, Performance Measurement, Competitive Intelligence, Market Intelligence, Price Negotiation, Sales Strategy, Sales Management, Negotiation, Performance Metric, Closing (Sales), Sales Process, Competitive Analysis, Key Performance Indicators (KPIs), Sales Pipelines, Market Research, Performance Analysis, Selling Techniques, Value Propositions, Cross-Functional Collaboration, Value Engineering

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Wharton Business Foundations Capstone

    Skills you'll gain: Peer Review, Project Design, Business, Marketing Planning, Analysis, Strategic Marketing, Business Planning, Marketing Strategy and Techniques, Marketing, Business Analysis, Strategic Thinking, Constructive Feedback, Business Strategy, Accounting, Writing, Finance, Financial Accounting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    430 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    STARWEAVER

    Luxury Hospitality & Brand Innovation

    Skills you'll gain: Customer experience improvement, Customer experience strategy (CX), Service Design, Change Management, Social Media Analytics, Organizational Change, Hospitality Management, Content Creation, Hospitality Services, Design Thinking, Social Media Marketing, Brand Marketing, Service Management, Digital Marketing, Content Marketing, Social Media Management, Search Engine Optimization, Design, Prototyping, Leadership

    4.4
    Rating, 4.4 out of 5 stars
    ·
    206 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Modern Manufacturing Concepts

    Skills you'll gain: Lean Manufacturing, Automation Engineering, Manufacturing and Production, Embedded Systems, Machine Controls, Control Systems, Robotics, Product Automation, Production Process, Electrical Systems, Electronics, Industrial Engineering, Automation, Electronic Components

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Business Analytics Capstone

    Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Operational Efficiency, Peer Review, Marketing Strategies, Data Analysis, Marketing Effectiveness, Data Strategy, Performance Measurement, Operations, Business Strategy, Strategic Decision-Making, Analysis, People Analytics, Business Metrics, Online Advertising, Digital Advertising, Presentations, Problem Management, Advertising

    4.5
    Rating, 4.5 out of 5 stars
    ·
    780 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Arduino y algunas aplicaciones

    Skills you'll gain: Electronics, Electronic Components, Robotics, Programming Principles, Prototyping, Automation, Software Installation, Electronic Hardware, Embedded Systems, Integrated Development Environments, Program Development, Display Devices, Computer Programming, Event-Driven Programming, Development Environment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    632 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

    Skills you'll gain: Brand Management, Campaign Management, Target Audience, Marketing Operations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    285 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • IA Para Todos (Español): DeepLearning.AI
  • Create a Project Management Tracker using Microsoft Excel: Coursera
  • B2B Sales: Negotiation, Deal Closing And Buyer Influence: The Expert Academy
  • Estrategia de precios: IE Business School
  • Exploratory Data Analysis and Visualization: Coursera
  • Negotiation, Closing, and Account Success: STARWEAVER
  • Wharton Business Foundations Capstone: University of Pennsylvania
  • Luxury Hospitality & Brand Innovation: STARWEAVER
  • Modern Manufacturing Concepts: L&T EduTech
  • Business Analytics Capstone: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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