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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Pricing Strategy in Practice

    Skills you'll gain: Market Dynamics, Revenue Management, Strategic Marketing, Presentations, Consumer Behaviour, Customer Analysis, Competitive Analysis, Market Research, Business Strategy, Market Analysis, Case Studies, Customer Insights, Market Share, Business Economics, B2B Sales

    4.7
    Rating, 4.7 out of 5 stars
    ·
    171 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Content Creation With Generative AI

    Skills you'll gain: Marketing Materials, Copywriting, Marketing Collateral, Generative AI, Content Marketing, Prompt Engineering, Content Creation, Marketing Strategies, Responsible AI, Digital Marketing Tools, ChatGPT

    4.3
    Rating, 4.3 out of 5 stars
    ·
    78 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Service Operations Management

    Skills you'll gain: Service Level, Service Level Agreement, Operations, Operational Efficiency, Service Management, Operations Management, Operational Analysis, Customer experience improvement, Process Optimization, Data Entry, Performance Analysis, Performance Measurement, Data Validation, Business Metrics, Customer Relationship Management, Data Quality, Workflow Management, Data Processing, Data Management, Data Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Engineering Project Management: Risk, Quality, Teams, and Procurement

    Skills you'll gain: Engineering Management, Team Management, Quality Assurance, Team Performance Management, Risk Management, Procurement, Product Quality (QA/QC), Project Risk Management, Risk Analysis, Quality Assurance and Control, Quality Assessment, Management Training And Development, Team Building, Project Controls, Quality Control, People Management, Purchasing, Project Management Institute (PMI) Methodology, Project Management, Quality Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Create a Project Management Tracker using Microsoft Excel

    Skills you'll gain: Microsoft Excel, Project Management Software, Collaborative Software, Spreadsheet Software, Project Coordination, Project Management, Productivity Software, Microsoft Office, Project Planning, Data Validation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    922 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    L

    Lund University

    AI, Business & the Future of Work

    Skills you'll gain: AI Product Strategy, AI Enablement, Organizational Strategy, Artificial Intelligence, Responsible AI, Business Transformation, Business Risk Management, AI literacy, Risk Analysis, AI Integrations, Automation, Thought Leadership, Data Ethics, Human Machine Interfaces

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Technical University of Munich (TUM)

    Cost Accounting

    Skills you'll gain: Cost Accounting, Management Accounting, Income Statement, Operating Cost, Cost Control, Corporate Accounting, Cost Estimation, Cost Management, Inventory Accounting, Cost Benefit Analysis, Profit and Loss (P&L) Management, Gross Profit, Accounting Systems, Strategic Decision-Making, Resource Allocation, Accounting, Product Assortment, Depreciation, Production Process, Financial Reporting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    402 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Strategy & Economic Analysis

    Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Business Strategy, Product Lifecycle Management, Competitive Analysis, Strategic Thinking, Business Economics, Business Strategies, Product Strategy, Innovation, Corporate Strategy, Economics, Market Trend, Strategic Decision-Making, Strategic Planning, Organizational Strategy, Global Marketing, Adaptability, Team Leadership

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    231 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Agile Project Management

    Skills you'll gain: User Story, Agile Project Management, Scrum (Software Development), Sprint Planning, Agile Methodology, Engineering Management, Agile Product Development, Sprint Retrospectives, Software Development Methodologies, Backlogs, Product Requirements, Organizational Strategy, Project Management, Strategic Thinking, Team Management, Organizational Effectiveness, Organizational Structure

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    495 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Lakehouse Architecture for AI-Native Data Platforms

    Skills you'll gain: Data Architecture, Data Lakes, Data Engineering, Decision Intelligence, Database Architecture and Administration, Data Infrastructure, Systems Architecture, Data Warehousing, Enterprise Architecture, Solution Architecture, Dataflow, Data Pipelines, Data Governance, AI Workflows, AI Integrations, Vector Databases, Data Integrity, Site Reliability Engineering, Responsible AI, Requirements Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    STARWEAVER

    Luxury Hospitality & Brand Innovation

    Skills you'll gain: Customer experience improvement, Customer experience strategy (CX), Service Design, Change Management, Social Media Analytics, Organizational Change, Hospitality Management, Content Creation, Hospitality Services, Design Thinking, Social Media Marketing, Brand Marketing, Service Management, Digital Marketing, Content Marketing, Social Media Management, Search Engine Optimization, Design, Prototyping, Leadership

    4.4
    Rating, 4.4 out of 5 stars
    ·
    206 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Business Analytics Capstone

    Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Operational Efficiency, Peer Review, Marketing Strategies, Data Analysis, Marketing Effectiveness, Data Strategy, Performance Measurement, Operations, Business Strategy, Strategic Decision-Making, Analysis, People Analytics, Business Metrics, Online Advertising, Digital Advertising, Presentations, Problem Management, Advertising

    4.5
    Rating, 4.5 out of 5 stars
    ·
    780 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Pricing Strategy in Practice: University of Virginia
  • Content Creation With Generative AI: Coursera
  • Service Operations Management: Microsoft
  • Engineering Project Management: Risk, Quality, Teams, and Procurement: Rice University
  • Create a Project Management Tracker using Microsoft Excel: Coursera
  • AI, Business & the Future of Work: Lund University
  • Cost Accounting: Technical University of Munich (TUM)
  • Strategy & Economic Analysis: Illinois Tech
  • Agile Project Management: University of Colorado Boulder
  • Lakehouse Architecture for AI-Native Data Platforms: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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