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  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • U

    Unilever

    Unilever Digital Marketing Analyst

    Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Campaign Planning, Digital Marketing, Social Media Campaigns, Campaign Management, Digital Marketing Tools, Web Analytics and SEO, Market Analysis, Digital Advertising, Social Media Marketing, Digital Media Strategy, Customer Analysis, Search Engine Marketing, Digital Analysis, Google Analytics

    4.7 stars, 347 reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.7 (347) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job ready
    Job ready
    Status: Free trial
    Free trial
  • U

    University of California, Davis

    AI-Powered Content Creation for Social Media Success

    Skills you'll gain: Campaign Planning, Personalized Campaigns, Social Media Campaigns, Social Media Content, Social Media Analytics, Generative AI, Social Media Strategy, AI Personalization, Campaign Management, Content Creation, Social Media Management, AI literacy, Marketing Strategies, Social Media Marketing, Data-Driven Marketing, Persona Development, Content Performance Analysis, Content Strategy, Content Optimization, Data Analysis

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Maryland, College Park

    AI in Digital Marketing

    Skills you'll gain: Data-Driven Marketing, AI Personalization, Data Ethics, Digital Marketing, Marketing Strategies, Customer Engagement, Marketing Analytics, AI Enablement, Content Marketing, Generative AI, Social Media Marketing, Responsible AI, Artificial Intelligence, Digital Transformation, Social Media, Social Media Analytics, Customer Insights, Brand Strategy, Predictive Analytics

    4.4 stars, 39 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.4 (39) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IBM

    Capstone Project: Digital Marketing and Growth Hacking

    Skills you'll gain: Digital Advertising, Online Advertising, Campaign Planning, Paid media, Digital Analysis, Presentations, Digital Marketing Campaigns, Content Development and Management, Social Media Campaigns, Content Performance Analysis, Advertising Campaigns, Digital Marketing, Search Engine Optimization, Content Strategy, LinkedIn, Social Media Marketing, Target Audience, E-Commerce, Business Analysis, Market Analysis

    4.1 stars, 8 reviews, Advanced, Course, 1 - 3 Months

    ★ 4.1 (8) · Advanced · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Use Canva to Create Social Media Visuals for Business

    Skills you'll gain: Social Media Content, Social Media, Facebook, Content Creation, Marketing Materials, Social Media Marketing, Instagram, Dashboard, Graphic Design, Digital Publishing, Brand Management, Digital Marketing

    4.5 stars, 1.4K reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.5 (1.4K) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • C

    Coursera

    Event Video & Social Media Experience Design in Canva

    Skills you'll gain: Canva (Software), Event Marketing, Events and Conferences, Social Media Content, Drive Engagement, Content Creation, Campaign Planning, Social Media, Social Media Marketing, Social Media Campaigns, Promotional Strategies, Driving engagement, Branding, Video Production, Photo/Video Production and Technology, Integrated Marketing Communications, Promotions and Campaigns, Storytelling, Interactive Design

    4.7 stars, 9 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (9) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Creating Social Media Posts with GenAI: Mastering ChatGPT

    Skills you'll gain: Content Performance Analysis, ChatGPT, Driving engagement, Content Optimization, Social Media Content, Content Strategy, Prompt Engineering, Digital Media Strategy, Target Audience, Social Media Campaigns, Social Media Marketing, Personalized Campaigns, Content Creation, Social Media, Content Scheduling, Drive Engagement, User Research, User Feedback, Copywriting, Storytelling

    4.5 stars, 15 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.5 (15) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
  • R

    Real Madrid Graduate School Universidad Europea

    Sports Marketing: The Technological Formula

    Skills you'll gain: Marketing Strategies, Marketing, Branding, Global Marketing, Social Media Marketing, Brand Management, Loyalty Programs, Digital Marketing, Strategic Partnership, Event Planning, Consumer Behaviour, E-Commerce, Business Modeling, Augmented Reality, Price Negotiation, Virtual Reality, Blockchain, Business Analysis, Data Analysis, Artificial Intelligence

    4.8 stars, 20 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (20) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

    Skills you'll gain: Advertising Campaigns, Performance marketing, Online Advertising, Digital Advertising, Google Ads, Advertising, Paid media, Social Media, Media Planning, Pay Per Click Advertising, Social Media Campaigns, Social Media Marketing, Campaign Management, Social Media Strategy, Campaign Planning, Content Performance Analysis, Search Engine Marketing, Contextual Advertising, Social Media Management, Target Audience

    4.6 stars, 836 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (836) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    Viral Marketing and How to Craft Contagious Content

    Skills you'll gain: Social Network Analysis, Social Media Strategy, Content Marketing, Social Media Content, Social Media Marketing, Shared Media, Consumer Behaviour, Driving engagement, Marketing Communications, Content Creation, Influencing, Social Media Campaigns, Persuasive Communication, Advertising, Marketing, Earned Media, Marketing Psychology, Promotional Strategies, Decision Making

    4.8 stars, 5.3K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.8 (5.3K) · Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Clean and analyze social media usage data with Python

    Skills you'll gain: Social Media Analytics, Data Visualization, Plot (Graphics), Statistical Visualization, Matplotlib, Marketing Analytics, Social Media Marketing, Python Programming, Social Media, Data Presentation, Data Analysis, Data Wrangling, Exploratory Data Analysis, Data Cleansing, Seaborn, Content Performance Analysis, Jupyter

    4 stars, 41 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4 (41) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
  • C

    Coursera

    Comment Utiliser Canva Pro pour Publier sur Social Media

    Skills you'll gain: Content Scheduling, Social Media Management, Social Media Content, Facebook, Calendar Management, Social Media, Content Creation, Social Media Marketing, Driving engagement, Content Development and Management, Digital Publishing, Marketing, Graphic Design, Digital Marketing

    Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
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In summary, here are 10 of our most popular social media marketing courses

  • Unilever Digital Marketing Analyst: Unilever
  • AI-Powered Content Creation for Social Media Success: University of California, Davis
  • AI in Digital Marketing: University of Maryland, College Park
  • Capstone Project: Digital Marketing and Growth Hacking: IBM
  • Use Canva to Create Social Media Visuals for Business: Coursera
  • Event Video & Social Media Experience Design in Canva: Coursera
  • Creating Social Media Posts with GenAI: Mastering ChatGPT: Coursera
  • Sports Marketing: The Technological Formula: Real Madrid Graduate School Universidad Europea
  • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
  • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania

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